vestige/docs/marketing/wave-a-launch.md
Sam Valladares 00511948ff Add developer launch kit for Vestige v2.1.23
Dual-wave marketing assets (Receipt Lock + cognitive memory), GitHub Pages
landing, comparison doc, ready-to-post copy, growth-engine scripts, and a
dedicated marketing Vestige data-dir setup path.

Co-authored-by: Cursor <cursoragent@cursor.com>
2026-06-02 12:38:18 -05:00

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# Wave A — Execution Checklist
Copy-paste from [docs/launch/receipt-lock.md](../launch/receipt-lock.md). **You post manually.**
## Pre-flight
- [x] `docs/LAUNCH_STATS.md` numbers match README
- [x] `vestige health` passes on your machine
- [ ] GitHub Pages live: https://samvallad33.github.io/vestige/ (after `git push` + Pages enabled)
- [x] GIFs captured OR placeholder SVG acceptable for Wave A
- [x] Marketing Vestige seeded: `./scripts/marketing/setup-marketing-instance.sh`
- [ ] Ingest Wave A URLs after posting (see LAUNCH_NOW.md)
## Day 1 — HN + Lobsters
| Time (ET) | Channel | Artifact |
|-----------|---------|----------|
| 8:00 AM Tue/Wed | Hacker News Show HN | Title + first comment from `receipt-lock.md` |
| +30 min | Lobste.rs | Shorter HN body |
| 8:0011:00 AM | HN comments | 30-min reply SLA |
## Day 12 — Reddit + X
| Time | Channel | Artifact |
|------|---------|----------|
| +1h | r/ExperiencedDevs | Full post in `receipt-lock.md` |
| +2h | r/programming | Same + stats line |
| +0h (parallel) | X thread | 8 tweets in `receipt-lock.md` |
| Pin | X profile | Thread link during HN peak |
## Metrics to log (→ `metrics-tracker.md`)
| Field | Value |
|-------|-------|
| Date | |
| Channel | |
| URL | |
| Upvotes / points | |
| Comments | |
| npm downloads (week delta) | |
| Stars delta (48h) | |
| Top objection | |
| Winning hook phrase | |
## After Wave A
Wait **48h** from HN peak, then run [wave-b-launch.md](wave-b-launch.md).