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feat: enhance SurfSense with new skills, blog section, and improve SEO metadata
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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
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# Schema.org JSON-LD Templates
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Complete, copy-ready structured data templates for all major schema types. Customize the bracketed values to match your content.
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## FAQPage Schema
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For pages with frequently asked questions. Minimum 2 Q&A pairs required.
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```json
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{
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"@context": "https://schema.org",
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"@type": "FAQPage",
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"mainEntity": [
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{
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"@type": "Question",
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"name": "[Question text - exactly as shown on page]",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "[Complete answer text - must match visible content]"
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}
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},
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{
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"@type": "Question",
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"name": "[Question 2]",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "[Answer 2]"
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}
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},
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{
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"@type": "Question",
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"name": "[Question 3]",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "[Answer 3]"
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}
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}
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]
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}
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```
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**Requirements**: Questions must be complete questions, answers must be comprehensive, content must match visible page content.
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---
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## HowTo Schema
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For step-by-step instructional content.
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```json
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{
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"@context": "https://schema.org",
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"@type": "HowTo",
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"name": "[How-to title - what will users learn]",
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"description": "[Brief description of what this tutorial teaches]",
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"image": {
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"@type": "ImageObject",
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"url": "[Main image URL]",
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"height": "[height in pixels]",
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"width": "[width in pixels]"
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},
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"totalTime": "PT[X]H[Y]M",
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"estimatedCost": {
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"@type": "MonetaryAmount",
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"currency": "USD",
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"value": "[estimated cost or 0]"
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},
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"supply": [
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{
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"@type": "HowToSupply",
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"name": "[Supply item 1]"
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},
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{
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"@type": "HowToSupply",
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"name": "[Supply item 2]"
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}
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],
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"tool": [
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{
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"@type": "HowToTool",
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"name": "[Tool 1]"
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},
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{
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"@type": "HowToTool",
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"name": "[Tool 2]"
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}
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],
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"step": [
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{
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"@type": "HowToStep",
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"position": 1,
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"name": "[Step 1 title]",
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"text": "[Step 1 detailed instructions]",
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"url": "[Page URL]#step1",
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"image": "[Step 1 image URL - optional]"
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},
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{
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"@type": "HowToStep",
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"position": 2,
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"name": "[Step 2 title]",
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"text": "[Step 2 detailed instructions]",
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"url": "[Page URL]#step2",
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"image": "[Step 2 image URL - optional]"
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},
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{
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"@type": "HowToStep",
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"position": 3,
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"name": "[Step 3 title]",
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"text": "[Step 3 detailed instructions]",
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"url": "[Page URL]#step3",
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"image": "[Step 3 image URL - optional]"
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}
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]
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}
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```
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**Time format**: PT[X]H[Y]M where X = hours, Y = minutes. Example: PT1H30M = 1 hour 30 minutes.
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---
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## Article / BlogPosting / NewsArticle Schema
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For blog posts, articles, and news content.
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```json
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{
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"@context": "https://schema.org",
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"@type": "BlogPosting",
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"headline": "[Article title - max 110 characters for best display]",
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"description": "[Article summary or excerpt]",
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"image": [
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"[Featured image URL - 1200px wide recommended]",
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"[Alternative image URL - 4:3 ratio]",
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"[Alternative image URL - 16:9 ratio]"
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],
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"datePublished": "[ISO 8601 date: 2024-01-15T08:00:00+00:00]",
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"dateModified": "[ISO 8601 date - same as published if never modified]",
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"author": {
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"@type": "Person",
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"name": "[Author Full Name]",
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"url": "[Author profile URL]",
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"jobTitle": "[Author job title - optional]"
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},
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"publisher": {
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"@type": "Organization",
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"name": "[Publisher/Company Name]",
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"logo": {
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"@type": "ImageObject",
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"url": "[Publisher logo URL - max 600px wide, 60px high]",
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"width": "[width]",
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"height": "[height]"
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}
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},
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"mainEntityOfPage": {
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"@type": "WebPage",
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"@id": "[Canonical URL of this article]"
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},
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"articleBody": "[Full article text - optional but recommended]",
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"wordCount": "[word count - optional]"
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}
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```
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**Type variants**: Use `Article` for general articles, `BlogPosting` for blog posts, `NewsArticle` for news content, `TechArticle` for technical documentation.
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---
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## Product Schema
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For e-commerce product pages.
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```json
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{
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"@context": "https://schema.org",
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"@type": "Product",
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"name": "[Product Name]",
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"image": [
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"[Product image URL 1]",
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"[Product image URL 2]",
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"[Product image URL 3]"
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],
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"description": "[Product description]",
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"sku": "[SKU code]",
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"mpn": "[Manufacturer Part Number - optional]",
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"brand": {
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"@type": "Brand",
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"name": "[Brand Name]"
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},
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"offers": {
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"@type": "Offer",
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"url": "[Product page URL]",
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"priceCurrency": "USD",
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"price": "[Price as number: 29.99]",
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"priceValidUntil": "[Date price is valid until: 2024-12-31]",
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"availability": "https://schema.org/InStock",
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"seller": {
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"@type": "Organization",
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"name": "[Seller/Store Name]"
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},
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"shippingDetails": {
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"@type": "OfferShippingDetails",
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"shippingRate": {
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"@type": "MonetaryAmount",
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"value": "[shipping cost]",
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"currency": "USD"
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},
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"shippingDestination": {
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"@type": "DefinedRegion",
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"addressCountry": "US"
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}
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}
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},
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"aggregateRating": {
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"@type": "AggregateRating",
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"ratingValue": "[4.5]",
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"reviewCount": "[89]",
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"bestRating": "5",
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"worstRating": "1"
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},
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"review": [
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{
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"@type": "Review",
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"reviewRating": {
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"@type": "Rating",
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"ratingValue": "[5]",
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"bestRating": "5"
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},
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"author": {
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"@type": "Person",
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"name": "[Reviewer Name]"
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},
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"reviewBody": "[Review text]",
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"datePublished": "[Review date: 2024-01-15]"
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}
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]
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}
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```
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**Availability options**: `InStock`, `OutOfStock`, `PreOrder`, `Discontinued`, `LimitedAvailability`, `OnlineOnly`, `InStoreOnly`, `SoldOut`
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---
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## LocalBusiness Schema
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For local business pages with physical locations.
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```json
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{
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"@context": "https://schema.org",
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"@type": "LocalBusiness",
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"name": "[Business Name]",
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"image": "[Business image or logo URL]",
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"@id": "[Business page URL]",
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"url": "[Website URL]",
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"telephone": "[Phone number: +1-555-555-5555]",
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"priceRange": "[$$$ or price range like $10-$50]",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "[Street address]",
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"addressLocality": "[City]",
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"addressRegion": "[State/Province]",
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"postalCode": "[ZIP/Postal code]",
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"addressCountry": "US"
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},
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"geo": {
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"@type": "GeoCoordinates",
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"latitude": "[latitude as number: 40.7128]",
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"longitude": "[longitude as number: -74.0060]"
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},
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"openingHoursSpecification": [
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{
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"@type": "OpeningHoursSpecification",
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"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
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"opens": "09:00",
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"closes": "17:00"
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},
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{
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"@type": "OpeningHoursSpecification",
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"dayOfWeek": "Saturday",
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"opens": "10:00",
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"closes": "15:00"
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}
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],
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"aggregateRating": {
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"@type": "AggregateRating",
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"ratingValue": "[4.5]",
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"reviewCount": "[123]"
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},
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"servesCuisine": "[Cuisine type - for restaurants only]"
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}
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```
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**Type variants**: Use more specific types when applicable: `Restaurant`, `Store`, `AutoRepair`, `HealthAndBeautyBusiness`, `LegalService`, etc.
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---
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## Organization Schema
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For brand/company homepage.
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```json
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{
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"@context": "https://schema.org",
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"@type": "Organization",
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"name": "[Organization Name]",
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"url": "[Website URL]",
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"logo": "[Logo URL - recommended 112x112px or larger]",
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"description": "[Company description]",
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"sameAs": [
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"[Facebook URL]",
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"[Twitter URL]",
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"[LinkedIn URL]",
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"[Instagram URL]",
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"[YouTube URL]"
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],
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"contactPoint": {
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"@type": "ContactPoint",
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"telephone": "[Phone number]",
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"contactType": "customer service",
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"email": "[Email address]",
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"availableLanguage": ["English", "Spanish"],
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"areaServed": "US"
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},
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"founder": {
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"@type": "Person",
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"name": "[Founder name - optional]"
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},
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"foundingDate": "[YYYY-MM-DD - optional]",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "[Street address]",
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"addressLocality": "[City]",
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"addressRegion": "[State]",
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"postalCode": "[ZIP]",
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"addressCountry": "US"
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}
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}
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```
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---
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## BreadcrumbList Schema
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For navigation breadcrumbs.
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```json
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{
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"@context": "https://schema.org",
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"@type": "BreadcrumbList",
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"itemListElement": [
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{
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"@type": "ListItem",
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"position": 1,
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"name": "Home",
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"item": "[Homepage URL]"
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},
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{
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"@type": "ListItem",
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"position": 2,
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"name": "[Category Name]",
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"item": "[Category URL]"
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},
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{
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"@type": "ListItem",
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"position": 3,
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"name": "[Subcategory Name]",
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"item": "[Subcategory URL]"
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},
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{
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"@type": "ListItem",
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"position": 4,
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"name": "[Current Page Name]",
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"item": "[Current Page URL]"
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}
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]
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}
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```
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**Important**: Position numbers must be sequential starting from 1. Last item should be the current page.
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---
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## VideoObject Schema
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For video content.
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```json
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{
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"@context": "https://schema.org",
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"@type": "VideoObject",
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"name": "[Video title]",
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"description": "[Video description]",
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"thumbnailUrl": "[Video thumbnail URL - minimum 160x90px]",
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"uploadDate": "[ISO 8601 date: 2024-01-15T08:00:00+00:00]",
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"duration": "PT[X]M[Y]S",
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"contentUrl": "[Video file URL]",
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"embedUrl": "[Video embed URL]",
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"interactionStatistic": {
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"@type": "InteractionCounter",
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"interactionType": { "@type": "WatchAction" },
|
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"userInteractionCount": "[view count]"
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}
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}
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```
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|
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**Duration format**: PT[X]M[Y]S where X = minutes, Y = seconds. Example: PT5M30S = 5 minutes 30 seconds.
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|
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---
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|
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## Event Schema
|
||||
|
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For events, conferences, concerts, etc.
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|
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```json
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{
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"@context": "https://schema.org",
|
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"@type": "Event",
|
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"name": "[Event Name]",
|
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"description": "[Event description]",
|
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"image": "[Event image URL]",
|
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"startDate": "[ISO 8601 date: 2024-06-15T19:00:00-05:00]",
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"endDate": "[ISO 8601 date: 2024-06-15T22:00:00-05:00]",
|
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"eventStatus": "https://schema.org/EventScheduled",
|
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"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
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"location": {
|
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"@type": "Place",
|
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"name": "[Venue Name]",
|
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"address": {
|
||||
"@type": "PostalAddress",
|
||||
"streetAddress": "[Street address]",
|
||||
"addressLocality": "[City]",
|
||||
"addressRegion": "[State]",
|
||||
"postalCode": "[ZIP]",
|
||||
"addressCountry": "US"
|
||||
}
|
||||
},
|
||||
"offers": {
|
||||
"@type": "Offer",
|
||||
"url": "[Ticket purchase URL]",
|
||||
"price": "[ticket price]",
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"priceCurrency": "USD",
|
||||
"availability": "https://schema.org/InStock",
|
||||
"validFrom": "[Sale start date]"
|
||||
},
|
||||
"organizer": {
|
||||
"@type": "Organization",
|
||||
"name": "[Organizer name]",
|
||||
"url": "[Organizer website]"
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
**Event status options**: `EventScheduled`, `EventCancelled`, `EventPostponed`, `EventRescheduled`, `EventMovedOnline`
|
||||
|
||||
**Attendance mode**: `OfflineEventAttendanceMode`, `OnlineEventAttendanceMode`, `MixedEventAttendanceMode`
|
||||
|
||||
---
|
||||
|
||||
## Course Schema
|
||||
|
||||
For online courses and educational content.
|
||||
|
||||
```json
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "Course",
|
||||
"name": "[Course Name]",
|
||||
"description": "[Course description]",
|
||||
"provider": {
|
||||
"@type": "Organization",
|
||||
"name": "[Provider name]",
|
||||
"sameAs": "[Provider URL]"
|
||||
},
|
||||
"offers": {
|
||||
"@type": "Offer",
|
||||
"category": "Paid",
|
||||
"price": "[price]",
|
||||
"priceCurrency": "USD"
|
||||
},
|
||||
"hasCourseInstance": {
|
||||
"@type": "CourseInstance",
|
||||
"courseMode": "online",
|
||||
"courseWorkload": "PT[X]H",
|
||||
"instructor": {
|
||||
"@type": "Person",
|
||||
"name": "[Instructor name]"
|
||||
}
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Recipe Schema
|
||||
|
||||
For cooking recipes.
|
||||
|
||||
```json
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "Recipe",
|
||||
"name": "[Recipe name]",
|
||||
"image": "[Recipe image URL]",
|
||||
"author": {
|
||||
"@type": "Person",
|
||||
"name": "[Author name]"
|
||||
},
|
||||
"datePublished": "[ISO 8601 date]",
|
||||
"description": "[Recipe description]",
|
||||
"prepTime": "PT[X]M",
|
||||
"cookTime": "PT[X]M",
|
||||
"totalTime": "PT[X]M",
|
||||
"recipeYield": "[Servings: e.g., '4 servings']",
|
||||
"recipeCategory": "[Category: e.g., 'Dinner']",
|
||||
"recipeCuisine": "[Cuisine: e.g., 'Italian']",
|
||||
"keywords": "[comma, separated, keywords]",
|
||||
"nutrition": {
|
||||
"@type": "NutritionInformation",
|
||||
"calories": "[calories per serving]"
|
||||
},
|
||||
"recipeIngredient": [
|
||||
"[Ingredient 1 with quantity]",
|
||||
"[Ingredient 2 with quantity]",
|
||||
"[Ingredient 3 with quantity]"
|
||||
],
|
||||
"recipeInstructions": [
|
||||
{
|
||||
"@type": "HowToStep",
|
||||
"text": "[Step 1 instructions]"
|
||||
},
|
||||
{
|
||||
"@type": "HowToStep",
|
||||
"text": "[Step 2 instructions]"
|
||||
}
|
||||
],
|
||||
"aggregateRating": {
|
||||
"@type": "AggregateRating",
|
||||
"ratingValue": "[4.5]",
|
||||
"reviewCount": "[number of reviews]"
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## SoftwareApplication Schema
|
||||
|
||||
For software, apps, and tools.
|
||||
|
||||
```json
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "SoftwareApplication",
|
||||
"name": "[Software name]",
|
||||
"operatingSystem": "[Windows, macOS, iOS, Android, Web]",
|
||||
"applicationCategory": "BusinessApplication",
|
||||
"offers": {
|
||||
"@type": "Offer",
|
||||
"price": "[price or 0 for free]",
|
||||
"priceCurrency": "USD"
|
||||
},
|
||||
"aggregateRating": {
|
||||
"@type": "AggregateRating",
|
||||
"ratingValue": "[4.5]",
|
||||
"reviewCount": "[number of reviews]"
|
||||
},
|
||||
"screenshot": "[Screenshot URL - optional]",
|
||||
"softwareVersion": "[version number]",
|
||||
"fileSize": "[file size with units: e.g., '50MB']",
|
||||
"datePublished": "[Release date]",
|
||||
"downloadUrl": "[Download URL - optional]"
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Multiple Schema Types (Combined Array)
|
||||
|
||||
To include multiple schema types on one page, wrap them in an array:
|
||||
|
||||
```html
|
||||
<script type="application/ld+json">
|
||||
[
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "Article",
|
||||
"headline": "[Article title]",
|
||||
"author": {
|
||||
"@type": "Person",
|
||||
"name": "[Author]"
|
||||
}
|
||||
},
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "FAQPage",
|
||||
"mainEntity": [
|
||||
{
|
||||
"@type": "Question",
|
||||
"name": "[Question]",
|
||||
"acceptedAnswer": {
|
||||
"@type": "Answer",
|
||||
"text": "[Answer]"
|
||||
}
|
||||
}
|
||||
]
|
||||
},
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "BreadcrumbList",
|
||||
"itemListElement": [
|
||||
{
|
||||
"@type": "ListItem",
|
||||
"position": 1,
|
||||
"name": "Home",
|
||||
"item": "[URL]"
|
||||
}
|
||||
]
|
||||
}
|
||||
]
|
||||
</script>
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Implementation Notes
|
||||
|
||||
- Always validate schema at https://validator.schema.org/ and https://search.google.com/test/rich-results
|
||||
- Remove bracketed placeholders and replace with actual content
|
||||
- Use absolute URLs, not relative paths
|
||||
- Dates must be in ISO 8601 format
|
||||
- Schema must match visible page content (Google policy requirement)
|
||||
- No trailing commas in JSON (invalid syntax)
|
||||
Loading…
Add table
Add a link
Reference in a new issue