updating doc versions, images and cleaning up section for prompt-guard

README.md

@@ -1,4 +1,4 @@
-![alt text](image.png)
+![alt text](docs/source/_static/img/arch-logo.png)
 <a href="https://www.producthunt.com/posts/arch-3?embed=true&utm_source=badge-top-post-badge&utm_medium=badge&utm_souce=badge-arch&#0045;3" target="_blank"><img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=565761&theme=light&period=daily" alt="Arch - Build&#0032;fast&#0044;&#0032;hyper&#0045;personalized&#0032;agents&#0032;with&#0032;intelligent&#0032;infra | Product Hunt" style="width: 250px; height: 54px;" width="250" height="54" /></a>
 
 
@@ -9,20 +9,20 @@
 
 ## Build fast, observable, and personalized AI agents.
 
-Arch is an intelligent [Layer 7](https://www.cloudflare.com/learning/ddos/what-is-layer-7/) distributed proxy designed to protect, observe, and personalize AI agents with your APIs.
+Arch is an intelligent [Layer 7](https://www.cloudflare.com/learning/ddos/what-is-layer-7/) gateway designed to protect, observe, and personalize AI agents with your APIs.
 
-Engineered with purpose-built LLMs, Arch handles the critical but undifferentiated tasks related to the handling and processing of prompts, including detecting and rejecting [jailbreak](https://github.com/verazuo/jailbreak_llms) attempts, intelligently calling "backend" APIs to fulfill the user's request represented in a prompt, routing to and offering disaster recovery between upstream LLMs, and managing the observability of prompts and LLM interactions in a centralized way.
+Engineered with purpose-built LLMs, Arch handles the critical but undifferentiated tasks related to the handling and processing of prompts, including detecting and rejecting [jailbreak](https://github.com/verazuo/jailbreak_llms) attempts, intelligently calling "backend" APIs to fulfill the user's request represented in a prompt, routing to and offering disaster recovery between upstream LLMs, and managing the observability of prompts and LLM API calls in a centralized way.
 
  Arch is built on (and by the core contributors of) [Envoy Proxy](https://www.envoyproxy.io/) with the belief that:
 
 >Prompts are nuanced and opaque user requests, which require the same capabilities as traditional HTTP requests including secure handling, intelligent routing, robust observability, and integration with backend (API) systems for personalization – all outside business logic.*
 
 **Core Features**:
-  - Built on [Envoy](https://envoyproxy.io): Arch runs alongside application servers, and builds on top of Envoy's proven HTTP management and scalability features to handle ingress and egress traffic related to prompts and LLMs.
-  - Function Calling for fast Agentic and RAG apps. Engineered with purpose-built [LLMs](https://huggingface.co/collections/katanemo/arch-function-66f209a693ea8df14317ad68) to handle fast, cost-effective, and accurate prompt-based tasks like function/API calling, and parameter extraction from prompts.
-  - Prompt [Guard](https://huggingface.co/collections/katanemo/arch-guard-6702bdc08b889e4bce8f446d): Arch centralizes prompt guardrails to prevent jailbreak attempts and ensure safe user interactions without writing a single line of code.
-  - Traffic Management: Arch manages LLM calls, offering smart retries, automatic cutover, and resilient upstream connections for continuous availability.
-  - Standards-based Observability: Arch uses the W3C Trace Context standard to enable complete request tracing across applications, ensuring compatibility with observability tools, and provides metrics to monitor latency, token usage, and error rates, helping optimize AI application performance.
+  - Built on [Envoy](https://envoyproxy.io): Arch runs alongside application servers as a side-car container, and builds on top of Envoy's proven HTTP management and scalability features to handle ingress and egress traffic related to prompts and LLMs.
+  - Function Calling for fast Agents and RAG apps. Engineered with purpose-built [LLMs](https://huggingface.co/collections/katanemo/arch-function-66f209a693ea8df14317ad68) to handle fast, cost-effective, and accurate prompt-based tasks like function/API calling, and parameter extraction from prompts.
+  - Prompt [Guard](https://huggingface.co/collections/katanemo/arch-guard-6702bdc08b889e4bce8f446d): Arch centralizes guardrails to prevent jailbreak attempts and ensure safe user interactions without writing a single line of code.
+  - Routing & Traffic Management: Arch manages LLM calls, offering smart retries, automatic cutover, and resilient upstream connections for continuous availability.
+  - Observability: Arch uses the W3C Trace Context standard to enable complete request tracing across applications, ensuring compatibility with observability tools, and provides metrics to monitor latency, token usage, and error rates, helping optimize AI application performance.
 
 **Jump to our [docs](https://docs.archgw.com)** to learn how you can use Arch to improve the speed, security and personalization of your GenAI apps.
 
@@ -158,7 +158,7 @@ print("OpenAI Response:", response.choices[0].message.content)
 ```
 
 ### [Observability](https://docs.archgw.com/guides/observability/observability.html)
-Arch is designed to support best-in class observability by supporting open standards. Please read our [docs](https://docs.archgw.com/guides/observability/observability.html) on observability for more details on tracing, metrics, and logs
+Arch is designed to support best-in class observability by supporting open standards. Please read our [docs](https://docs.archgw.com/guides/observability/observability.html) on observability for more details on tracing, metrics, and logs. The screenshot below is from our integration with Signoz (among others)
 
 ![alt text](docs/source/_static/img/tracing.png)