diff --git a/README.md b/README.md
index fecb5d39..b51f9548 100644
--- a/README.md
+++ b/README.md
@@ -9,7 +9,7 @@
 
 ## Build fast, observable, and personalized AI agents.
 
-Arch is an intelligent [Layer 7](https://www.cloudflare.com/learning/ddos/what-is-layer-7/) gateway designed to protect, observe, and personalize LLM applications (agents, assistants, co-pilots) with your APIs.
+Arch is an intelligent [Layer 7](https://www.cloudflare.com/learning/ddos/what-is-layer-7/) gateway designed to protect, observe, and personalize AI agents (assistants, co-pilots) with your APIs.
 
 Engineered with purpose-built LLMs, Arch handles the critical but undifferentiated tasks related to the handling and processing of prompts, including detecting and rejecting [jailbreak](https://github.com/verazuo/jailbreak_llms) attempts, intelligently calling "backend" APIs to fulfill the user's request represented in a prompt, routing to and offering disaster recovery between upstream LLMs, and managing the observability of prompts and LLM interactions in a centralized way.
 
diff --git a/www/index.html b/www/index.html
index 4e8dc8fb..b5e403bd 100644
--- a/www/index.html
+++ b/www/index.html
@@ -58,7 +58,7 @@
             display: block;
         }
         div.bold-text {
-            font-size: 1.5rem;
+            font-size: 1.4rem;
             margin-bottom: 5px;
             line-height: 3rem;
         }
@@ -170,6 +170,15 @@
         }
     </style>
 </head>
+<!-- Google tag (gtag.js) -->
+<script async src="https://www.googletagmanager.com/gtag/js?id=G-F1XYQ9H653"></script>
+<script>
+  window.dataLayer = window.dataLayer || [];
+  function gtag(){dataLayer.push(arguments);}
+  gtag('js', new Date());
+
+  gtag('config', 'G-F1XYQ9H653');
+</script>
 <body>
     <header>
         <a href="https://github.com/katanemo/arch">GitHub</a>
@@ -183,15 +192,15 @@
         </div>
         <a href="https://www.producthunt.com/posts/arch-3?embed=true&utm_source=badge-top-post-badge&utm_medium=badge&utm_souce=badge-arch&#0045;3" target="_blank"><img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=565761&theme=light&period=daily" alt="Arch - Build&#0032;fast&#0044;&#0032;hyper&#0045;personalized&#0032;agents&#0032;with&#0032;intelligent&#0032;infra | Product Hunt" style="width: 250px; height: 54px;" width="250" height="54" /></a>
         <div class="bold-text">Build <strong>fast</strong>, <strong>observable</strong>, and <strong>personalized</strong> agents</div>
-        <div class="subheading">An <a href="https://github.com/katanemo/arch">open source</a> gateway engineered with (fast) LLMs to handle the <b>muck</b> of prompts.</div>
+        <div class="subheading">Arch is an <a href="https://github.com/katanemo/arch">intelligent</a> gateway designed to protect, observe and personalize AI agents with your APIs</div>
         <div class="buttons">
-            <a href="https://github.com/katanemo/arch?tab=readme-ov-file#getstarted">Download</a>
+            <a href="https://github.com/katanemo/arch?tab=readme-ov-file#getstarted">Get Started</a>
             <a href="https://docs.archgw.com">Documentation</a>
         </div>
         <hr>
         <div class="why_arch">
             <h3>Why Arch?</h3>
-            <p>The open source project was born out of the belief that:</p>
+            <p>Arch is built on (and by the core contributors of) <a href="https://www.envoyproxy.io">Envoy proxy</a> with the belief that:
             <blockquote>
                 <p><em>Prompts are nuanced and opaque user requests, which require the same capabilities as traditional HTTP requests
                 including secure handling, intelligent routing, robust observability, and seamless integration with backend (API)
@@ -249,7 +258,7 @@
     </div>
     <h2 class="get-started">Let's get started </h2>
     <div class="buttons">
-        <a href="https://github.com/katanemo/arch?tab=readme-ov-file#getstarted">Download</a>
+        <a href="https://github.com/katanemo/arch?tab=readme-ov-file#getstarted">Get Started</a>
         <a href="https://docs.archgw.com">Documentation</a>
     </div>
 </body>
