diff --git a/packages/cli/src/setup.test.ts b/packages/cli/src/setup.test.ts
index 7cb0d0df..e335591e 100644
--- a/packages/cli/src/setup.test.ts
+++ b/packages/cli/src/setup.test.ts
@@ -347,10 +347,10 @@ describe('setup status', () => {
       expect(labels).toEqual([
         'Set up KTX for my data',
         'Check setup status',
-        'Try KTX with packaged demo data',
+        'Explore a pre-built KTX project',
         'Exit',
       ]);
-      expect(labels.indexOf('Try KTX with packaged demo data')).toBe(labels.length - 2);
+      expect(labels.indexOf('Explore a pre-built KTX project')).toBe(labels.length - 2);
       return 'exit';
     });
     const cancel = vi.fn();
@@ -396,7 +396,7 @@ describe('setup status', () => {
         'Create a new KTX project',
         'Connect a coding agent to KTX',
         'Check setup status',
-        'Try KTX with packaged demo data',
+        'Explore a pre-built KTX project',
         'Exit',
       ]);
       return 'exit';
diff --git a/packages/cli/src/setup.ts b/packages/cli/src/setup.ts
index 1373517a..d72b5bb0 100644
--- a/packages/cli/src/setup.ts
+++ b/packages/cli/src/setup.ts
@@ -198,13 +198,13 @@ async function runKtxSetupEntryMenu(
         { value: 'new-project', label: 'Create a new KTX project' },
         { value: 'agents', label: 'Connect a coding agent to KTX' },
         { value: 'status', label: 'Check setup status' },
-        { value: 'demo', label: 'Try KTX with packaged demo data' },
+        { value: 'demo', label: 'Explore a pre-built KTX project' },
         { value: 'exit', label: 'Exit' },
       ]
     : [
         { value: 'setup', label: 'Set up KTX for my data' },
         { value: 'status', label: 'Check setup status' },
-        { value: 'demo', label: 'Try KTX with packaged demo data' },
+        { value: 'demo', label: 'Explore a pre-built KTX project' },
         { value: 'exit', label: 'Exit' },
       ];
   const action = (await prompts.select({