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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
578 lines
16 KiB
Markdown
578 lines
16 KiB
Markdown
# Outreach Templates
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Copy-ready outreach email templates for each link building strategy. Includes subject line variations, follow-up sequences, personalization tips, and response handling scripts.
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---
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## General Outreach Principles
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Before using any template, follow these rules:
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| Principle | Why It Matters |
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|-----------|---------------|
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| **Personalize every email** | Generic emails get deleted. Reference specific content. |
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| **Lead with value** | Explain what is in it for them before making your ask. |
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| **Keep it short** | 100-150 words maximum for initial outreach. |
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| **One clear ask** | Do not combine multiple requests in one email. |
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| **Professional sender address** | Use name@yourdomain.com, not a free email provider. |
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| **No attachments on first email** | Attachments trigger spam filters and reduce trust. |
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| **Follow up (once or twice)** | Most responses come from follow-ups, not initial emails. |
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| **Track everything** | Log outreach in a spreadsheet or CRM for accountability. |
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---
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## 1. Broken Link Building Templates
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### Template 1A: Broken Link — Direct Approach
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**Subject:** Found a broken link on your [topic] page
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**Body:**
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Hi [Name],
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I was reading your article on [specific article title] — great resource on [brief compliment about content].
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I noticed the link to [description of broken link resource] in the [section name] section seems to be broken (returns a 404).
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I recently published a guide on [your topic] that covers similar ground: [Your URL]
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It might work as a replacement if you are updating the page. Either way, wanted to give you a heads-up about the broken link.
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Best,
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[Your Name]
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---
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### Template 1B: Broken Link — Roundup Page
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**Subject:** Quick heads-up about [their page title]
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**Body:**
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Hi [Name],
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Your [topic] resource page is one of my go-to references — really well curated.
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I noticed [X] links on the page are no longer working:
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- [Broken URL 1] — returns 404
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- [Broken URL 2] — domain expired
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If you are updating the page, I have a [content type] that covers [topic]: [Your URL]
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Happy to suggest other replacement resources too if that would help.
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Thanks for maintaining such a useful list,
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[Your Name]
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---
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### Follow-Up (5-7 days after initial email)
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**Subject:** Re: [original subject]
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**Body:**
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Hi [Name],
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Just bumping this up in case it got buried. I spotted a broken link on your [page title] and thought you would want to know.
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No worries if the page is staying as-is — just wanted to make sure you saw it.
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[Your Name]
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---
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## 2. Guest Post Pitching Templates
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### Template 2A: Guest Post — Topic Pitch
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**Subject:** Guest post idea: [proposed title]
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**Body:**
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Hi [Name],
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I have been following [their site name] for a while — your recent piece on [specific article] was especially [specific compliment].
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I would love to contribute a guest post on [proposed topic]. Here is what I have in mind:
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**Title:** [Proposed title]
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**Angle:** [1-2 sentences describing the unique angle]
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**Why your readers would care:** [1 sentence on value to their audience]
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I have written for [1-2 relevant publications] previously. Here are a couple of samples:
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- [Sample URL 1]
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- [Sample URL 2]
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Would this be a fit for [their site name]?
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Best,
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[Your Name]
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[Your title / credentials]
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---
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### Template 2B: Guest Post — Expertise Pitch
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**Subject:** [Your expertise area] contributor for [their site]
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**Body:**
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Hi [Name],
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I am [Your Name], a [your role/expertise] with [X years] experience in [field]. I noticed [their site] covers [topic area] extensively and thought I could contribute something useful.
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Three topic ideas that might work for your audience:
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1. [Title idea 1] — [one-line description]
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2. [Title idea 2] — [one-line description]
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3. [Title idea 3] — [one-line description]
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Happy to adjust angles or pitch different ideas. I can also share writing samples if helpful.
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Thanks,
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[Your Name]
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---
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### Follow-Up (7-10 days after initial email)
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**Subject:** Re: [original subject]
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**Body:**
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Hi [Name],
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Checking back on my guest post pitch. I know editorial calendars fill up fast, so no worries if the timing does not work.
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If any of the topics I suggested could work down the road, happy to keep in touch for a future slot.
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[Your Name]
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---
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## 3. Resource Page Outreach Templates
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### Template 3A: Resource Page — Direct Suggestion
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**Subject:** Resource for your [topic] page
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**Body:**
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Hi [Name],
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I found your [topic] resource page while researching [related topic] — it is a really well-organized collection.
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I thought [your resource title] might be a good addition to the [specific section] section. It covers [brief description of what it covers and why it is useful].
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Here is the link: [Your URL]
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No pressure at all — just thought it might be useful for your readers.
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Best,
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[Your Name]
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---
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### Template 3B: Resource Page — Value-Add Approach
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**Subject:** A few resources for your [topic] page
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**Body:**
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Hi [Name],
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I have been using your [topic] resource page as a reference and really appreciate the curation work.
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I wanted to suggest a few resources you might consider adding (not all mine):
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1. [External resource title] — [URL] — Great for [reason]
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2. [Your resource title] — [Your URL] — Covers [topic]
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3. [Another external resource] — [URL] — Useful for [reason]
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I included a couple of third-party resources alongside mine since they genuinely complement your page.
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Thanks for maintaining such a useful list,
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[Your Name]
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---
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## 4. Unlinked Mention Outreach Templates
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### Template 4A: Unlinked Brand Mention
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**Subject:** Thanks for mentioning [brand name]
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**Body:**
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Hi [Name],
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Just came across your article [article title] — thanks for mentioning [your brand/product]. Really appreciate the kind words about [specific thing they said].
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Quick request: would you be able to add a link to [Your URL] where you mention us? It would help your readers find us directly and help us out with attribution.
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Totally understand if it is not possible. Either way, glad you found [product/service] useful.
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Best,
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[Your Name]
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---
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### Template 4B: Unlinked Data/Research Mention
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**Subject:** Thanks for citing our [research/data]
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**Body:**
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Hi [Name],
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I noticed you referenced our [study/statistic/data point] in your article [article title]. Thanks for citing our research.
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If you are able to add a link to the original source, it would help your readers verify the data and access the full [study/report]: [Your URL]
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We actually just updated it with [new data point] that might be relevant to your piece as well.
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Thanks,
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[Your Name]
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---
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### Follow-Up (5-7 days)
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**Subject:** Re: [original subject]
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**Body:**
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Hi [Name],
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Just a quick follow-up on adding a link for the mention of [brand/research] in your article. I know updating published content can be low priority, so no rush.
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If it helps, the exact URL is: [Your URL]
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Thanks again for the mention,
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[Your Name]
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---
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## 5. Digital PR / Data-Driven Outreach Templates
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### Template 5A: Original Research Pitch
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**Subject:** New data: [key finding headline]
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**Body:**
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Hi [Name],
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We just published [study/survey/analysis] that found [most surprising or newsworthy finding].
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Key findings:
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- [Finding 1 — the headline stat]
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- [Finding 2 — supporting data]
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- [Finding 3 — counterintuitive insight]
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Full report: [Your URL]
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Given your coverage of [their beat/topic], I thought this might be worth a mention. Happy to provide additional data, quotes, or custom analysis for your audience.
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[Your Name]
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[Your title]
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---
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### Template 5B: Expert Commentary Pitch
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**Subject:** Expert source for your [topic] coverage
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**Body:**
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Hi [Name],
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I saw you are covering [topic/trend] and thought I could be a useful source.
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I am [Your Name], [your credentials — brief]. I have [specific experience relevant to their coverage].
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A couple of angles I could provide commentary on:
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- [Angle 1]
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- [Angle 2]
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Happy to jump on a quick call or provide written quotes. Available on short notice.
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[Your Name]
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[Your title, company]
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[Phone number for urgent requests]
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---
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## 6. HARO / Source Request Templates
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### Template 6A: HARO Response — Expert Source
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**Subject:** [HARO] Re: [original query title]
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**Body:**
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Hi [Journalist Name],
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Re: your query on [topic].
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**Source:** [Your Name], [Title] at [Company]
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**Credentials:** [1-2 sentences on relevant expertise]
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**Response:**
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[2-3 paragraphs directly answering their query. Be specific, quotable, and concise. Lead with the most valuable insight.]
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**Key quote:** "[One highly quotable sentence they can use directly]"
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Happy to elaborate or provide additional data. Available at [email] or [phone].
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[Your Name]
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---
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### Template 6B: HARO Response — Data Source
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**Subject:** [HARO] Re: [original query title] — with data
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**Body:**
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Hi [Journalist Name],
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For your piece on [topic], here is data from our [study/platform/analysis]:
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- [Statistic 1]: [data point with context]
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- [Statistic 2]: [data point with context]
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- [Statistic 3]: [data point with context]
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Source: [Your URL for attribution]
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**Expert quote from [Your Name], [Title]:**
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"[Quotable insight interpreting the data]"
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Full dataset available if needed for additional analysis.
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[Your Name]
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[Contact info]
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---
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## 7. Skyscraper Technique Templates
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### Template 7A: Skyscraper — Better Resource
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**Subject:** Updated resource on [topic]
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**Body:**
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Hi [Name],
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I noticed you linked to [competitor's article title] in your post on [their article title].
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We just published an updated version of that topic: [Your URL]
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It includes [specific improvements over the original]:
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- [Improvement 1 — e.g., "2025 data instead of 2022"]
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- [Improvement 2 — e.g., "interactive calculator included"]
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- [Improvement 3 — e.g., "covers 3 additional sub-topics"]
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If you think it would be a better resource for your readers, I would appreciate you considering swapping the link. No worries either way.
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Best,
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[Your Name]
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---
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## 8. Relationship Building Templates
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### Template 8A: Initial Relationship — No Ask
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**Subject:** Loved your piece on [topic]
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**Body:**
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Hi [Name],
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Just read your article on [specific article title] and wanted to say it was genuinely one of the best pieces I have read on [topic].
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The section on [specific section] was especially useful — I actually shared it with my team and we are implementing [specific takeaway].
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No ask here, just wanted to let you know your work is making an impact.
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[Your Name]
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---
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### Template 8B: Follow-Up After Relationship Building (2-4 weeks later)
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**Subject:** [New topic] — thought of your readers
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**Body:**
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Hi [Name],
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Following up on our exchange a few weeks back. I just published something your audience might find useful: [Your URL]
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It covers [brief description] with a focus on [specific angle].
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Would love to hear your thoughts if you get a chance to read it.
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Best,
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[Your Name]
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---
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## 9. Follow-Up Sequences
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### Standard Follow-Up Timeline
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| Email | Timing | Purpose | Tone |
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|-------|--------|---------|------|
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| Initial outreach | Day 0 | Make the ask | Professional, value-forward |
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| Follow-up 1 | Day 5-7 | Gentle reminder | Casual, brief |
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| Follow-up 2 | Day 14 | Final attempt | Short, no-pressure close |
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| Stop | After follow-up 2 | Do not send more | Move on |
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### Follow-Up 2 Template (Final Attempt)
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**Subject:** Re: [original subject]
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**Body:**
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Hi [Name],
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Last follow-up on this — I know you are busy.
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[One-sentence reminder of what you asked]
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If the timing is not right, no worries at all. Feel free to bookmark [Your URL] for whenever it might be useful.
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Best,
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[Your Name]
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---
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## 10. Response Handling Scripts
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### Positive Response — They Will Add the Link
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**Reply:**
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That is great, [Name] — really appreciate it.
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The exact URL is: [Your URL]
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Preferred anchor text (just a suggestion): [anchor text]
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Let me know if you need anything else. Happy to return the favor anytime.
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Best,
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[Your Name]
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---
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### Positive Response — They Want a Guest Post
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**Reply:**
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Wonderful, I would love to contribute. Here is what I am thinking:
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**Title:** [Proposed title]
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**Outline:**
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1. [Section 1]
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2. [Section 2]
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3. [Section 3]
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**Estimated length:** [word count]
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**Delivery timeline:** [date]
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Do you have any editorial guidelines or specific requirements I should follow?
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Best,
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[Your Name]
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---
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### Neutral Response — They Are Interested but Noncommittal
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**Reply:**
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Totally understand, [Name]. No rush at all.
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I will keep [Your URL] updated with [latest data/content], so it will be here whenever the timing works.
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Feel free to reach out if I can ever be a source or contributor for [their site].
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Best,
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[Your Name]
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---
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### Negative Response — They Decline
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**Reply:**
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Completely understand, [Name]. Thanks for letting me know.
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If anything changes or if I can ever be helpful as a source, do not hesitate to reach out.
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Best,
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[Your Name]
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_Note: Never argue, push back, or send additional follow-ups after a decline. Keep the relationship positive for potential future opportunities._
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---
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### No Response — After Full Sequence
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Do not send further emails. Add to a "re-engage in 3-6 months" list. When you re-engage, use a completely new angle or piece of content. Never reference the fact that they did not respond previously.
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---
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## 11. Personalization Tips
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### Research Checklist Before Sending
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| Check | Where to Find | How to Use |
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|-------|-------------|-----------|
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| Their name (correct spelling) | About page, LinkedIn, byline | Use in greeting and body |
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| Recent article they wrote | Their blog, Google "[name] + [site]" | Reference in opening line |
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| Their social media | Twitter/X, LinkedIn | Mention a recent post or shared interest |
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| Their publication's audience | About page, media kit | Tailor your value proposition |
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| Content they have linked to before | ~~link database, their recent articles | Match the type of content they prefer |
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| How they prefer to be contacted | Website contact page, social bio | Some prefer Twitter DMs over email |
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### Personalization Levels
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| Level | Effort | Response Rate Impact | When to Use |
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|-------|--------|---------------------|-------------|
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| **Zero** (template only) | Minimal | Baseline (lowest) | Never recommended |
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| **Basic** (name + site name) | Low | +20-30% | Bulk outreach to lower-priority targets |
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| **Moderate** (+ specific article reference) | Medium | +50-80% | Standard outreach to mid-tier targets |
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| **Deep** (+ shared interest, social reference, mutual connection) | High | +100-200% | High-priority targets (DR 60+ sites, key relationships) |
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---
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## 12. Subject Line Variations by Strategy
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### High-Performing Subject Line Patterns
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| Strategy | Subject Lines (pick one) |
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|----------|------------------------|
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| **Broken link** | "Found a broken link on your [topic] page" / "Quick heads-up about [page title]" / "Broken resource on [their site]" |
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| **Guest post** | "Guest post idea: [title]" / "[Topic] contributor for [their site]" / "Content pitch for [their site]" |
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| **Resource page** | "Resource for your [topic] page" / "Suggestion for your [topic] list" / "Addition for [page title]?" |
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| **Unlinked mention** | "Thanks for mentioning [brand]" / "Re: your mention of [brand/data]" / "Quick favor re: [their article]" |
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| **Digital PR** | "New data: [headline stat]" / "Exclusive: [finding]" / "[Topic] research for your coverage" |
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| **Skyscraper** | "Updated resource on [topic]" / "Better version of [competitor content]" / "Thought you'd want to see this" |
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### Subject Lines to Avoid
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| Avoid | Why |
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|-------|-----|
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| "Link exchange opportunity" | Screams spam and violates Google guidelines |
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| "SEO partnership" | Immediately signals manipulative intent |
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| ALL CAPS or excessive punctuation | Triggers spam filters, looks unprofessional |
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| "I'd love a backlink" | Too direct; leads with your need, not their value |
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| Misleading subjects ("Re:" when no prior conversation) | Damages trust immediately |
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| Long subjects (>60 characters) | Gets truncated in inbox, lower open rates |
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