TrustGraph Retail Intelligence Ontology
type: Ontology
comment: Ontology for retail ecosystem modeling: consumers, brands, retail channels, and AI agents

Consumer
type: Class
comment: Individuals and segments interacting with brands through retail channels

Brand
type: Class
comment: Product brands seeking to connect with consumers through retail experiences

Retail
type: Class
comment: Channels, touchpoints, and experiences where brands meet consumers

Agent
type: Class
comment: AI agents that orchestrate personalized brand-consumer connections

segment
type: DatatypeProperty
domain: Consumer
range: string

preferences
type: DatatypeProperty
domain: Consumer
range: string

journey stage
type: DatatypeProperty
domain: Consumer
range: string

lifetime value
type: DatatypeProperty
domain: Consumer
range: decimal

sentiment
type: DatatypeProperty
domain: Consumer
range: decimal

size
type: DatatypeProperty
domain: Consumer
range: string

average spend
type: DatatypeProperty
domain: Consumer
range: string

loyalty
type: DatatypeProperty
domain: Consumer
range: decimal

identity
type: DatatypeProperty
domain: Brand
range: string

positioning
type: DatatypeProperty
domain: Brand
range: string

campaigns
type: DatatypeProperty
domain: Brand
range: integer

products
type: DatatypeProperty
domain: Brand
range: string

partnerships
type: DatatypeProperty
domain: Brand
range: string

category
type: DatatypeProperty
domain: Brand
range: string

channel
type: DatatypeProperty
domain: Retail
range: string

location
type: DatatypeProperty
domain: Retail
range: string

traffic
type: DatatypeProperty
domain: Retail
range: string

conversion rate
type: DatatypeProperty
domain: Retail
range: string

experience score
type: DatatypeProperty
domain: Retail
range: decimal

capability
type: DatatypeProperty
domain: Agent
range: string

context sources
type: DatatypeProperty
domain: Agent
range: string

accuracy
type: DatatypeProperty
domain: Agent
range: string

latency
type: DatatypeProperty
domain: Agent
range: string

decisions per day
type: DatatypeProperty
domain: Agent
range: string

has affinity for
type: ObjectProperty
domain: Consumer
range: Brand

frequents
type: ObjectProperty
domain: Consumer
range: Brand

purchases from
type: ObjectProperty
domain: Consumer
range: Brand

advocates for
type: ObjectProperty
domain: Consumer
range: Brand

loyal to
type: ObjectProperty
domain: Consumer
range: Brand

shops via
type: ObjectProperty
domain: Consumer
range: Retail

discovers through
type: ObjectProperty
domain: Consumer
range: Retail

experiences
type: ObjectProperty
domain: Consumer
range: Retail

member of
type: ObjectProperty
domain: Consumer
range: Retail

merchandises in
type: ObjectProperty
domain: Brand
range: Retail

activates via
type: ObjectProperty
domain: Brand
range: Retail

promotes on
type: ObjectProperty
domain: Brand
range: Retail

sells through
type: ObjectProperty
domain: Brand
range: Retail

rewards via
type: ObjectProperty
domain: Brand
range: Retail

recommends to
type: ObjectProperty
domain: Agent
range: Consumer

personalizes for
type: ObjectProperty
domain: Agent
range: Consumer

monitors sentiment of
type: ObjectProperty
domain: Agent
range: Consumer

optimizes journey for
type: ObjectProperty
domain: Agent
range: Consumer

orchestrates campaign for
type: ObjectProperty
domain: Agent
range: Brand

analyzes perception of
type: ObjectProperty
domain: Agent
range: Brand

curates products for
type: ObjectProperty
domain: Agent
range: Brand

tailors experience at
type: ObjectProperty
domain: Agent
range: Retail

deploys campaign at
type: ObjectProperty
domain: Agent
range: Retail

optimizes flow at
type: ObjectProperty
domain: Agent
range: Retail