vestige/docs/marketing/growth-engine

Vestige Marketing Growth Engine

Repeatable weekly loop: Vestige remembers what worked, Claude Code drafts what’s next, you approve and post manually.

One-time setup

1. Dedicated marketing memory store

mkdir -p ~/.vestige-marketing

Add a second MCP server entry (do not mix with dev memory):

claude mcp add vestige-marketing vestige-mcp -s user \
  --env VESTIGE_DATA_DIR=$HOME/.vestige-marketing

If your client does not support env on mcp add, use a wrapper script:

# ~/bin/vestige-mcp-marketing
#!/bin/bash
export VESTIGE_DATA_DIR="$HOME/.vestige-marketing"
exec vestige-mcp "$@"

2. Copy marketing agent instructions

cp docs/marketing/growth-engine/MARKETING-CLAUDE.md ~/vestige-marketing-CLAUDE.md

In Claude Code for marketing sessions, include that file (or paste into project instructions).

3. Seed baseline memories

Open Claude Code with vestige-marketing connected and run:

Read docs/LAUNCH_STATS.md, docs/comparison.md, and docs/marketing/metrics-tracker.md.
smart_ingest each as separate marketing baseline memories with tags: marketing, baseline, vestige-launch.

Weekly loop (≈2 hours)

Step	Who	Action
Mon AM	You	Fill metrics-tracker.md row
Mon	Agent	session_context with query "vestige marketing launch"
Mon	Agent	Draft 1 long-form + 3–5 shorts from last week's promoted hooks
Mon	You	Edit and post manually (HN/Reddit/X/LinkedIn)
Fri	You	Log engagement URLs + numbers
Fri	Agent	smart_ingest weekly metrics + objections
Fri	Agent	dream on tag vestige-launch for next week's angles

Tool cheat sheet

Goal	Tool
Load brand voice + past wins	session_context
Save post results	smart_ingest
Recall winning hooks	search / deep_reference
Retire dead angles	suppress
Boost viral hook	memory action=promote
Weekly strategy	dream

Dogfood story (meta-content)

"I use Vestige to market Vestige — marketing memories live in a separate data dir, FSRS promotes hooks that converted, suppress kills angles that flopped."

Post this on X after Week 2 if metrics show engagement.

Files

File	Purpose
MARKETING-CLAUDE.md	Agent protocol
../metrics-tracker.md	Weekly numbers
../wave-a-launch.md	Receipt Lock execution
../wave-b-launch.md	Memory wave execution
../../launch/receipt-lock.md	Wave A copy
../../comparison.md	Argument anchor