diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -38,12 +38,12 @@ And you think to youself, can't I move faster by focusing on higher-level object
 
 **Core Features**:
 
-  - `Routing`. Engineered with purpose-built [LLMs](https://huggingface.co/collections/katanemo/arch-function-66f209a693ea8df14317ad68) for blazng fast (<100ms) routing and hand-off decisions to downstream agents.
-  - `Fast ⚡ Function Calling`: For common agentic scenarios let Arch clarfiy and convert prompts to tools and APIs.
-  - `Guardrails`: Centrally configure and prevent jailbreaks and harmful outcomes, and ensure safe user interactions.
-  - `Unified Access to LLMs`: Centralize= calls to LLMs with smart retries, automatic cutover, and resilient upstream connections for continuous availability.
-  - `Observability`: W3C Trace Context compatiblerequest tracing, ensuring compatibility with popular observability tools, and provides metrics to monitor latency, token usage, and error rates.
-  - `Built on Envoy`: Arch runs alongside application servers as a separate containerized process, and builds on top of [Envoy's](https://envoyproxy.io) proven HTTP management and scalability features to handle ingress and egress traffic related to prompts and LLMs.
+  - `🚦 Routing`. Engineered with purpose-built [LLMs](https://huggingface.co/collections/katanemo/arch-function-66f209a693ea8df14317ad68) for blazng fast (<100ms) routing and hand-off decisions to downstream agents.
+  - `⚡ Function Calling`: Improve responsiveness of common agentic scenarios by letting Arch clarfiy and convert prompts to tools/APIs.
+  - `⛨ Guardrails`: Centrally configure and prevent jailbreaks and harmful outcomes, and ensure safe user interactions.
+  - `🔗 Unified Access to LLMs`: Centralize= calls to LLMs with smart retries, automatic cutover, and resilient upstream connections for continuous availability.
+  - `🕵 Observability`: W3C Trace Context compatiblerequest tracing, ensuring compatibility with popular observability tools, and provides metrics to monitor latency, token usage, and error rates.
+  - `🧱 Built on Envoy`: Arch runs alongside application servers as a separate containerized process, and builds on top of [Envoy's](https://envoyproxy.io) proven HTTP management and scalability features to handle ingress and egress traffic related to prompts and LLMs.
 
 **High-Level Sequence Diagram**:
 ![alt text](docs/source/_static/img/arch_network_diagram_high_level.png)