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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
309 lines
12 KiB
Markdown
309 lines
12 KiB
Markdown
---
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name: competitor-analysis
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description: 'Analyze competitor SEO/GEO: keywords, content, backlinks, AI citations, traffic share gaps. 竞品分析/竞争对手'
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version: "6.0.0"
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license: Apache-2.0
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compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations."
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homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills"
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when_to_use: "Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps."
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argument-hint: "<competitor URL or domain>"
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metadata:
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author: aaron-he-zhu
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version: "6.0.0"
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geo-relevance: "medium"
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tags:
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- seo
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- geo
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- competitor-analysis
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- competitive-intelligence
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- benchmarking
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- competitor-keywords
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- competitor-backlinks
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- market-analysis
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- spyfu-alternative
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- 竞品分析
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- 競合分析
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- 경쟁분석
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- analisis-competitivo
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triggers:
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# EN-formal
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- "analyze competitors"
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- "competitor SEO"
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- "competitive analysis"
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- "competitor keywords"
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- "competitor backlinks"
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- "market analysis"
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- "competitive intelligence"
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# EN-casual
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- "what are my competitors doing"
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- "what are they doing differently"
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- "why do they rank higher"
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- "spy on competitor SEO"
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- "what are they doing better"
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- "why do they outrank me"
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# EN-question
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- "who are my SEO competitors"
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- "how do I beat my competitors"
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- "why do competitors rank higher"
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# EN-competitor
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- "SpyFu alternative"
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- "Semrush competitor analysis"
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- "Ahrefs competitor tool"
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# ZH-pro
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- "竞品分析"
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- "竞争对手分析"
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- "竞品SEO"
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- "对标分析"
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- "竞争情报"
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# ZH-casual
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- "竞品怎么做的"
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- "他们排名为什么比我高"
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- "看看对手在干什么"
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- "为什么他们排名好"
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# JA
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- "競合分析"
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- "競合SEO分析"
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- "ライバル分析"
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# KO
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- "경쟁 분석"
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- "경쟁사 SEO"
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- "경쟁사 키워드"
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# ES
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- "análisis de competidores"
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- "análisis competitivo SEO"
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# PT
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- "análise de concorrentes"
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# Misspellings
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- "competitve analysis"
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- "compeditor analysis"
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---
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# Competitor Analysis
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> **[SEO & GEO Skills Library](https://github.com/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · [ClawHub](https://clawhub.ai/u/aaron-he-zhu) · [skills.sh](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)
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> **System Mode**: This research skill follows the shared [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md) and [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md).
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This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.
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**System role**: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.
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## When This Must Trigger
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Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
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Use this whenever the task needs reusable market intelligence that should influence strategy, not just an ad hoc answer.
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- Entering a new market or niche
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- Planning content strategy based on competitor success
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- Understanding why competitors rank higher
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- Finding backlink and partnership opportunities
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- Identifying content gaps competitors are missing
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- Analyzing competitor AI citation strategies
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- Benchmarking your SEO performance
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## What This Skill Does
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1. **Keyword Analysis**: Identifies keywords competitors rank for
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2. **Content Audit**: Analyzes competitor content strategies and formats
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3. **Backlink Profiling**: Reviews competitor link-building approaches
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4. **Technical Assessment**: Evaluates competitor site health
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5. **GEO Analysis**: Identifies how competitors appear in AI responses
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6. **Gap Identification**: Finds opportunities competitors miss
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7. **Strategy Extraction**: Reveals actionable insights from competitor success
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## Quick Start
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Start with one of these prompts. Finish with a short handoff summary using the repository format in [Skill Contract](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/skill-contract.md).
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### Basic Competitor Analysis
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```
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Analyze SEO strategy for [competitor URL]
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```
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```
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Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
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```
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### Specific Analysis
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```
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What content is driving the most traffic for [competitor]?
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```
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```
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Analyze why [competitor] ranks #1 for [keyword]
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```
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### GEO-Focused Analysis
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```
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How is [competitor] getting cited in AI responses? What can I learn?
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```
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## Skill Contract
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**Expected output**: a prioritized research brief, evidence-backed findings, and a short handoff summary ready for `memory/research/`.
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- **Reads**: user goals, target market inputs, available tool data, and prior strategy from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/references/state-model.md) when available.
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- **Writes**: a user-facing research deliverable plus a reusable summary that can be stored under `memory/research/`.
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- **Promotes**: durable keyword priorities, competitor facts, entity candidates, and strategic decisions to `CLAUDE.md`, `memory/decisions.md`, and `memory/research/`; hand canonical entity work to `entity-optimizer`.
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- **Next handoff**: use the `Next Best Skill` below when the findings are ready to drive action.
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## Data Sources
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> **Note:** All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.
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> See [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CONNECTORS.md) for tool category placeholders.
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**With ~~SEO tool + ~~analytics + ~~AI monitor connected:**
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Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.
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**With manual data only:**
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Ask the user to provide:
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1. Competitor URLs to analyze (2-5 recommended)
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2. Your own site URL and current metrics (traffic, rankings if known)
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3. Industry or niche context
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4. Specific aspects to focus on (keywords, content, backlinks, etc.)
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5. Any known competitor strengths or weaknesses
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Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
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## Instructions
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When a user requests competitor analysis:
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1. **Identify Competitors**
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If not specified, help identify competitors:
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```markdown
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### Competitor Identification Framework
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**Direct Competitors** (same product/service)
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- Search "[your main keyword]" and note top 5 organic results
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- Check who's advertising for your keywords
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- Ask: Who do customers compare you to?
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**Indirect Competitors** (different solution, same problem)
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- Search problem-focused keywords
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- Look at alternative solutions
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**Content Competitors** (compete for same keywords)
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- May not sell same product
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- Rank for your target keywords
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- Include media sites, blogs, aggregators
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```
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2. **Gather Competitor Data**
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Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
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3. **Analyze Keyword Rankings**
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Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.
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4. **Audit Content Strategy**
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Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.
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5. **Analyze Backlink Profile**
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Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.
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6. **Technical SEO Assessment**
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Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.
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7. **GEO/AI Citation Analysis**
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Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.
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8. **Synthesize Competitive Intelligence**
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Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).
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> **Reference**: See [references/analysis-templates.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/analysis-templates.md) for detailed templates for each step.
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## Validation Checkpoints
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### Input Validation
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- [ ] Competitor URLs verified as relevant to your niche
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- [ ] Analysis scope defined (comprehensive or specific focus area)
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- [ ] Your own site metrics available for comparison
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- [ ] Minimum 2-3 competitors identified for meaningful patterns
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### Output Validation
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- [ ] Every recommendation cites specific data points (not generic advice)
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- [ ] Competitor strengths backed by measurable evidence (metrics, rankings)
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- [ ] Opportunities based on identifiable gaps, not assumptions
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- [ ] Action plan items are specific and actionable (not vague strategies)
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- [ ] Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)
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## Example
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> **Reference**: See [references/example-report.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/example-report.md) for a complete example analyzing HubSpot's marketing keyword dominance.
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## Advanced Analysis Types
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### Content Gap Analysis
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```
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Show me content [competitor] has that I don't, sorted by traffic potential
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```
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### Link Intersection
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```
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Find sites linking to [competitor 1] AND [competitor 2] but not me
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```
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### SERP Feature Analysis
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```
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What SERP features do competitors win? (Featured snippets, PAA, etc.)
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```
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### Historical Tracking
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```
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How has [competitor]'s SEO strategy evolved over the past year?
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```
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## Tips for Success
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1. **Analyze 3-5 competitors** for comprehensive view
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2. **Include indirect competitors** - they often have innovative approaches
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3. **Look beyond rankings** - analyze content quality, user experience
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4. **Study their failures** - avoid their mistakes
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5. **Monitor regularly** - competitor strategies evolve
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6. **Focus on actionable insights** - what can you actually implement?
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### Save Results
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After delivering findings to the user, ask:
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> "Save these results for future sessions?"
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If yes, write a dated summary to `memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md` containing:
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- One-line headline finding
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- Top 3-5 actionable items
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- Open loops or blockers
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- Source data references
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If any findings should influence ongoing strategy, recommend promoting key conclusions to `memory/hot-cache.md`.
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## Reference Materials
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- [Analysis Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/analysis-templates.md) — Detailed templates for each analysis step (profile, keywords, content, backlinks, technical, GEO, synthesis)
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- [Battlecard Template](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/battlecard-template.md) — Quick-reference competitive battlecard for sales and marketing teams
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- [Positioning Frameworks](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/positioning-frameworks.md) — Positioning maps, messaging matrices, narrative analysis, and differentiation frameworks
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- [Example Report](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/competitor-analysis/references/example-report.md) — Complete example analyzing HubSpot's marketing keyword dominance
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## Next Best Skill
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- **Primary**: [content-gap-analysis](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/research/content-gap-analysis/SKILL.md) — turn competitor findings into a focused opportunity map.
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