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-Arch is an **intelligent proxy server designed for prompts** - to help you protect, observe, and build agentic apps by simply integrating (existing) APIs. Built by the contributors of [Envoy Proxy](https://www.envoyproxy.io/) with the belief that:
+Arch is an **intelligent proxy server designed for prompts** - to help you protect, observe, and build agentic apps by simply integrating (existing) APIs. Focus on what matters most. Built by the contributors of [Envoy Proxy](https://www.envoyproxy.io/) with the belief that:
 
 >Prompts are nuanced and opaque user requests, which require the same capabilities as traditional HTTP requests including secure handling, intelligent routing, robust observability, and integration with backend (API) systems for personalization – outside core business logic.*