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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
293 lines
9.2 KiB
Markdown
293 lines
9.2 KiB
Markdown
# Alert Configuration Templates
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Detailed alert configuration templates for each alert category. Use these templates when setting up a new alert system for a domain.
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---
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## Ranking Alerts
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### Position Drop Alerts
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| Alert Name | Condition | Threshold | Priority | Action |
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|------------|-----------|-----------|----------|--------|
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| Critical Drop | Any top 3 keyword drops 5+ positions | Position change >=5 | Critical | Immediate investigation |
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| Major Drop | Top 10 keyword drops out of top 10 | Position >10 | High | Same-day review |
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| Moderate Drop | Any keyword drops 10+ positions | Position change >=10 | Medium | Weekly review |
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| Competitor Overtake | Competitor passes you for key term | Comp position < yours | Medium | Analysis needed |
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### Position Improvement Alerts
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| Alert Name | Condition | Threshold | Priority |
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|------------|-----------|-----------|----------|
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| New Top 3 | Keyword enters top 3 | Position <=3 | Positive |
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| Page 1 Entry | Keyword enters top 10 | Position <=10 | Positive |
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| Significant Climb | Keyword improves 10+ positions | Change >=+10 | Positive |
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### SERP Feature Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Snippet Lost | Lost featured snippet ownership | High |
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| Snippet Won | Won new featured snippet | Positive |
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| AI Overview Change | Appeared/disappeared in AI Overview | Medium |
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### Keywords to Monitor
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| Keyword | Current Rank | Alert Threshold | Priority |
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|---------|--------------|-----------------|----------|
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| [keyword 1] | [X] | Drop >=3 | Critical |
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| [keyword 2] | [X] | Drop >=5 | High |
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| [keyword 3] | [X] | Drop >=10 | Medium |
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---
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## Traffic Alerts
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### Traffic Decline Alerts
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| Alert Name | Condition | Threshold | Priority |
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|------------|-----------|-----------|----------|
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| Traffic Crash | Day-over-day decline | >=50% drop | Critical |
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| Significant Drop | Week-over-week decline | >=30% drop | High |
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| Moderate Decline | Month-over-month decline | >=20% drop | Medium |
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| Trend Warning | 3 consecutive weeks decline | Any decline | Medium |
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### Traffic Anomaly Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Traffic Spike | Unusual increase | Investigate |
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| Zero Traffic | Page receiving 0 visits | High |
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| Bot Traffic | Unusual traffic pattern | Medium |
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### Page-Level Alerts
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| Page Type | Alert Condition | Priority |
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|-----------|-----------------|----------|
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| Homepage | Any 20%+ decline | Critical |
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| Top 10 pages | Any 30%+ decline | High |
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| Conversion pages | Any 25%+ decline | High |
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| Blog posts | Any 40%+ decline | Medium |
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### Conversion Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Conversion Drop | Organic conversions down 30%+ | Critical |
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| CVR Decline | Conversion rate drops 20%+ | High |
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---
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## Technical SEO Alerts
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### Critical Technical Alerts
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| Alert Name | Condition | Priority | Response Time |
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|------------|-----------|----------|---------------|
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| Site Down | HTTP 5xx errors | Critical | Immediate |
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| SSL Expiry | Certificate expiring in 14 days | Critical | Same day |
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| Robots.txt Block | Important pages blocked | Critical | Same day |
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| Index Dropped | Pages dropping from index | Critical | Same day |
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### Crawl & Index Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Crawl Errors Spike | Errors increase 50%+ | High |
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| New 404 Pages | 404 errors on important pages | Medium |
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| Redirect Chains | 3+ redirect hops detected | Medium |
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| Duplicate Content | New duplicates detected | Medium |
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| Index Coverage Drop | Indexed pages decline 10%+ | High |
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### Performance Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Core Web Vitals Fail | CWV drops to "Poor" | High |
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| Page Speed Drop | Load time increases 50%+ | Medium |
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| Mobile Issues | Mobile usability errors | High |
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### Security Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Security Issue | GSC security warning | Critical |
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| Manual Action | Google manual action | Critical |
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| Malware Detected | Site flagged for malware | Critical |
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## Backlink Alerts
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### Link Loss Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| High-Value Link Lost | DA 70+ link removed | High |
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| Multiple Links Lost | 10+ links lost in a day | Medium |
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| Referring Domain Lost | Lost entire domain's links | Medium |
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### Link Gain Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| High-Value Link | New DA 70+ link | Positive |
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| Suspicious Links | Many low-quality links | Review |
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| Negative SEO | Spam link attack pattern | High |
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### Link Profile Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Toxic Score Increase | Toxic score up 20%+ | High |
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| Anchor Over-Optimization | Exact match anchors >30% | Medium |
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## Competitor Monitoring Alerts
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### Ranking Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Competitor Overtake | Competitor passes you | Medium |
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| Competitor Top 3 | Competitor enters top 3 on key term | Medium |
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| Competitor Content | Competitor publishes on your topic | Info |
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### Activity Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| New Backlinks | Competitor gains high-DA link | Info |
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| Content Update | Competitor updates ranking content | Info |
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| New Content | Competitor publishes new content | Info |
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### Competitors to Monitor
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| Competitor | Domain | Monitor Keywords | Alert Priority |
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|------------|--------|------------------|----------------|
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| [Competitor 1] | [domain] | [X] keywords | High |
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| [Competitor 2] | [domain] | [X] keywords | Medium |
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| [Competitor 3] | [domain] | [X] keywords | Low |
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## GEO (AI Visibility) Alerts
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### AI Citation Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Citation Lost | Lost AI Overview citation | Medium |
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| Citation Won | New AI Overview citation | Positive |
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| Citation Position Drop | Dropped from 1st to 3rd+ source | Medium |
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| New AI Overview | AI Overview appears for tracked keyword | Info |
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### GEO Trend Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Citation Rate Drop | AI citation rate drops 20%+ | High |
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| GEO Competitor | Competitor cited where you're not | Medium |
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## Brand Monitoring Alerts
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### Mention Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Brand Mention | New brand mention online | Info |
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| Negative Mention | Negative sentiment mention | High |
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| Review Alert | New review on key platforms | Medium |
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| Unlinked Mention | Brand mention without link | Opportunity |
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### Reputation Alerts
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| Alert Name | Condition | Priority |
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|------------|-----------|----------|
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| Review Rating Drop | Average rating drops | High |
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| Negative Press | Negative news article | High |
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| Competitor Comparison | Named in competitor comparison | Medium |
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## Alert Response Plans
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### Critical Alert Response
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**Response Time**: Immediate (within 1 hour)
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| Alert Type | Immediate Actions |
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|------------|-------------------|
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| Site Down | 1. Check server status 2. Contact hosting 3. Check DNS |
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| Traffic Crash | 1. Check for algorithm update 2. Review GSC errors 3. Check competitors |
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| Manual Action | 1. Review GSC message 2. Identify issue 3. Begin remediation |
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| Critical Rank Drop | 1. Check if page indexed 2. Review SERP 3. Analyze competitors |
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### High Priority Response
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**Response Time**: Same day
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| Alert Type | Actions |
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|------------|---------|
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| Major Rank Drops | Analyze cause, create recovery plan |
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| Traffic Decline | Investigate source, check technical issues |
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| Backlink Loss | Attempt recovery outreach |
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| CWV Failure | Diagnose and fix performance issues |
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### Medium Priority Response
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**Response Time**: Within 48 hours
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| Alert Type | Actions |
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|------------|---------|
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| Moderate Rank Changes | Monitor trend, plan content updates |
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| Competitor Movement | Analyze competitor changes |
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| New 404s | Set up redirects, update internal links |
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### Low Priority
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**Response Time**: Weekly review
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| Alert Type | Actions |
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|------------|---------|
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| Positive Changes | Document wins, understand cause |
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| Info Alerts | Log for trend analysis |
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## Alert Notification Setup
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### Notification Channels
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| Priority | Channels | Frequency |
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|----------|----------|-----------|
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| Critical | Email + SMS + Slack | Immediate |
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| High | Email + Slack | Immediate |
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| Medium | Email + Slack | Daily digest |
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| Low | Email | Weekly digest |
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### Alert Recipients
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| Role | Critical | High | Medium | Low |
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|------|----------|------|--------|-----|
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| SEO Manager | Yes | Yes | Yes | Yes |
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| Dev Team | Yes | Yes (tech only) | No | No |
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| Marketing Lead | Yes | Yes | No | No |
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| Executive | Yes | No | No | No |
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### Alert Suppression
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- Suppress duplicate alerts for 24 hours
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- Don't alert on known issues (maintenance windows)
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- Batch low-priority alerts into digests
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### Alert Escalation
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| If No Response In | Escalate To |
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|-------------------|-------------|
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| 1 hour (Critical) | SEO Manager -> Director |
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| 4 hours (High) | Team Lead -> Manager |
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| 24 hours (Medium) | Team -> Lead |
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