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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
143 lines
5.4 KiB
Markdown
143 lines
5.4 KiB
Markdown
# Content Refresher — Worked Example & Checklist
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Referenced from [SKILL.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/optimize/content-refresher/SKILL.md).
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---
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## Worked Example
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**User**: "Refresh my blog post about 'best cloud hosting providers'"
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**Output**:
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```markdown
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### CORE-EEAT Quick Assessment
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**Content**: "Best Cloud Hosting Providers 2023"
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**Content Type**: Commercial comparison / listicle
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| Dimension | Quick Score | Key Weakness | Refresh Priority |
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|-----------|-----------|--------------|-----------------|
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| C — Contextual Clarity | 60/100 | Title says 2023 — stale intent signal | 🔴 |
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| O — Organization | 75/100 | Good comparison tables but no summary box | 🟡 |
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| R — Referenceability | 35/100 | Pricing from Q1 2023, 3 broken links | 🔴 |
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| E — Exclusivity | 50/100 | No original benchmarks or test data | 🟡 |
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| Exp — Experience | 30/100 | No first-person testing narrative | 🔴 |
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| Ept — Expertise | 65/100 | Author bio present but lacks credentials | 🟡 |
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| A — Authority | 55/100 | 12 backlinks, was ranking page 1 | 🟢 |
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| T — Trust | 60/100 | Affiliate links present but not disclosed | 🔴 |
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**Weakest Dimensions** (focus refresh here):
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1. **Experience** — Add hands-on testing results ("We migrated a test site to each provider")
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2. **Referenceability** — Replace all 2023 pricing/uptime data with current figures
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## Content Refresh Analysis: Best Cloud Hosting Providers 2023
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**URL**: cloudhosting.com/best-cloud-hosting
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**Published**: 2023-02-14
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**Last Updated**: Never
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**Word Count**: 2,100
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### Performance Metrics
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| Metric | 6 Mo Ago | Current | Change |
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|--------|----------|---------|--------|
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| Organic Traffic | 3,200/mo | 1,400/mo | -56% |
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| Avg Position | 4.2 | 14.8 | ↓ 10.6 |
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| Impressions | 18,000 | 9,500 | -47% |
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| CTR | 6.1% | 2.3% | -3.8% |
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### Content Decay Signals Identified
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1. **Outdated year in title and H1** — "2023" signals stale content to users and search engines
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2. **Pricing data 18+ months old** — AWS Lightsail listed at $3.50/mo (now $5/mo), DigitalOcean at $4/mo (now $6/mo)
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3. **Missing new entrants** — No mention of Hetzner Cloud or Vultr, which 4/5 top competitors now cover
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4. **3 broken outbound links** — Provider comparison pages that have moved or been retired
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### Refresh vs. Rewrite Decision
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| Factor | Assessment |
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|--------|-----------|
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| Content quality | Good structure, solid comparison tables — foundation is sound |
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| URL equity | 12 referring domains, 18 months old |
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| Scope of changes | ~40% of content needs updating |
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| Search intent | Unchanged — still commercial comparison |
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**Decision**: **REFRESH** — The URL has earned backlinks, the structure is solid, and less than 50% needs rewriting. Keep the URL, update in place.
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## Content Refresh Plan
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**Current Title**: "Best Cloud Hosting Providers 2023"
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**Refreshed Title**: "Best Cloud Hosting Providers 2024: 7 Platforms Tested & Compared"
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### Specific Refresh Actions
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1. **Update all pricing and specs** (~30 min)
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- Replace 2023 pricing for all 5 listed providers with current data
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- Add uptime stats from the last 12 months (source: UptimeRobot public status pages)
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- Update feature comparison table with current plan tiers
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2. **Add 2 missing providers + testing narrative** (~600 words)
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- Add Hetzner Cloud and Vultr sections with same comparison format
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- Write intro paragraph: "We deployed a WordPress benchmark site to each provider and measured TTFB, uptime, and support response times over 30 days"
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3. **Add affiliate disclosure and FAQ section** (~200 words)
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- Add disclosure statement below introduction: "This post contains affiliate links. See our editorial policy."
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- Add FAQ with 4 questions targeting People Also Ask (e.g., "What is the cheapest cloud hosting?", "Is cloud hosting faster than shared hosting?")
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- Implement FAQ schema markup for rich result eligibility
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4. **Fix broken links and update internal links** (~15 min)
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- Replace 3 broken outbound links with current provider URLs
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- Add internal links to cloudhosting.com/vps-vs-cloud and cloudhosting.com/hosting-speed-test
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### Republishing Strategy
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**Recommendation**: Update Published Date — this is a major overhaul (40%+ new content, new providers, fresh test data). Update `dateModified` in Article schema, resubmit URL in Search Console, and share on social as "Updated for 2024."
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### Expected Outcomes
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| Metric | Current | 30-Day Target | 90-Day Target |
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|--------|---------|---------------|---------------|
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| Avg Position | 14.8 | 8-10 | 3-6 |
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| Organic Traffic | 1,400/mo | 2,200/mo | 3,500/mo |
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| Featured Snippets | 0 | 1 (FAQ) | 2+ |
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```
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---
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## Content Refresh Checklist
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```markdown
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### Pre-Refresh
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- [ ] Analyze current performance metrics
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- [ ] Identify outdated information
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- [ ] Research competitor updates
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- [ ] Note missing topics
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### Content Updates
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- [ ] Update year references
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- [ ] Refresh statistics with sources
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- [ ] Add new examples and case studies
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- [ ] Expand thin sections
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- [ ] Add new relevant sections
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- [ ] Create FAQ section
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### SEO Updates
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- [ ] Update title tag
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- [ ] Refresh meta description
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- [ ] Optimize headers
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- [ ] Update internal links
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- [ ] Add new images with alt text
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### GEO Updates
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- [ ] Add clear definition
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- [ ] Include quotable statements
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- [ ] Add Q&A formatted content
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- [ ] Update source citations
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### Technical
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- [ ] Update schema dateModified
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- [ ] Clear page cache
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- [ ] Update sitemap
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- [ ] Test page speed
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```
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