diff --git a/apps/rowboat/app/lib/components/reason-badge.tsx b/apps/rowboat/app/lib/components/reason-badge.tsx
new file mode 100644
index 00000000..c204f855
--- /dev/null
+++ b/apps/rowboat/app/lib/components/reason-badge.tsx
@@ -0,0 +1,50 @@
+import Link from "next/link";
+import { Turn } from "@/src/entities/models/turn";
+import { z } from "zod";
+
+export function ReasonBadge({ 
+    reason, 
+    projectId 
+}: { 
+    reason: z.infer<typeof Turn>['reason']; 
+    projectId?: string;
+}) {
+    const getReasonDisplay = () => {
+        switch (reason.type) {
+            case 'chat':
+                return { label: 'CHAT', color: 'bg-blue-100 text-blue-800 dark:bg-blue-900/30 dark:text-blue-300' };
+            case 'api':
+                return { label: 'API', color: 'bg-green-100 text-green-800 dark:bg-green-900/30 dark:text-green-300' };
+            case 'job':
+                return { 
+                    label: `JOB: ${reason.jobId}`, 
+                    color: 'bg-purple-100 text-purple-800 dark:bg-purple-900/30 dark:text-purple-300',
+                    isJob: true,
+                    jobId: reason.jobId
+                };
+            default:
+                return { label: 'UNKNOWN', color: 'bg-gray-100 text-gray-800 dark:bg-gray-900/30 dark:text-gray-300' };
+        }
+    };
+
+    const { label, color, isJob, jobId } = getReasonDisplay();
+
+    // Job reasons should ALWAYS be linked when we have a projectId
+    if (isJob && jobId && projectId) {
+        return (
+            <Link
+                href={`/projects/${projectId}/jobs/${jobId}`}
+                className={`inline-flex items-center px-2 py-1 rounded-md text-xs font-mono font-medium ${color} hover:opacity-80 transition-opacity`}
+            >
+                {label}
+            </Link>
+        );
+    }
+
+    // Otherwise render as a regular badge
+    return (
+        <span className={`inline-flex items-center px-2 py-1 rounded-md text-xs font-mono font-medium ${color}`}>
+            {label}
+        </span>
+    );
+}
diff --git a/apps/rowboat/app/projects/[projectId]/conversations/components/conversation-view.tsx b/apps/rowboat/app/projects/[projectId]/conversations/components/conversation-view.tsx
index b0da2c9c..0312a587 100644
--- a/apps/rowboat/app/projects/[projectId]/conversations/components/conversation-view.tsx
+++ b/apps/rowboat/app/projects/[projectId]/conversations/components/conversation-view.tsx
@@ -9,68 +9,7 @@ import { Turn } from "@/src/entities/models/turn";
 import { z } from "zod";
 import Link from "next/link";
 import { MessageDisplay } from "../../../../lib/components/message-display";
-
-function TurnReason({ reason }: { reason: z.infer<typeof Turn>['reason'] }) {
-    const getReasonDisplay = () => {
-        switch (reason.type) {
-            case 'chat':
-                return { label: 'CHAT', color: 'bg-blue-100 text-blue-800 dark:bg-blue-900/30 dark:text-blue-300' };
-            case 'api':
-                return { label: 'API', color: 'bg-green-100 text-green-800 dark:bg-green-900/30 dark:text-green-300' };
-            case 'job':
-                return { label: `JOB: ${reason.jobId}`, color: 'bg-purple-100 text-purple-800 dark:bg-purple-900/30 dark:text-purple-300' };
-            default:
-                return { label: 'UNKNOWN', color: 'bg-gray-100 text-gray-800 dark:bg-gray-900/30 dark:text-gray-300' };
-        }
-    };
-
-    const { label, color } = getReasonDisplay();
-
-    return (
-        <span className={`inline-flex items-center px-2 py-1 rounded-md text-xs font-mono font-medium ${color}`}>
-            {label}
-        </span>
-    );
-}
-
-function TurnReasonWithLink({ reason, projectId }: { reason: z.infer<typeof Turn>['reason']; projectId: string }) {
-    const getReasonDisplay = () => {
-        switch (reason.type) {
-            case 'chat':
-                return { label: 'CHAT', color: 'bg-blue-100 text-blue-800 dark:bg-blue-900/30 dark:text-blue-300' };
-            case 'api':
-                return { label: 'API', color: 'bg-green-100 text-green-800 dark:bg-green-900/30 dark:text-green-300' };
-            case 'job':
-                return { 
-                    label: `JOB: ${reason.jobId}`, 
-                    color: 'bg-purple-100 text-purple-800 dark:bg-purple-900/30 dark:text-purple-300',
-                    isJob: true,
-                    jobId: reason.jobId
-                };
-            default:
-                return { label: 'UNKNOWN', color: 'bg-gray-100 text-gray-800 dark:bg-gray-900/30 dark:text-gray-300' };
-        }
-    };
-
-    const { label, color, isJob, jobId } = getReasonDisplay();
-
-    if (isJob && jobId) {
-        return (
-            <Link
-                href={`/projects/${projectId}/jobs/${jobId}`}
-                className={`inline-flex items-center px-2 py-1 rounded-md text-xs font-mono font-medium ${color} hover:opacity-80 transition-opacity`}
-            >
-                {label}
-            </Link>
-        );
-    }
-
-    return (
-        <span className={`inline-flex items-center px-2 py-1 rounded-md text-xs font-mono font-medium ${color}`}>
-            {label}
-        </span>
-    );
-}
+import { ReasonBadge } from "../../../../lib/components/reason-badge";
 
 function TurnContainer({ turn, index, projectId }: { turn: z.infer<typeof Turn>; index: number; projectId: string }) {
     return (
@@ -82,7 +21,7 @@ function TurnContainer({ turn, index, projectId }: { turn: z.infer<typeof Turn>;
                         <span className="text-sm font-mono font-semibold text-gray-700 dark:text-gray-300">
                             TURN #{index + 1}
                         </span>
-                        <TurnReasonWithLink reason={turn.reason} projectId={projectId} />
+                        <ReasonBadge reason={turn.reason} projectId={projectId} />
                     </div>
                     <div className="text-xs text-gray-500 dark:text-gray-500">
                         {new Date(turn.createdAt).toLocaleTimeString()}
@@ -199,6 +138,12 @@ export function ConversationView({ projectId, conversationId }: { projectId: str
                                             {conversation.isLiveWorkflow ? 'Yes' : 'No'}
                                         </span>
                                     </div>
+                                    <div>
+                                        <span className="font-semibold text-gray-700 dark:text-gray-300">Reason:</span>
+                                                                           <span className="ml-2">
+                                       <ReasonBadge reason={conversation.reason} projectId={projectId} />
+                                   </span>
+                                    </div>
                                 </div>
                             </div>
 
diff --git a/apps/rowboat/app/projects/[projectId]/conversations/components/conversations-list.tsx b/apps/rowboat/app/projects/[projectId]/conversations/components/conversations-list.tsx
index 5e89dcbf..02b68ed2 100644
--- a/apps/rowboat/app/projects/[projectId]/conversations/components/conversations-list.tsx
+++ b/apps/rowboat/app/projects/[projectId]/conversations/components/conversations-list.tsx
@@ -8,6 +8,7 @@ import { listConversations } from "@/app/actions/conversation_actions";
 import { z } from "zod";
 import { ListedConversationItem } from "@/src/application/repositories/conversations.repository.interface";
 import { isToday, isThisWeek, isThisMonth } from "@/lib/utils/date";
+import { ReasonBadge } from "@/app/lib/components/reason-badge";
 
 type ListedItem = z.infer<typeof ListedConversationItem>;
 
@@ -101,26 +102,30 @@ export function ConversationsList({ projectId }: { projectId: string }) {
                                                 <thead className="bg-gray-50 dark:bg-gray-800/50">
                                                     <tr>
                                                         <th className="px-6 py-3 text-left text-xs font-medium uppercase tracking-wider text-gray-500 dark:text-gray-400">Conversation</th>
-                                                        <th className="w-[30%] px-6 py-3 text-left text-xs font-medium uppercase tracking-wider text-gray-500 dark:text-gray-400">Created</th>
+                                                        <th className="px-6 py-3 text-left text-xs font-medium uppercase tracking-wider text-gray-500 dark:text-gray-400">Reason</th>
+                                                        <th className="w-[25%] px-6 py-3 text-left text-xs font-medium uppercase tracking-wider text-gray-500 dark:text-gray-400">Created</th>
                                                     </tr>
                                                 </thead>
                                                 <tbody className="bg-white dark:bg-gray-800 divide-y divide-gray-200 dark:divide-gray-700">
                                                     {group.map((c) => (
-                                                        <tr key={c.id} className="hover:bg-gray-50 dark:hover:bg-gray-750 transition-colors">
-                                                            <td className="px-6 py-4 text-left">
-                                                                <Link
-                                                                    href={`/projects/${projectId}/conversations/${c.id}`}
-                                                                    size="lg"
-                                                                    isBlock
-                                                                    className="text-sm text-gray-900 dark:text-gray-100 hover:text-blue-600 dark:hover:text-blue-400 truncate block"
-                                                                >
-                                                                    {c.id}
-                                                                </Link>
-                                                            </td>
-                                                            <td className="px-6 py-4 text-left text-sm text-gray-600 dark:text-gray-300">
-                                                                {new Date(c.createdAt).toLocaleString()}
-                                                            </td>
-                                                        </tr>
+                                                            <tr key={c.id} className="hover:bg-gray-50 dark:hover:bg-gray-800 transition-colors">
+                                                                <td className="px-6 py-4 text-left">
+                                                                    <Link
+                                                                        href={`/projects/${projectId}/conversations/${c.id}`}
+                                                                        size="lg"
+                                                                        isBlock
+                                                                        className="text-sm text-gray-900 dark:text-gray-100 hover:text-blue-600 dark:hover:text-blue-400 truncate block"
+                                                                    >
+                                                                        {c.id}
+                                                                    </Link>
+                                                                </td>
+                                                                <td className="px-6 py-4 text-left">
+                                                                    <ReasonBadge reason={c.reason} projectId={projectId} />
+                                                                </td>
+                                                                <td className="px-6 py-4 text-left text-sm text-gray-600 dark:text-gray-300">
+                                                                    {new Date(c.createdAt).toLocaleString()}
+                                                                </td>
+                                                            </tr>
                                                     ))}
                                                 </tbody>
                                             </table>
diff --git a/apps/rowboat/src/application/repositories/conversations.repository.interface.ts b/apps/rowboat/src/application/repositories/conversations.repository.interface.ts
index 02ba52a4..bb73a2b9 100644
--- a/apps/rowboat/src/application/repositories/conversations.repository.interface.ts
+++ b/apps/rowboat/src/application/repositories/conversations.repository.interface.ts
@@ -6,6 +6,7 @@ import { PaginatedList } from "@/src/entities/common/paginated-list";
 export const CreateConversationData = Conversation.pick({
     projectId: true,
     workflow: true,
+    reason: true,
     isLiveWorkflow: true,
 });
 
@@ -17,6 +18,7 @@ export const AddTurnData = Turn.omit({
 
 export const ListedConversationItem = Conversation.pick({
     id: true,
+    reason: true,
     projectId: true,
     createdAt: true,
     updatedAt: true,
diff --git a/apps/rowboat/src/application/use-cases/conversations/create-conversation.use-case.ts b/apps/rowboat/src/application/use-cases/conversations/create-conversation.use-case.ts
index 7ff60313..30318551 100644
--- a/apps/rowboat/src/application/use-cases/conversations/create-conversation.use-case.ts
+++ b/apps/rowboat/src/application/use-cases/conversations/create-conversation.use-case.ts
@@ -6,12 +6,14 @@ import { Conversation } from "@/src/entities/models/conversation";
 import { Workflow } from "@/app/lib/types/workflow_types";
 import { IUsageQuotaPolicy } from '../../policies/usage-quota.policy.interface';
 import { IProjectActionAuthorizationPolicy } from '../../policies/project-action-authorization.policy';
+import { Reason } from '@/src/entities/models/turn';
 
 const inputSchema = z.object({
     caller: z.enum(["user", "api", "job_worker"]),
     userId: z.string().optional(),
     apiKey: z.string().optional(),
     projectId: z.string(),
+    reason: Reason,
     workflow: Workflow.optional(),
     isLiveWorkflow: z.boolean().optional(),
 });
@@ -40,7 +42,7 @@ export class CreateConversationUseCase implements ICreateConversationUseCase {
     }
 
     async execute(data: z.infer<typeof inputSchema>): Promise<z.infer<typeof Conversation>> {
-        const { caller, userId, apiKey, projectId } = data;
+        const { caller, userId, apiKey, projectId, reason } = data;
         let isLiveWorkflow = Boolean(data.isLiveWorkflow);
         let workflow = data.workflow;
 
@@ -75,6 +77,7 @@ export class CreateConversationUseCase implements ICreateConversationUseCase {
         // create conversation
         return await this.conversationsRepository.create({
             projectId,
+            reason,
             workflow,
             isLiveWorkflow,
         });
diff --git a/apps/rowboat/src/application/use-cases/conversations/run-conversation-turn.use-case.ts b/apps/rowboat/src/application/use-cases/conversations/run-conversation-turn.use-case.ts
index fa433d5e..218e6345 100644
--- a/apps/rowboat/src/application/use-cases/conversations/run-conversation-turn.use-case.ts
+++ b/apps/rowboat/src/application/use-cases/conversations/run-conversation-turn.use-case.ts
@@ -1,4 +1,4 @@
-import { Turn, TurnEvent } from "@/src/entities/models/turn";
+import { Reason, Turn, TurnEvent } from "@/src/entities/models/turn";
 import { USE_BILLING } from "@/app/lib/feature_flags";
 import { authorize, getCustomerIdForProject, logUsage } from "@/app/lib/billing";
 import { NotFoundError } from '@/src/entities/errors/common';
@@ -14,7 +14,7 @@ const inputSchema = z.object({
     userId: z.string().optional(),
     apiKey: z.string().optional(),
     conversationId: z.string(),
-    reason: Turn.shape.reason,
+    reason: Reason,
     input: Turn.shape.input,
 });
 
diff --git a/apps/rowboat/src/application/workers/jobs.worker.ts b/apps/rowboat/src/application/workers/jobs.worker.ts
index 8f8807a9..663dc02b 100644
--- a/apps/rowboat/src/application/workers/jobs.worker.ts
+++ b/apps/rowboat/src/application/workers/jobs.worker.ts
@@ -57,6 +57,10 @@ export class JobsWorker implements IJobsWorker {
             const conversation = await this.createConversationUseCase.execute({
                 caller: "job_worker",
                 projectId,
+                reason: {
+                    type: "job",
+                    jobId: job.id,
+                },
                 workflow: job.input.workflow,
                 isLiveWorkflow: true,
             });
diff --git a/apps/rowboat/src/entities/models/conversation.ts b/apps/rowboat/src/entities/models/conversation.ts
index 9049c1e6..c33263ab 100644
--- a/apps/rowboat/src/entities/models/conversation.ts
+++ b/apps/rowboat/src/entities/models/conversation.ts
@@ -1,11 +1,12 @@
 import { z } from "zod";
-import { Turn } from "./turn";
+import { Reason, Turn } from "./turn";
 import { Workflow } from "@/app/lib/types/workflow_types";
 
 export const Conversation = z.object({
     id: z.string(),
     projectId: z.string(),
     workflow: Workflow,
+    reason: Reason,
     isLiveWorkflow: z.boolean(),
     turns: z.array(Turn).optional(),
     createdAt: z.string().datetime(),
diff --git a/apps/rowboat/src/entities/models/turn.ts b/apps/rowboat/src/entities/models/turn.ts
index 80d225fa..0f7cdbf0 100644
--- a/apps/rowboat/src/entities/models/turn.ts
+++ b/apps/rowboat/src/entities/models/turn.ts
@@ -14,7 +14,7 @@ const jobReason = z.object({
     jobId: z.string(),
 });
 
-const reason = z.discriminatedUnion("type", [
+export const Reason = z.discriminatedUnion("type", [
     chatReason,
     apiReason,
     jobReason,
@@ -22,7 +22,7 @@ const reason = z.discriminatedUnion("type", [
 
 export const Turn = z.object({
     id: z.string(),
-    reason,
+    reason: Reason,
     input: z.object({
         messages: z.array(Message),
         mockTools: z.record(z.string(), z.string()).nullable().optional(),
diff --git a/apps/rowboat/src/infrastructure/repositories/mongodb.conversations.repository.ts b/apps/rowboat/src/infrastructure/repositories/mongodb.conversations.repository.ts
index a988839d..12cf9b9c 100644
--- a/apps/rowboat/src/infrastructure/repositories/mongodb.conversations.repository.ts
+++ b/apps/rowboat/src/infrastructure/repositories/mongodb.conversations.repository.ts
@@ -91,6 +91,7 @@ export class MongoDBConversationsRepository implements IConversationsRepository
                 projectId: 1,
                 createdAt: 1,
                 updatedAt: 1,
+                reason: 1,
             })
             .toArray();
 
diff --git a/apps/rowboat/src/interface-adapters/controllers/conversations/create-playground-conversation.controller.ts b/apps/rowboat/src/interface-adapters/controllers/conversations/create-playground-conversation.controller.ts
index ad7aedfd..9fa2ca7c 100644
--- a/apps/rowboat/src/interface-adapters/controllers/conversations/create-playground-conversation.controller.ts
+++ b/apps/rowboat/src/interface-adapters/controllers/conversations/create-playground-conversation.controller.ts
@@ -38,6 +38,9 @@ export class CreatePlaygroundConversationController implements ICreatePlayground
         return await this.createConversationUseCase.execute({
             caller: "user",
             userId,
+            reason: {
+                type: "chat",
+            },
             projectId,
             workflow,
             isLiveWorkflow,
diff --git a/apps/rowboat/src/interface-adapters/controllers/conversations/run-turn.controller.ts b/apps/rowboat/src/interface-adapters/controllers/conversations/run-turn.controller.ts
index 71ab496d..a60fd319 100644
--- a/apps/rowboat/src/interface-adapters/controllers/conversations/run-turn.controller.ts
+++ b/apps/rowboat/src/interface-adapters/controllers/conversations/run-turn.controller.ts
@@ -49,6 +49,7 @@ export class RunTurnController implements IRunTurnController {
         }
         const { caller, userId, apiKey, projectId, input } = result.data;
         let conversationId = result.data.conversationId;
+        const reason = caller === "user" ? { type: "chat" as const } : { type: "api" as const };
 
         // if conversationId is not provided, create conversation
         if (!conversationId) {
@@ -57,6 +58,7 @@ export class RunTurnController implements IRunTurnController {
                 userId,
                 apiKey,
                 projectId,
+                reason,
             });
             conversationId = conversation.id;
         }
@@ -67,7 +69,7 @@ export class RunTurnController implements IRunTurnController {
             userId,
             apiKey,
             conversationId,
-            reason: caller === "user" ? { type: "chat" } : { type: "api" },
+            reason,
             input,
         });