# Ranking Analysis Output Templates

Detailed output templates for each step of the rank tracking workflow. Use these templates when setting up tracking, recording snapshots, and generating reports.

---

## 1. Rank Tracking Setup Template

```markdown
## Rank Tracking Setup

### Tracking Configuration

**Domain**: [domain]
**Tracking Location**: [country/city]
**Device**: [Mobile/Desktop/Both]
**Language**: [language]
**Update Frequency**: [Daily/Weekly/Monthly]

### Keywords to Track

| Keyword | Volume | Current Rank | Type | Priority |
|---------|--------|--------------|------|----------|
| [keyword 1] | [vol] | [rank] | Primary | High |
| [keyword 2] | [vol] | [rank] | Primary | High |
| [keyword 3] | [vol] | [rank] | Secondary | Medium |
| [keyword 4] | [vol] | [rank] | Long-tail | Medium |
| [keyword 5] | [vol] | [rank] | Brand | High |

### Competitor Tracking

Track these competitors for benchmark:
1. [Competitor 1] - [domain]
2. [Competitor 2] - [domain]
3. [Competitor 3] - [domain]

### Tracking Categories

| Category | Keywords | Description |
|----------|----------|-------------|
| Brand | [X] | Brand name variations |
| Product | [X] | Product-related terms |
| Informational | [X] | Educational queries |
| Commercial | [X] | Buying intent terms |
```

---

## 2. Current Ranking Snapshot Template

```markdown
## Current Ranking Snapshot

**Date**: [date]
**Domain**: [domain]

### Ranking Overview

| Position Range | Keyword Count | % of Total |
|----------------|---------------|------------|
| #1 | [X] | [X]% |
| #2-3 | [X] | [X]% |
| #4-10 | [X] | [X]% |
| #11-20 | [X] | [X]% |
| #21-50 | [X] | [X]% |
| #51-100 | [X] | [X]% |
| Not ranking | [X] | [X]% |

### Position Distribution

```
Position 1:     [X] keywords
Position 2-3:   [X] keywords
Position 4-10:  [X] keywords
Position 11-20: [X] keywords
Position 21+:   [X] keywords
```

### Detailed Rankings

| Keyword | Position | URL | SERP Features | Change |
|---------|----------|-----|---------------|--------|
| [kw 1] | 3 | [url] | Featured Snippet | +2 |
| [kw 2] | 7 | [url] | PAA | -1 |
| [kw 3] | 12 | [url] | None | New |
| [kw 4] | 1 | [url] | Featured Snippet | Stable |
```

---

## 3. Ranking Change Analysis Template

```markdown
## Ranking Change Analysis

**Period**: [start date] to [end date]

### Overall Movement

| Metric | Start | End | Change |
|--------|-------|-----|--------|
| Avg Position | [X] | [Y] | [+/-Z] |
| Keywords in Top 10 | [X] | [Y] | [+/-Z] |
| Keywords in Top 3 | [X] | [Y] | [+/-Z] |
| Keywords #1 | [X] | [Y] | [+/-Z] |

### Biggest Improvements

| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 15 | 4 | +11 | +[X] visits/mo |
| [kw 2] | 25 | 9 | +16 | +[X] visits/mo |

**Possible causes**:
- [kw 1]: [hypothesis - e.g., content refresh may have improved relevance]

### Biggest Declines

| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 3 | 12 | -9 | -[X] visits/mo |

**Likely factors**:
- [kw 1]: [hypothesis - e.g., competitor may have published updated guide]

> These are hypotheses based on available signals, not confirmed causes. Investigate each with the relevant skill to confirm.

**Recommended actions**:
- [kw 1]: [action to recover]

### Stable Keywords

[X] keywords remained within +/-3 positions (stable)

### New Rankings

| Keyword | Position | URL | Notes |
|---------|----------|-----|-------|
| [kw 1] | [pos] | [url] | [notes] |

### Lost Rankings

| Keyword | Last Position | URL | Action |
|---------|---------------|-----|--------|
| [kw 1] | [pos] | [url] | [investigate/refresh] |
```

---

## 4. SERP Feature Tracking Template

```markdown
## SERP Feature Tracking

### Feature Ownership

| Feature | Your Count | Competitor Avg | Opportunity |
|---------|------------|----------------|-------------|
| Featured Snippets | [X] | [Y] | [+/-Z] |
| People Also Ask | [X] | [Y] | [+/-Z] |
| Image Pack | [X] | [Y] | [+/-Z] |
| Video Results | [X] | [Y] | [+/-Z] |
| Local Pack | [X] | [Y] | [+/-Z] |

### Featured Snippet Status

| Keyword | You Own? | Current Owner | Winnable? |
|---------|----------|---------------|-----------|
| [kw 1] | Yes | You | Maintain |
| [kw 2] | No | [Competitor] | High |

### PAA Appearances

| Question | Your Answer? | Position | Action |
|----------|--------------|----------|--------|
| [Question 1] | Yes/No | [pos] | [action] |
```

---

## 5. GEO/AI Visibility Tracking Template

```markdown
## AI/GEO Visibility Tracking

### AI Overview Presence

| Keyword | AI Overview | You Cited? | Citation Position |
|---------|-------------|------------|-------------------|
| [kw 1] | Yes | Yes | 1st source |
| [kw 2] | Yes | Yes | 3rd source |
| [kw 3] | Yes | No | Not cited |
| [kw 4] | No | N/A | N/A |

### AI Citation Rate

| Metric | Value |
|--------|-------|
| Keywords with AI Overview | [X]/[Total] ([Y]%) |
| Your citations in AI Overview | [X]/[Y] ([Z]%) |
| Avg citation position | [X] |

### GEO Performance Trend

| Period | AI Overviews Tracked | Your Citations | Rate |
|--------|---------------------|----------------|------|
| Last week | [X] | [Y] | [Z]% |
| 2 weeks ago | [X] | [Y] | [Z]% |
| Month ago | [X] | [Y] | [Z]% |

### GEO Improvement Opportunities

| Keyword | Has AI Overview | You Cited? | Content Gap |
|---------|-----------------|------------|-------------|
| [kw 1] | Yes | No | Need clearer definition |
| [kw 2] | Yes | No | Missing quotable stats |
```

---

## 6. Competitor Ranking Comparison Template

```markdown
## Competitor Ranking Comparison

### Share of Voice

| Domain | Keywords Ranked | Avg Position | Visibility |
|--------|-----------------|--------------|------------|
| [Your site] | [X] | [Y] | [Z]% |
| [Competitor 1] | [X] | [Y] | [Z]% |
| [Competitor 2] | [X] | [Y] | [Z]% |

### Head-to-Head Comparison

**You vs [Competitor 1]**:

| Keyword | Your Rank | Their Rank | Winner |
|---------|-----------|------------|--------|
| [kw 1] | 3 | 7 | You |
| [kw 2] | 12 | 5 | Them |

**Summary**: You win [X]/[Y] keywords vs [Competitor 1]

### Competitor Movement Alerts

| Competitor | Keyword | Their Change | Threat Level |
|------------|---------|--------------|--------------|
| [Comp 1] | [kw] | +15 positions | High |
| [Comp 2] | [kw] | +8 positions | Medium |
```

---

## 7. Ranking Performance Report Template

```markdown
# Ranking Performance Report

**Domain**: [domain]
**Report Period**: [start] to [end]
**Generated**: [date]

## Executive Summary

**Overall Trend**: [Improving/Stable/Declining]

| Metric | Value | vs Last Period | Status |
|--------|-------|----------------|--------|
| Total keywords tracked | [X] | [+/-Y] | [status] |
| Keywords in top 10 | [X] | [+/-Y] | [status] |
| Keywords in top 3 | [X] | [+/-Y] | [status] |
| Average position | [X] | [+/-Y] | [status] |
| Estimated traffic | [X] | [+/-Y]% | [status] |

## Key Highlights

### Wins
- [Achievement 1]
- [Achievement 2]

### Concerns
- [Issue 1]
- [Issue 2]

### Opportunities
- [Opportunity 1]

## Detailed Analysis

[Include top performing keywords, keywords needing attention, SERP features, GEO visibility, competitive position]

## Recommendations

### Immediate Actions
1. [Action] for [keyword] - [expected impact]

### This Month
1. [Action]

### Next Quarter
1. [Strategic action]

## Next Report

Scheduled: [date]
Focus areas: [areas to monitor]
```