mirror of
https://github.com/MODSetter/SurfSense.git
synced 2026-04-25 00:36:31 +02:00
7ea840dbb2
Some checks failed
Build and Push Docker Images / tag_release (push) Has been cancelled
Build and Push Docker Images / build (./surfsense_backend, ./surfsense_backend/Dockerfile, backend, surfsense-backend, ubuntu-24.04-arm, linux/arm64, arm64) (push) Has been cancelled
Build and Push Docker Images / build (./surfsense_backend, ./surfsense_backend/Dockerfile, backend, surfsense-backend, ubuntu-latest, linux/amd64, amd64) (push) Has been cancelled
Build and Push Docker Images / build (./surfsense_web, ./surfsense_web/Dockerfile, web, surfsense-web, ubuntu-24.04-arm, linux/arm64, arm64) (push) Has been cancelled
Build and Push Docker Images / build (./surfsense_web, ./surfsense_web/Dockerfile, web, surfsense-web, ubuntu-latest, linux/amd64, amd64) (push) Has been cancelled
Build and Push Docker Images / create_manifest (backend, surfsense-backend) (push) Has been cancelled
Build and Push Docker Images / create_manifest (web, surfsense-web) (push) Has been cancelled
- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
335 lines
8.7 KiB
Markdown
335 lines
8.7 KiB
Markdown
# Content Gap Analysis — Analysis Templates
|
|
|
|
Templates for each step of the content gap analysis workflow. Use these to structure your output.
|
|
|
|
## Content Inventory Template
|
|
|
|
```markdown
|
|
## Your Content Inventory
|
|
|
|
**Total Indexed Pages**: [X]
|
|
**Content by Type**:
|
|
- Blog posts: [X]
|
|
- Landing pages: [X]
|
|
- Resource pages: [X]
|
|
- Tools/calculators: [X]
|
|
- Case studies: [X]
|
|
|
|
**Content by Topic Cluster**:
|
|
|
|
| Topic | Articles | Keywords Ranking | Traffic |
|
|
|-------|----------|------------------|---------|
|
|
| [topic 1] | [X] | [X] | [X] |
|
|
| [topic 2] | [X] | [X] | [X] |
|
|
| [topic 3] | [X] | [X] | [X] |
|
|
|
|
**Top Performing Content**:
|
|
1. [Title] - [traffic] visits - [keywords] keywords
|
|
2. [Title] - [traffic] visits - [keywords] keywords
|
|
3. [Title] - [traffic] visits - [keywords] keywords
|
|
|
|
**Content Strengths**:
|
|
- [Strength 1]
|
|
- [Strength 2]
|
|
|
|
**Content Weaknesses**:
|
|
- [Weakness 1]
|
|
- [Weakness 2]
|
|
```
|
|
|
|
## Competitor Content Analysis Template
|
|
|
|
```markdown
|
|
## Competitor Content Analysis
|
|
|
|
### Competitor 1: [Name/URL]
|
|
|
|
**Content Volume**: [X] pages
|
|
**Monthly Traffic**: [X] visits
|
|
|
|
**Content Distribution**:
|
|
| Type | Count | Est. Traffic |
|
|
|------|-------|--------------|
|
|
| Blog posts | [X] | [X] |
|
|
| Guides | [X] | [X] |
|
|
| Tools | [X] | [X] |
|
|
| Videos | [X] | [X] |
|
|
|
|
**Topic Coverage**:
|
|
| Topic | Articles | Your Coverage |
|
|
|-------|----------|---------------|
|
|
| [topic] | [X] | [X or "None"] |
|
|
|
|
**Unique Content They Have**:
|
|
1. [Content piece] - [traffic] - [why it works]
|
|
2. [Content piece] - [traffic] - [why it works]
|
|
|
|
[Repeat for each competitor]
|
|
```
|
|
|
|
## Keyword Gap Analysis Template
|
|
|
|
```markdown
|
|
## Keyword Gap Analysis
|
|
|
|
### Keywords Competitors Rank For (You Don't)
|
|
|
|
**High Priority Gaps** (High volume, achievable difficulty)
|
|
|
|
| Keyword | Volume | Difficulty | Competitor | Their Position |
|
|
|---------|--------|------------|------------|----------------|
|
|
| [kw 1] | [vol] | [diff] | [comp] | [pos] |
|
|
| [kw 2] | [vol] | [diff] | [comp] | [pos] |
|
|
| [kw 3] | [vol] | [diff] | [comp] | [pos] |
|
|
|
|
**Quick Win Gaps** (Lower volume, low difficulty)
|
|
|
|
| Keyword | Volume | Difficulty | Competitor | Their Position |
|
|
|---------|--------|------------|------------|----------------|
|
|
| [kw 1] | [vol] | [diff] | [comp] | [pos] |
|
|
|
|
**Long-term Gaps** (High volume, high difficulty)
|
|
|
|
| Keyword | Volume | Difficulty | Competitor | Their Position |
|
|
|---------|--------|------------|------------|----------------|
|
|
| [kw 1] | [vol] | [diff] | [comp] | [pos] |
|
|
|
|
### Keyword Overlap Analysis
|
|
|
|
```
|
|
Venn Diagram Representation:
|
|
|
|
You Competitor 1
|
|
○ ○
|
|
/ \ / \
|
|
/ \ / \
|
|
/ A \ B / C \
|
|
/ \ / \
|
|
○─────────○─────○─────────○
|
|
Competitor 2
|
|
|
|
A: Keywords only you rank for: [X]
|
|
B: Overlap with Comp 1: [X]
|
|
C: Keywords all competitors share: [X]
|
|
Gap: Keywords they all have, you don't: [X]
|
|
```
|
|
|
|
**Unique Keywords (Your Advantage)**:
|
|
| Keyword | Your Position | Volume |
|
|
|---------|---------------|--------|
|
|
| [kw] | [pos] | [vol] |
|
|
```
|
|
|
|
## Topic Gap Analysis Template
|
|
|
|
```markdown
|
|
## Topic Gap Analysis
|
|
|
|
### Topic Coverage Comparison
|
|
|
|
| Topic Area | You | Comp 1 | Comp 2 | Comp 3 | Gap? |
|
|
|------------|-----|--------|--------|--------|------|
|
|
| [Topic 1] | ✅ [X] | ✅ [X] | ✅ [X] | ✅ [X] | No |
|
|
| [Topic 2] | ❌ 0 | ✅ [X] | ✅ [X] | ✅ [X] | **Yes** |
|
|
| [Topic 3] | ✅ [X] | ✅ [X] | ❌ 0 | ✅ [X] | Partial |
|
|
| [Topic 4] | ❌ 0 | ✅ [X] | ✅ [X] | ❌ 0 | **Yes** |
|
|
|
|
### Missing Topic Clusters
|
|
|
|
#### Gap 1: [Topic Area]
|
|
|
|
**Why it matters**: [Business relevance]
|
|
**Competitor coverage**: [Who covers it and how]
|
|
**Opportunity size**: [Traffic/keyword potential]
|
|
|
|
**Sub-topics to cover**:
|
|
1. [Sub-topic] - [X] search volume
|
|
2. [Sub-topic] - [X] search volume
|
|
3. [Sub-topic] - [X] search volume
|
|
|
|
**Recommended approach**:
|
|
- Pillar content: [topic]
|
|
- Cluster articles: [list]
|
|
- Supporting content: [list]
|
|
```
|
|
|
|
## Content Format Gap Template
|
|
|
|
```markdown
|
|
## Content Format Gap Analysis
|
|
|
|
### Format Distribution Comparison
|
|
|
|
| Format | You | Comp 1 | Comp 2 | Industry Avg |
|
|
|--------|-----|--------|--------|--------------|
|
|
| Long-form guides | [X] | [X] | [X] | [X] |
|
|
| Tutorials | [X] | [X] | [X] | [X] |
|
|
| Comparison posts | [X] | [X] | [X] | [X] |
|
|
| Case studies | [X] | [X] | [X] | [X] |
|
|
| Tools/calculators | [X] | [X] | [X] | [X] |
|
|
| Templates | [X] | [X] | [X] | [X] |
|
|
| Video content | [X] | [X] | [X] | [X] |
|
|
| Infographics | [X] | [X] | [X] | [X] |
|
|
| Original research | [X] | [X] | [X] | [X] |
|
|
|
|
### Format Gaps to Fill
|
|
|
|
#### Gap: [Format Type]
|
|
|
|
**Current state**: You have [X], competitors average [Y]
|
|
**Best examples**: [Competitor content examples]
|
|
**Opportunity**: [Description]
|
|
**Effort to create**: [Low/Medium/High]
|
|
**Expected impact**: [Low/Medium/High]
|
|
|
|
**Recommended first project**:
|
|
[Specific content idea]
|
|
```
|
|
|
|
## GEO Content Gap Template
|
|
|
|
```markdown
|
|
## GEO Content Gap Analysis
|
|
|
|
### AI-Answerable Topics Assessment
|
|
|
|
**Topics where competitors get AI citations (you don't)**:
|
|
|
|
| Topic | AI Cites | Why They're Cited | Your Gap |
|
|
|-------|----------|-------------------|----------|
|
|
| [topic 1] | [Comp] | [reason] | [what you need] |
|
|
| [topic 2] | [Comp] | [reason] | [what you need] |
|
|
|
|
### GEO-Optimized Content Gaps
|
|
|
|
**Missing Q&A Content**:
|
|
| Question | Search Volume | Currently Answered By |
|
|
|----------|---------------|----------------------|
|
|
| [question] | [vol] | [competitor] |
|
|
|
|
**Missing Definition/Explanation Content**:
|
|
| Term | Search Volume | Best Current Source |
|
|
|------|---------------|---------------------|
|
|
| [term] | [vol] | [source] |
|
|
|
|
**Missing Comparison Content**:
|
|
| Comparison | Search Volume | Best Current Source |
|
|
|------------|---------------|---------------------|
|
|
| [A vs B] | [vol] | [source] |
|
|
|
|
### GEO Opportunity Score
|
|
|
|
| Topic | Traditional SEO Value | GEO Value | Combined Priority |
|
|
|-------|----------------------|-----------|-------------------|
|
|
| [topic] | [score] | [score] | [priority] |
|
|
```
|
|
|
|
## Audience Journey Gap Template
|
|
|
|
```markdown
|
|
## Audience Journey Gap Analysis
|
|
|
|
### Funnel Stage Coverage
|
|
|
|
| Stage | Your Content | Competitor Avg | Gap |
|
|
|-------|--------------|----------------|-----|
|
|
| Awareness | [X] articles | [X] articles | [+/-X] |
|
|
| Consideration | [X] articles | [X] articles | [+/-X] |
|
|
| Decision | [X] articles | [X] articles | [+/-X] |
|
|
| Retention | [X] articles | [X] articles | [+/-X] |
|
|
|
|
### Journey Gap Details
|
|
|
|
#### Awareness Stage Gaps
|
|
- Missing: [topics/content]
|
|
- Opportunity: [description]
|
|
|
|
#### Consideration Stage Gaps
|
|
- Missing: [topics/content]
|
|
- Opportunity: [description]
|
|
|
|
#### Decision Stage Gaps
|
|
- Missing: [topics/content]
|
|
- Opportunity: [description]
|
|
```
|
|
|
|
## Prioritized Report Template
|
|
|
|
```markdown
|
|
# Content Gap Analysis Report
|
|
|
|
## Executive Summary
|
|
|
|
**Analysis Date**: [Date]
|
|
**Sites Analyzed**: [Your site] vs [Competitors]
|
|
|
|
**Key Findings**:
|
|
1. [Most significant gap]
|
|
2. [Second significant gap]
|
|
3. [Third significant gap]
|
|
|
|
**Total Opportunity**:
|
|
- Keywords gaps identified: [X]
|
|
- Estimated traffic opportunity: [X]/month
|
|
- Quick wins available: [X] pieces
|
|
|
|
---
|
|
|
|
## Prioritized Gap List
|
|
|
|
### Tier 1: Quick Wins (Do Now)
|
|
|
|
| Content to Create | Target Keyword | Volume | Difficulty | Impact |
|
|
|-------------------|----------------|--------|------------|--------|
|
|
| [Title idea] | [keyword] | [vol] | [diff] | High |
|
|
| [Title idea] | [keyword] | [vol] | [diff] | High |
|
|
|
|
**Why prioritize**: Low effort, immediate ranking potential
|
|
|
|
### Tier 2: Strategic Builds (This Quarter)
|
|
|
|
| Content to Create | Target Keyword | Volume | Difficulty | Impact |
|
|
|-------------------|----------------|--------|------------|--------|
|
|
| [Title idea] | [keyword] | [vol] | [diff] | High |
|
|
|
|
**Why prioritize**: High value, requires more resources
|
|
|
|
### Tier 3: Long-term Investments (This Year)
|
|
|
|
| Content to Create | Target Keyword | Volume | Difficulty | Impact |
|
|
|-------------------|----------------|--------|------------|--------|
|
|
| [Title idea] | [keyword] | [vol] | [diff] | High |
|
|
|
|
**Why prioritize**: Builds authority, competitive differentiator
|
|
|
|
---
|
|
|
|
## Content Calendar Recommendation
|
|
|
|
### Month 1
|
|
| Week | Content | Type | Target Keyword | Status |
|
|
|------|---------|------|----------------|--------|
|
|
| 1 | [Title] | [Type] | [Keyword] | Planned |
|
|
| 2 | [Title] | [Type] | [Keyword] | Planned |
|
|
| 3 | [Title] | [Type] | [Keyword] | Planned |
|
|
| 4 | [Title] | [Type] | [Keyword] | Planned |
|
|
|
|
### Month 2
|
|
[Continue...]
|
|
|
|
### Month 3
|
|
[Continue...]
|
|
|
|
---
|
|
|
|
## Success Metrics
|
|
|
|
Track these to measure gap-filling success:
|
|
|
|
| Metric | Current | 3-Month Target | 6-Month Target |
|
|
|--------|---------|----------------|----------------|
|
|
| Keyword coverage | [X] | [X] | [X] |
|
|
| Topic clusters complete | [X] | [X] | [X] |
|
|
| Traffic from new content | [X] | [X] | [X] |
|
|
| AI citations | [X] | [X] | [X] |
|
|
```
|