diff --git a/README.md b/README.md
index 921d309f..c5762f52 100644
--- a/README.md
+++ b/README.md
@@ -1,19 +1,21 @@
-Focus on what matters most. Arch is an **intelligent proxy server designed for prompts** - to help you protect, observe, and build agentic apps by simply connecting (existing) APIs.
+<p align="center">
+  <img src="docs/source/_static/img/arch-logo.png" alt="Arch Logo" width="75%" heigh=auto>
+</p>
+<p align="center">
+<a href="https://www.producthunt.com/posts/arch-3?embed=true&utm_source=badge-top-post-badge&utm_medium=badge&utm_souce=badge-arch&#0045;3" target="_blank"><img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=565761&theme=light&period=daily" alt="Arch - Build&#0032;fast&#0044;&#0032;hyper&#0045;personalized&#0032;agents&#0032;with&#0032;intelligent&#0032;infra | Product Hunt" style="width: 250px; height: 54px;" width="250" height="54" /></a>
+</p>
+
+Arch is an **intelligent (edge and LLM) proxy designed for agentic applications** - to help you protect, observe, and build agentic tasks by simply connecting (existing) APIs.
 
 Built by the contributors of [Envoy Proxy](https://www.envoyproxy.io/) with the belief that:
 
 >Prompts are nuanced and opaque user requests, which require the same capabilities as traditional HTTP requests including secure handling, intelligent routing, robust observability, and integration with backend (API) systems for personalization – outside core business logic.*
 
-![alt text](docs/source/_static/img/arch-logo.png)
-<a href="https://www.producthunt.com/posts/arch-3?embed=true&utm_source=badge-top-post-badge&utm_medium=badge&utm_souce=badge-arch&#0045;3" target="_blank"><img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=565761&theme=light&period=daily" alt="Arch - Build&#0032;fast&#0044;&#0032;hyper&#0045;personalized&#0032;agents&#0032;with&#0032;intelligent&#0032;infra | Product Hunt" style="width: 250px; height: 54px;" width="250" height="54" /></a>
-
-
 [![pre-commit](https://github.com/katanemo/arch/actions/workflows/pre-commit.yml/badge.svg)](https://github.com/katanemo/arch/actions/workflows/pre-commit.yml)
 [![rust tests (prompt and llm gateway)](https://github.com/katanemo/arch/actions/workflows/rust_tests.yml/badge.svg)](https://github.com/katanemo/arch/actions/workflows/rust_tests.yml)
 [![e2e tests](https://github.com/katanemo/arch/actions/workflows/e2e_tests.yml/badge.svg)](https://github.com/katanemo/arch/actions/workflows/e2e_tests.yml)
 [![Build and Deploy Documentation](https://github.com/katanemo/arch/actions/workflows/static.yml/badge.svg)](https://github.com/katanemo/arch/actions/workflows/static.yml)
 
-
 Arch is engineered with purpose-built LLMs to handle critical but undifferentiated tasks related to the handling and processing of prompts. This includes detecting and rejecting [jailbreak](https://github.com/verazuo/jailbreak_llms) attempts, intelligent task routing for improved accuracy, mapping user request into "backend" functions, and managing the observability of prompts and LLM API calls in a centralized way.
 
 
@@ -24,7 +26,7 @@ Arch is engineered with purpose-built LLMs to handle critical but undifferentiat
   - Routing & Traffic Management: Arch centralizes calls to LLMs used by your applications, offering smart retries, automatic cutover, and resilient upstream connections for continuous availability.
   - Observability: Arch uses the W3C Trace Context standard to enable complete request tracing across applications, ensuring compatibility with observability tools, and provides metrics to monitor latency, token usage, and error rates, helping optimize AI application performance.
 
-**High-Level Network Flow**:
+**High-Level Sequence Diagram**:
 ![alt text](docs/source/_static/img/arch_network_diagram_high_level.png)
 
 **Jump to our [docs](https://docs.archgw.com)** to learn how you can use Arch to improve the speed, security and personalization of your GenAI apps.