SurfSense/.cursor/skills/ugc-brief/SKILL.md

name	description
ugc-brief	Create briefs for UGC creators including product info, hook requirements, talking points, and authenticity guidelines. Use when working with UGC creators, preparing creator packages, or scaling content production with external talent.

UGC Brief Generator

Create creator-ready briefs for authentic UGC content.

Process

Step 1: Define Product & Key Messages

Product Overview:

• Product name and category
• Key benefits (top 3)
• Unique mechanism
• Price point/offer
• Target customer

Core Messages:

• Primary claim/promise
• Secondary proof points
• Must-mention features
• Compliance requirements

Step 2: Specify Hook Requirements

Hook Type Needed:

• Greed (savings, value)
• Relevancy (timely, seasonal)
• Emotion (reaction, story)
• Demographic (call out audience)
• Cliffhanger (curiosity gap)

Hook Examples to Reference:

• "[Winning hook from brand]"
• "[Competitor hook working well]"

Hook Don'ts:

• No scripted openings
• No "Hey guys" generic starts
• No product name in first 3 seconds

Step 3: List Talking Points

Required Elements:

1. Problem acknowledgment
2. Discovery story or proof
3. Product solution
4. Specific benefit/result
5. Call to action

Proof Points to Include:

• Personal result/experience
• Specific numbers if applicable
• Before/after if relevant
• Endorsement of mechanism

Optional Elements:

• Unboxing moment
• Application/usage demo
• Comparison to alternative
• Response to objection

Step 4: Include Authenticity Guidelines

DO:

• Speak naturally, not scripted
• Use your own words
• Show genuine reactions
• Include imperfections
• Film in natural lighting
• Use phone (not professional camera)
• Look at camera like talking to friend

DON'T:

• Read from script (bullet points OK)
• Over-polish or heavily edit
• Use professional lighting/studio
• Add music or effects
• Sound like a commercial
• Fake enthusiasm
• Use brand jargon unnaturally

Authenticity Test: "Would you actually send this video to a friend recommending the product?"

Step 5: Output Creator Brief

## UGC BRIEF: [Product Name]

### CREATOR DETAILS
- Creator name: [If assigned]
- Platform: [TikTok/IG/FB]
- Format: [Vertical 9:16]
- Length: [15-60 seconds]
- Deliverable: [Raw footage / Edited]

---

### PRODUCT INFO

**Product:** [Name]
**What it does:** [One sentence]
**Key benefit:** [Primary promise]
**Price/Offer:** [Current deal]
**Website:** [URL]

**Unique selling point:**
[What makes this different]

---

### YOUR ANGLE

**You are:** [Avatar description]
- Age range: [X-X]
- Situation: [Context]
- Problem you had: [Pain point]
- How you found product: [Discovery]

---

### HOOK (First 3 seconds)

**Type:** [Hook category]

**Examples to inspire (don't copy exactly):**
- "[Example hook 1]"
- "[Example hook 2]"

**Requirements:**
- Stop the scroll immediately
- Don't mention product name yet
- Create curiosity or relate to problem

---

### TALKING POINTS (Middle)

Cover these in your own words:

1. **Problem:** [Describe the struggle]
   - Your words: _______________

2. **Discovery:** [How you found it]
   - Your words: _______________

3. **Experience:** [What happened when you tried it]
   - Your words: _______________

4. **Proof:** [Specific result or benefit]
   - Your words: _______________

**Must mention:**
- [ ] [Required element 1]
- [ ] [Required element 2]

**Nice to include:**
- [ ] [Optional element]

---

### CALL TO ACTION (Last 5 seconds)

**Say something like:**
- "Link is in my bio"
- "Tap the link to try it"
- "I put the link below"

**Add urgency if natural:**
- "They're running a sale right now"
- "I heard they sell out fast"

---

### FILMING GUIDELINES

**Setting:**
- [ ] Natural environment (home, outside)
- [ ] Good natural lighting (face a window)
- [ ] Clean but not perfect background
- [ ] Vertical format (phone camera)

**Style:**
- [ ] Talking to a friend, not performing
- [ ] Eye contact with camera
- [ ] Natural energy (match your personality)
- [ ] OK to have mistakes/restarts in raw footage

**Technical:**
- [ ] Film in 1080p or 4K
- [ ] Clear audio (quiet space)
- [ ] Multiple takes encouraged
- [ ] Send raw footage (we'll edit)

---

### DO NOT

- Script word-for-word
- Use professional equipment
- Add filters or effects
- Sound like an infomercial
- Make claims we can't substantiate
- Mention competitors by name

---

### DELIVERABLES

**Send:**
- [ ] Raw video file(s)
- [ ] Multiple takes if available
- [ ] Any B-roll of product

**Format:** [MP4/MOV]
**Due:** [Date]
**Send to:** [Email/Platform]

---

### PAYMENT & RIGHTS

**Compensation:** [Amount/Terms]
**Usage rights:** [Perpetual/Limited]
**Exclusivity:** [Yes/No/Terms]

---

### REFERENCE VIDEOS
[Links to examples of style wanted]

### QUESTIONS?
Contact: [Name/Email]

UGC Best Practices (LeadsIcon/Kamal)

Why Native Beats Polish:

• Audiences smell BS instantly
• Platform algorithms favor native content
• Trust comes from relatability
• Perfect = ad = skip

Creator Selection:

• Match target demographic
• Natural on-camera presence
• Actually would use product
• Not over-produced style

Volume Strategy:

• Multiple creators same brief
• Each brings unique delivery
• Mix and match best clips
• Keep testing new faces

Source: LeadsIcon, Kamal FounderAds