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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
308 lines
7.3 KiB
Markdown
308 lines
7.3 KiB
Markdown
# Ranking Analysis Output Templates
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Detailed output templates for each step of the rank tracking workflow. Use these templates when setting up tracking, recording snapshots, and generating reports.
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---
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## 1. Rank Tracking Setup Template
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```markdown
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## Rank Tracking Setup
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### Tracking Configuration
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**Domain**: [domain]
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**Tracking Location**: [country/city]
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**Device**: [Mobile/Desktop/Both]
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**Language**: [language]
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**Update Frequency**: [Daily/Weekly/Monthly]
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### Keywords to Track
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| Keyword | Volume | Current Rank | Type | Priority |
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|---------|--------|--------------|------|----------|
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| [keyword 1] | [vol] | [rank] | Primary | High |
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| [keyword 2] | [vol] | [rank] | Primary | High |
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| [keyword 3] | [vol] | [rank] | Secondary | Medium |
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| [keyword 4] | [vol] | [rank] | Long-tail | Medium |
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| [keyword 5] | [vol] | [rank] | Brand | High |
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### Competitor Tracking
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Track these competitors for benchmark:
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1. [Competitor 1] - [domain]
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2. [Competitor 2] - [domain]
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3. [Competitor 3] - [domain]
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### Tracking Categories
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| Category | Keywords | Description |
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|----------|----------|-------------|
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| Brand | [X] | Brand name variations |
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| Product | [X] | Product-related terms |
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| Informational | [X] | Educational queries |
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| Commercial | [X] | Buying intent terms |
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```
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---
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## 2. Current Ranking Snapshot Template
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```markdown
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## Current Ranking Snapshot
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**Date**: [date]
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**Domain**: [domain]
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### Ranking Overview
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| Position Range | Keyword Count | % of Total |
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|----------------|---------------|------------|
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| #1 | [X] | [X]% |
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| #2-3 | [X] | [X]% |
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| #4-10 | [X] | [X]% |
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| #11-20 | [X] | [X]% |
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| #21-50 | [X] | [X]% |
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| #51-100 | [X] | [X]% |
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| Not ranking | [X] | [X]% |
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### Position Distribution
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```
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Position 1: [X] keywords
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Position 2-3: [X] keywords
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Position 4-10: [X] keywords
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Position 11-20: [X] keywords
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Position 21+: [X] keywords
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```
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### Detailed Rankings
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| Keyword | Position | URL | SERP Features | Change |
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|---------|----------|-----|---------------|--------|
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| [kw 1] | 3 | [url] | Featured Snippet | +2 |
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| [kw 2] | 7 | [url] | PAA | -1 |
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| [kw 3] | 12 | [url] | None | New |
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| [kw 4] | 1 | [url] | Featured Snippet | Stable |
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```
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---
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## 3. Ranking Change Analysis Template
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```markdown
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## Ranking Change Analysis
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**Period**: [start date] to [end date]
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### Overall Movement
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| Metric | Start | End | Change |
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|--------|-------|-----|--------|
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| Avg Position | [X] | [Y] | [+/-Z] |
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| Keywords in Top 10 | [X] | [Y] | [+/-Z] |
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| Keywords in Top 3 | [X] | [Y] | [+/-Z] |
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| Keywords #1 | [X] | [Y] | [+/-Z] |
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### Biggest Improvements
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| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
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|---------|----------|----------|--------|---------------------|
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| [kw 1] | 15 | 4 | +11 | +[X] visits/mo |
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| [kw 2] | 25 | 9 | +16 | +[X] visits/mo |
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**Possible causes**:
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- [kw 1]: [hypothesis - e.g., content refresh may have improved relevance]
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### Biggest Declines
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| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
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|---------|----------|----------|--------|---------------------|
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| [kw 1] | 3 | 12 | -9 | -[X] visits/mo |
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**Likely factors**:
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- [kw 1]: [hypothesis - e.g., competitor may have published updated guide]
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> These are hypotheses based on available signals, not confirmed causes. Investigate each with the relevant skill to confirm.
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**Recommended actions**:
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- [kw 1]: [action to recover]
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### Stable Keywords
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[X] keywords remained within +/-3 positions (stable)
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### New Rankings
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| Keyword | Position | URL | Notes |
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|---------|----------|-----|-------|
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| [kw 1] | [pos] | [url] | [notes] |
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### Lost Rankings
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| Keyword | Last Position | URL | Action |
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|---------|---------------|-----|--------|
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| [kw 1] | [pos] | [url] | [investigate/refresh] |
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```
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---
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## 4. SERP Feature Tracking Template
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```markdown
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## SERP Feature Tracking
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### Feature Ownership
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| Feature | Your Count | Competitor Avg | Opportunity |
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|---------|------------|----------------|-------------|
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| Featured Snippets | [X] | [Y] | [+/-Z] |
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| People Also Ask | [X] | [Y] | [+/-Z] |
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| Image Pack | [X] | [Y] | [+/-Z] |
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| Video Results | [X] | [Y] | [+/-Z] |
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| Local Pack | [X] | [Y] | [+/-Z] |
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### Featured Snippet Status
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| Keyword | You Own? | Current Owner | Winnable? |
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|---------|----------|---------------|-----------|
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| [kw 1] | Yes | You | Maintain |
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| [kw 2] | No | [Competitor] | High |
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### PAA Appearances
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| Question | Your Answer? | Position | Action |
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|----------|--------------|----------|--------|
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| [Question 1] | Yes/No | [pos] | [action] |
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```
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---
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## 5. GEO/AI Visibility Tracking Template
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```markdown
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## AI/GEO Visibility Tracking
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### AI Overview Presence
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| Keyword | AI Overview | You Cited? | Citation Position |
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|---------|-------------|------------|-------------------|
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| [kw 1] | Yes | Yes | 1st source |
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| [kw 2] | Yes | Yes | 3rd source |
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| [kw 3] | Yes | No | Not cited |
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| [kw 4] | No | N/A | N/A |
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### AI Citation Rate
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| Metric | Value |
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|--------|-------|
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| Keywords with AI Overview | [X]/[Total] ([Y]%) |
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| Your citations in AI Overview | [X]/[Y] ([Z]%) |
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| Avg citation position | [X] |
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### GEO Performance Trend
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| Period | AI Overviews Tracked | Your Citations | Rate |
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|--------|---------------------|----------------|------|
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| Last week | [X] | [Y] | [Z]% |
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| 2 weeks ago | [X] | [Y] | [Z]% |
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| Month ago | [X] | [Y] | [Z]% |
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### GEO Improvement Opportunities
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| Keyword | Has AI Overview | You Cited? | Content Gap |
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|---------|-----------------|------------|-------------|
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| [kw 1] | Yes | No | Need clearer definition |
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| [kw 2] | Yes | No | Missing quotable stats |
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```
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---
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## 6. Competitor Ranking Comparison Template
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```markdown
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## Competitor Ranking Comparison
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### Share of Voice
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| Domain | Keywords Ranked | Avg Position | Visibility |
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|--------|-----------------|--------------|------------|
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| [Your site] | [X] | [Y] | [Z]% |
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| [Competitor 1] | [X] | [Y] | [Z]% |
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| [Competitor 2] | [X] | [Y] | [Z]% |
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### Head-to-Head Comparison
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**You vs [Competitor 1]**:
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| Keyword | Your Rank | Their Rank | Winner |
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|---------|-----------|------------|--------|
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| [kw 1] | 3 | 7 | You |
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| [kw 2] | 12 | 5 | Them |
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**Summary**: You win [X]/[Y] keywords vs [Competitor 1]
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### Competitor Movement Alerts
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| Competitor | Keyword | Their Change | Threat Level |
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|------------|---------|--------------|--------------|
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| [Comp 1] | [kw] | +15 positions | High |
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| [Comp 2] | [kw] | +8 positions | Medium |
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```
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---
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## 7. Ranking Performance Report Template
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```markdown
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# Ranking Performance Report
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**Domain**: [domain]
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**Report Period**: [start] to [end]
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**Generated**: [date]
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## Executive Summary
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**Overall Trend**: [Improving/Stable/Declining]
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| Metric | Value | vs Last Period | Status |
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|--------|-------|----------------|--------|
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| Total keywords tracked | [X] | [+/-Y] | [status] |
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| Keywords in top 10 | [X] | [+/-Y] | [status] |
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| Keywords in top 3 | [X] | [+/-Y] | [status] |
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| Average position | [X] | [+/-Y] | [status] |
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| Estimated traffic | [X] | [+/-Y]% | [status] |
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## Key Highlights
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### Wins
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- [Achievement 1]
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- [Achievement 2]
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### Concerns
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- [Issue 1]
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- [Issue 2]
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### Opportunities
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- [Opportunity 1]
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## Detailed Analysis
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[Include top performing keywords, keywords needing attention, SERP features, GEO visibility, competitive position]
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## Recommendations
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### Immediate Actions
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1. [Action] for [keyword] - [expected impact]
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### This Month
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1. [Action]
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### Next Quarter
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1. [Strategic action]
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## Next Report
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Scheduled: [date]
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Focus areas: [areas to monitor]
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```
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