diff --git a/README.md b/README.md
index f7481ee5..e93db8a7 100644
--- a/README.md
+++ b/README.md
@@ -4,7 +4,7 @@
-_Arch is a proxy server designed as a modular edge and AI gateway for agentic apps_
+_Arch is a smart proxy server designed as a modular edge and AI gateway for agentic apps_
Arch handles the *pesky low-level work* in building agentic apps — like applying guardrails, clarifying vague user input, routing prompts to the right agent, and unifying access to any LLM. It’s a language and framework friendly infrastructure layer designed to help you build and ship agentic apps faster.
diff --git a/docs/source/_static/img/arch-logo.png b/docs/source/_static/img/arch-logo.png
index 5b6c0b15..f7ea887f 100644
Binary files a/docs/source/_static/img/arch-logo.png and b/docs/source/_static/img/arch-logo.png differ
diff --git a/docs/source/get_started/intro_to_arch.rst b/docs/source/get_started/intro_to_arch.rst
index 6409a546..27211f67 100644
--- a/docs/source/get_started/intro_to_arch.rst
+++ b/docs/source/get_started/intro_to_arch.rst
@@ -20,7 +20,7 @@ Arch is designed to solve these problems by providing a unified, out-of-process
High-level network flow of where Arch Gateway sits in your agentic stack. Designed for both ingress and egress prompt traffic.
-`Arch
`_ is a modular edge and AI gateway for AI-native apps - built by the contributors of Envoy Proxy with the belief that:
+`Arch `_ is a smart edge and AI gateway for AI-native apps - built by the contributors of Envoy Proxy with the belief that:
*Prompts are nuanced and opaque user requests, which require the same capabilities as traditional HTTP requests
including secure handling, intelligent routing, robust observability, and integration with backend (API)
diff --git a/docs/source/get_started/overview.rst b/docs/source/get_started/overview.rst
index 8ccdb9b8..ac769cc2 100644
--- a/docs/source/get_started/overview.rst
+++ b/docs/source/get_started/overview.rst
@@ -3,9 +3,9 @@
Overview
============
-`Arch `_ is a modular edge and AI gateway for AI-native apps - one that is natively designed to handle and process prompts, not just network traffic.
+`Arch `_ is a smart edge and AI gateway for AI-native apps - one that is natively designed to handle and process prompts, not just network traffic.
-Built by contributors to the widely adopted `Envoy Proxy `_, Arch helps you move faster by handling the pesky *low-level* work in AI agent development—fast input clarification, intelligent agent routing, seamless prompt-to-tool integration, and unified LLM access and observability—all without locking you into a framework.
+Built by contributors to the widely adopted `Envoy Proxy `_, Arch handles the *pesky low-level work* in building agentic apps — like applying guardrails, clarifying vague user input, routing prompts to the right agent, and unifying access to any LLM. It’s a language and framework friendly infrastructure layer designed to help you build and ship agentic apps faster.
In this documentation, you will learn how to quickly set up Arch to trigger API calls via prompts, apply prompt guardrails without writing any application-level logic,
diff --git a/docs/source/index.rst b/docs/source/index.rst
index 67cf3423..bd724eef 100644
--- a/docs/source/index.rst
+++ b/docs/source/index.rst
@@ -14,9 +14,9 @@ Welcome to Arch!
-`Arch `_ is a modular edge and AI gateway for AI-native apps - one that is natively designed to handle and process prompts, not just network traffic.
+`Arch `_ is a smart edge and AI gateway for AI-native apps - one that is natively designed to handle and process prompts, not just network traffic.
-Built by contributors to the widely adopted `Envoy Proxy `_, Arch helps you move faster by handling the pesky *low-level* work in AI agent development—fast input clarification, intelligent agent routing, seamless prompt-to-tool integration, and unified LLM access and observability—all without locking you into a framework.
+Built by contributors to the widely adopted `Envoy Proxy `_, Arch handles the *pesky low-level work* in building agentic apps — like applying guardrails, clarifying vague user input, routing prompts to the right agent, and unifying access to any LLM. It’s a language and framework friendly infrastructure layer designed to help you build and ship agentic apps faster.
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