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feat: enhance SurfSense with new skills, blog section, and improve SEO metadata
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- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`. - Introduced `fuzzy-search` dependency in package.json for improved search functionality. - Updated pnpm-lock.yaml to include the new `fuzzy-search` package. - Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility. - Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.
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# SEO/GEO KPI Definitions
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Complete glossary of SEO and GEO key performance indicators with calculation formulas, data sources, benchmark ranges by industry, and interpretation guidance.
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---
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## 1. Organic Search KPIs
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### Organic Sessions
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Number of visits to your site originating from organic (unpaid) search engine results |
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| **Formula** | Count of sessions where medium = "organic" |
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| **Data Source** | ~~analytics (Google Analytics, Adobe Analytics, or equivalent) |
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| **Good Range** | Growing month-over-month; 3-10% MoM growth is healthy |
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| **Warning** | Decline >10% MoM without known seasonal cause |
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| **Segmentation** | Always separate brand vs. non-brand organic sessions |
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**Interpretation:**
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- Growing organic sessions with stable conversion rate = SEO strategy is working.
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- Growing sessions but declining conversions = traffic quality issue; check keyword targeting.
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- Flat sessions despite new content = content not ranking or cannibalizing existing pages.
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---
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### Organic Click-Through Rate (CTR)
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of search impressions that result in a click to your site |
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| **Formula** | (Organic Clicks / Organic Impressions) x 100 |
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| **Data Source** | ~~search console |
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| **Good Range** | >3% overall; varies significantly by position and query type |
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| **Warning** | <1.5% overall or declining trend |
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| **Segmentation** | By query type (brand vs. non-brand), by page, by position range |
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**Benchmarks by Position:**
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| Position | Expected CTR Range |
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|----------|-------------------|
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| #1 | 25-35% |
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| #2 | 12-18% |
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| #3 | 8-13% |
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| #4-5 | 4-8% |
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| #6-10 | 2-5% |
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| #11-20 | 0.5-2% |
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**Interpretation:**
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- High impressions but low CTR = title tags and meta descriptions need optimization.
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- CTR declining for stable positions = SERP features (AI Overview, PAA) stealing clicks.
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- CTR higher than position benchmarks = strong brand recognition or compelling snippets.
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---
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### Average Position
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Mean ranking position across all tracked keywords or queries |
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| **Formula** | Sum of all positions / count of keywords |
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| **Data Source** | ~~search console (query-level), ~~SEO tool (keyword-level) |
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| **Good Range** | <20 for tracked keywords; improving trend |
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| **Warning** | >30 or rising (worsening) trend |
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| **Segmentation** | By keyword group, by page, by intent type |
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**Interpretation:**
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- Average position is a directional indicator, not an absolute measure. A few very low-ranking keywords can drag the average down significantly.
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- Always pair with keyword distribution (how many keywords in top 10, top 20, etc.) for a complete picture.
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---
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### Keyword Visibility Score
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Weighted score combining keyword positions and search volumes into a single index |
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| **Formula** | Sum of (estimated CTR at position x monthly search volume) for each keyword |
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| **Data Source** | ~~SEO tool |
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| **Good Range** | Growing over time; absolute value depends on niche |
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| **Warning** | Declining trend for 3+ consecutive weeks |
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| **Segmentation** | By topic cluster, by competitor |
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**Interpretation:**
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- Visibility score accounts for both ranking position and keyword importance (volume).
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- A single high-volume keyword moving from #1 to #5 can cause a larger visibility drop than 20 low-volume keywords dropping off page 1.
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---
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### Pages Indexed
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Number of your pages included in Google's search index |
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| **Formula** | Count of valid indexed pages in Index Coverage report |
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| **Data Source** | ~~search console (Index Coverage / Pages report) |
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| **Good Range** | Indexed count close to total intended indexable pages; growing with new content |
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| **Warning** | Indexed count dropping without intentional removal; large gap between submitted and indexed |
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| **Segmentation** | By sitemap, by content type, by subdirectory |
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**Interpretation:**
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- Indexed < submitted = quality or technical issues preventing indexing.
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- Sudden drop in indexed pages = possible noindex tag, robots.txt change, or manual action.
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- Indexed > intended = duplicate content, parameter URLs, or faceted navigation issues.
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---
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### Organic Conversion Rate
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of organic sessions that complete a defined conversion goal |
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| **Formula** | (Organic Conversions / Organic Sessions) x 100 |
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| **Data Source** | ~~analytics |
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| **Good Range** | >2% for lead generation; >1% for e-commerce (varies by industry) |
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| **Warning** | <0.5% or declining while traffic grows |
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| **Segmentation** | By landing page, by keyword intent, by device |
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**Industry Benchmarks:**
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| Industry | Typical Organic CVR |
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|----------|-------------------|
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| SaaS / Software | 2-5% |
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| E-commerce | 1-3% |
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| Finance | 3-6% |
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| Healthcare | 2-4% |
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| B2B Services | 2-5% |
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| Media / Publishing | 0.5-2% (ad-supported) |
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| Education | 2-5% |
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---
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### Non-Brand Organic Traffic Share
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of organic traffic coming from non-branded search queries |
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| **Formula** | (Organic sessions - brand query sessions) / Organic sessions x 100 |
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| **Data Source** | ~~search console + ~~analytics |
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| **Good Range** | >50% of total organic; growing |
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| **Warning** | <30% (over-reliance on brand awareness, not SEO) |
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| **Segmentation** | Trend over time |
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**Interpretation:**
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- High non-brand share = SEO is driving new audience discovery.
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- Low non-brand share = organic traffic is mostly people who already know your brand; SEO is underperforming for acquisition.
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---
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## 2. GEO / AI Visibility KPIs
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### AI Citation Rate
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of monitored queries where your content is cited in AI-generated answers |
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| **Formula** | (Queries where you are cited / Total monitored queries with AI answers) x 100 |
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| **Data Source** | ~~AI monitor |
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| **Good Range** | >20% of monitored queries |
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| **Warning** | <5% or declining trend |
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| **Segmentation** | By topic cluster, by content type |
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---
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### AI Citation Position
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Your average position among cited sources in AI-generated responses |
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| **Formula** | Sum of citation positions / count of citations |
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| **Data Source** | ~~AI monitor |
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| **Good Range** | Top 3 sources on average |
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| **Warning** | Not cited or consistently cited in position 5+ |
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| **Segmentation** | By query, by topic |
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---
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### AI Answer Coverage
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of your target topics that appear in AI-generated answers |
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| **Formula** | (Topics with AI answers / Total target topics) x 100 |
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| **Data Source** | ~~AI monitor |
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| **Good Range** | Growing over time as AI answers expand |
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| **Warning** | Declining coverage may indicate content quality issues |
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| **Segmentation** | By topic cluster |
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---
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### Brand Mention in AI Responses
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Number of times your brand is mentioned in AI-generated responses across monitored queries |
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| **Formula** | Count of AI responses containing your brand name |
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| **Data Source** | ~~AI monitor |
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| **Good Range** | Growing; present in responses for your key topics |
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| **Warning** | Zero mentions for topics where you are an authority |
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| **Segmentation** | By query category |
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---
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## 3. Domain Authority KPIs
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### Domain Rating / Domain Authority
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Proprietary metric estimating the overall strength of a domain's backlink profile (0-100 scale) |
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| **Formula** | Varies by tool (logarithmic scale based on backlink quantity and quality) |
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| **Data Source** | ~~SEO tool (Ahrefs DR, Moz DA, or equivalent) |
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| **Good Range** | Growing; competitive with top-ranking sites in your niche |
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| **Warning** | Declining or significantly below competitors |
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| **Segmentation** | Compare against competitors |
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**Benchmarks by Site Stage:**
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| Site Stage | Typical DR/DA |
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|-----------|--------------|
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| Brand new (0-6 months) | 0-15 |
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| Early growth (6-18 months) | 15-30 |
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| Established (18-36 months) | 25-50 |
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| Mature (3+ years) | 40-70+ |
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| Industry leader | 70-90+ |
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---
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### Referring Domains
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Count of unique domains that link to your site |
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| **Formula** | Count of distinct root domains with at least one dofollow or nofollow link |
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| **Data Source** | ~~link database |
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| **Good Range** | Growing MoM; higher than primary competitors |
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| **Warning** | Net loss of referring domains for 2+ consecutive months |
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| **Segmentation** | By authority tier (DR 0-20, 20-40, 40-60, 60+) |
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---
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### Backlink Growth Rate
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Net new backlinks acquired per month |
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| **Formula** | New backlinks gained - backlinks lost in the period |
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| **Data Source** | ~~link database |
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| **Good Range** | Positive and steady; proportional to content output |
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| **Warning** | Negative for 2+ months; sudden spikes (may indicate spam) |
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| **Segmentation** | By link quality tier |
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---
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### Toxic Link Ratio
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of your backlinks classified as toxic or spammy |
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| **Formula** | (Toxic backlinks / Total backlinks) x 100 |
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| **Data Source** | ~~link database (toxic score/spam score) |
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| **Good Range** | <5% |
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| **Warning** | 5-10% (monitor and clean up) |
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| **Critical** | >10% (immediate disavow action needed) |
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| **Segmentation** | By toxic type (PBN, spam, irrelevant) |
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---
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## 4. Technical SEO KPIs
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### Core Web Vitals
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| Metric | Definition | Good | Needs Improvement | Poor |
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|--------|-----------|------|-------------------|------|
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| **LCP** (Largest Contentful Paint) | Time to render largest content element | <=2.5s | 2.5-4.0s | >4.0s |
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| **CLS** (Cumulative Layout Shift) | Visual stability during page load | <=0.1 | 0.1-0.25 | >0.25 |
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| **INP** (Interaction to Next Paint) | Responsiveness to user interactions | <=200ms | 200-500ms | >500ms |
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**Data Source:** ~~search console (Core Web Vitals report), Chrome UX Report, PageSpeed Insights
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---
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### Crawl Budget Utilization
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | How efficiently search engine crawlers are spending their crawl budget on your site |
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| **Formula** | (Useful pages crawled / Total pages crawled) x 100 |
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| **Data Source** | ~~search console (Crawl Stats), server logs |
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| **Good Range** | >80% of crawled pages are indexable, valuable pages |
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| **Warning** | High crawl of non-indexable or low-value pages |
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| **Segmentation** | By content type, by HTTP status code |
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---
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### Index Coverage Rate
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of submitted pages that are successfully indexed |
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| **Formula** | (Indexed pages / Submitted pages) x 100 |
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| **Data Source** | ~~search console |
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| **Good Range** | >90% for sites with curated sitemaps |
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| **Warning** | <80% or declining |
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| **Segmentation** | By sitemap, by exclusion reason |
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---
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## 5. Content Performance KPIs
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### Content Efficiency Score
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Ratio of content investment to organic traffic generated |
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| **Formula** | Organic sessions per content piece / cost per content piece |
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| **Data Source** | ~~analytics + internal cost tracking |
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| **Good Range** | Improving over time; varies by content type |
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| **Warning** | Declining efficiency despite continued investment |
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| **Segmentation** | By content type, by topic, by author |
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---
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### Content Decay Rate
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of existing content losing organic traffic over a defined period |
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| **Formula** | (Pages with >20% traffic decline over 6 months / Total pages with traffic) x 100 |
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| **Data Source** | ~~analytics |
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| **Good Range** | <20% of pages decaying per 6-month period |
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| **Warning** | >30% of pages decaying |
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| **Segmentation** | By content age, by topic, by content type |
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---
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### Organic Revenue Per Session
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Average revenue generated per organic search session |
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| **Formula** | Total organic revenue / Total organic sessions |
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| **Data Source** | ~~analytics (e-commerce tracking or goal values) |
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| **Good Range** | Stable or growing; varies hugely by industry |
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| **Warning** | Declining while traffic grows (traffic quality deteriorating) |
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| **Segmentation** | By landing page, by keyword intent, by device |
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---
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## 6. Competitive KPIs
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### Share of Voice (SOV)
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Your visibility as a percentage of total visibility across tracked keywords |
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| **Formula** | (Your visibility score / Sum of all tracked competitors' visibility scores) x 100 |
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| **Data Source** | ~~SEO tool |
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| **Good Range** | Growing; leading in your core topic areas |
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| **Warning** | Declining for 3+ consecutive months |
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| **Segmentation** | By topic cluster, by competitor |
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---
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### Competitive Keyword Overlap
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Percentage of your tracked keywords where a specific competitor also ranks in the top 20 |
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| **Formula** | (Keywords where both rank in top 20 / Your total tracked keywords) x 100 |
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| **Data Source** | ~~SEO tool |
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| **Good Range** | Context-dependent; high overlap for direct competitors is expected |
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| **Warning** | New competitor appearing with high overlap indicates emerging threat |
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| **Segmentation** | By competitor, by keyword group |
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---
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## 7. ROI and Business Impact KPIs
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### SEO ROI
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Return on investment from SEO activities |
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| **Formula** | ((Organic Revenue - SEO Investment) / SEO Investment) x 100 |
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| **Data Source** | ~~analytics + internal cost tracking |
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| **Good Range** | >200% annually (SEO compounds over time) |
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| **Warning** | <100% after 12+ months of investment |
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| **Segmentation** | By content type, by campaign |
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**Note:** SEO ROI should be measured over 12+ month horizons. Short-term ROI calculations are misleading because SEO benefits compound over time.
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---
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### Organic Traffic Value
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| Attribute | Detail |
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|-----------|--------|
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| **Definition** | Estimated cost to acquire equivalent traffic through paid search |
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| **Formula** | Sum of (monthly organic clicks per keyword x CPC for that keyword) |
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| **Data Source** | ~~SEO tool (traffic value calculation) |
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| **Good Range** | Growing; significantly higher than SEO investment |
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| **Warning** | Declining traffic value despite stable traffic (keywords losing CPC value) |
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| **Segmentation** | By keyword group, by page |
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**Interpretation:**
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- Organic traffic value represents how much you would need to spend on PPC to get the same traffic.
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- Useful for communicating SEO value to stakeholders who understand paid media budgets.
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- A site with $50K/month organic traffic value that spends $10K/month on SEO is getting a 5:1 return.
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---
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## SEO/GEO Metric Definitions and Benchmarks
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### Organic Search Metrics
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|
||||
| Metric | Definition | Good Range | Warning | Source |
|
||||
|--------|-----------|-----------|---------|--------|
|
||||
| Organic sessions | Visits from organic search | Growing MoM | >10% decline | ~~analytics |
|
||||
| Keyword visibility | % of target keywords in top 100 | >60% | <40% | ~~SEO tool |
|
||||
| Average position | Mean position across tracked keywords | <20 | >30 | ~~search console |
|
||||
| Organic CTR | Clicks / impressions from search | >3% | <1.5% | ~~search console |
|
||||
| Pages indexed | Pages in Google index | Growing | Dropping | ~~search console |
|
||||
| Organic conversion rate | Conversions / organic sessions | >2% | <0.5% | ~~analytics |
|
||||
| Non-brand organic traffic | Organic traffic minus brand searches | >50% of total organic | <30% | ~~analytics |
|
||||
|
||||
### GEO/AI Visibility Metrics
|
||||
|
||||
| Metric | Definition | Good Range | Warning | Source |
|
||||
|--------|-----------|-----------|---------|--------|
|
||||
| AI citation rate | % of monitored queries citing your content | >20% | <5% | ~~AI monitor |
|
||||
| AI citation position | Average position in AI response citations | Top 3 sources | Not cited | ~~AI monitor |
|
||||
| AI answer coverage | % of your topics appearing in AI answers | Growing | Declining | ~~AI monitor |
|
||||
| Brand mention in AI | Times your brand is mentioned in AI responses | Growing | Zero | ~~AI monitor |
|
||||
|
||||
### Domain Authority Metrics
|
||||
|
||||
| Metric | Definition | Good Range | Warning | Source |
|
||||
|--------|-----------|-----------|---------|--------|
|
||||
| Domain Rating/Authority | Overall domain strength | Growing | Declining | ~~SEO tool |
|
||||
| Referring domains | Unique domains linking to you | Growing MoM | Loss >10% MoM | ~~link database |
|
||||
| Backlink growth rate | Net new backlinks per month | Positive | Negative trend | ~~link database |
|
||||
| Toxic link ratio | Toxic links / total links | <5% | >10% | ~~link database |
|
||||
|
||||
## Reporting Templates by Audience
|
||||
|
||||
### Executive Report (C-Suite / Leadership)
|
||||
|
||||
**Focus:** Business outcomes, ROI, competitive position
|
||||
**Length:** 1 page + appendix
|
||||
**Frequency:** Monthly or Quarterly
|
||||
|
||||
| Section | Content |
|
||||
|---------|---------|
|
||||
| Traffic & Revenue | Organic traffic trend + attributed revenue |
|
||||
| Competitive Position | Visibility share vs. top 3 competitors |
|
||||
| AI Visibility | AI citation trend and coverage |
|
||||
| Key Wins | Top 3 achievements with business impact |
|
||||
| Risks | Top 3 concerns with proposed mitigation |
|
||||
| Investment Ask | Resources needed for next period |
|
||||
|
||||
### Marketing Team Report
|
||||
|
||||
**Focus:** Channel performance, content effectiveness, technical health
|
||||
**Length:** 2-3 pages
|
||||
**Frequency:** Monthly
|
||||
|
||||
| Section | Content |
|
||||
|---------|---------|
|
||||
| Keyword Performance | Rankings gained/lost, new keywords discovered |
|
||||
| Content Performance | Top pages by traffic, engagement, conversions |
|
||||
| Technical Health | Crawl errors, speed scores, indexation |
|
||||
| Backlink Profile | New links, lost links, quality assessment |
|
||||
| GEO Performance | AI citation changes, new citations |
|
||||
| Action Items | P0-P3 prioritized task list |
|
||||
|
||||
### Technical SEO Report
|
||||
|
||||
**Focus:** Crawlability, indexation, speed, errors
|
||||
**Length:** Detailed
|
||||
**Frequency:** Weekly or Bi-weekly
|
||||
|
||||
| Section | Content |
|
||||
|---------|---------|
|
||||
| Crawl Stats | Pages crawled, errors, crawl budget usage |
|
||||
| Index Coverage | Indexed/excluded/errored pages |
|
||||
| Core Web Vitals | LCP, CLS, INP trends |
|
||||
| Error Log | New 4xx/5xx errors with resolution status |
|
||||
| Schema Validation | New warnings, rich result eligibility |
|
||||
| Technical Debt | Outstanding issues by priority |
|
||||
|
||||
## Trend Analysis Framework
|
||||
|
||||
### Period-Over-Period Analysis
|
||||
|
||||
| Comparison | Best For | Limitation |
|
||||
|-----------|---------|-----------|
|
||||
| Week over week (WoW) | Detecting sudden changes | Noisy, affected by day-of-week patterns |
|
||||
| Month over month (MoM) | Identifying trends | Seasonal bias |
|
||||
| Year over year (YoY) | Accounting for seasonality | Does not reflect recent trajectory |
|
||||
| Rolling 30-day average | Smoothing noise | Lags behind real changes |
|
||||
|
||||
### Trend Interpretation Guidelines
|
||||
|
||||
| Pattern | Likely Cause | Recommended Action |
|
||||
|---------|-------------|-------------------|
|
||||
| Steady growth | Strategy is working | Continue, optimize high performers |
|
||||
| Sudden spike then drop | Viral content or algorithm volatility | Investigate cause, build on if repeatable |
|
||||
| Gradual decline | Content decay, competition, technical debt | Comprehensive audit needed |
|
||||
| Flat line | Plateau — existing strategy maxed out | New content areas, new link strategies |
|
||||
| Seasonal pattern | Industry/demand cycles | Plan content calendar around peaks |
|
||||
|
||||
## SEO Attribution Guidance
|
||||
|
||||
### Attribution Challenges in SEO
|
||||
|
||||
| Challenge | Impact | Mitigation |
|
||||
|----------|--------|-----------|
|
||||
| Long conversion paths | SEO rarely gets last-touch credit | Use assisted conversions report |
|
||||
| Brand vs. non-brand | Brand searches inflate organic metrics | Always separate brand/non-brand |
|
||||
| Cross-device journeys | Mobile search to desktop conversion | Enable cross-device tracking |
|
||||
| SEO + paid overlap | Cannibalization or lift? | Test turning off paid for branded terms |
|
||||
| Content assists sales | Hard to attribute | Track content touches in CRM |
|
||||
|
||||
|
|
@ -0,0 +1,417 @@
|
|||
# Performance Report Output Templates
|
||||
|
||||
Detailed output templates for each step of the performance reporting workflow. Use these templates when generating reports for stakeholders.
|
||||
|
||||
---
|
||||
|
||||
## 1. Report Configuration Template
|
||||
|
||||
```markdown
|
||||
## Report Configuration
|
||||
|
||||
**Domain**: [domain]
|
||||
**Report Period**: [start date] to [end date]
|
||||
**Comparison Period**: [previous period for comparison]
|
||||
**Report Type**: [Monthly/Quarterly/Annual/Custom]
|
||||
**Audience**: [Executive/Technical/Client]
|
||||
**Focus Areas**: [Rankings/Traffic/Content/Backlinks/GEO]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 2. Executive Summary Template
|
||||
|
||||
```markdown
|
||||
# SEO Performance Report
|
||||
|
||||
**Domain**: [domain]
|
||||
**Period**: [date range]
|
||||
**Prepared**: [date]
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
||||
### Overall Performance: [Excellent/Good/Needs Attention/Critical]
|
||||
|
||||
**Key Highlights**:
|
||||
|
||||
Wins:
|
||||
- [Win 1 - e.g., "Organic traffic increased 25%"]
|
||||
- [Win 2 - e.g., "3 new #1 rankings achieved"]
|
||||
- [Win 3 - e.g., "Conversion rate improved 15%"]
|
||||
|
||||
Watch Areas:
|
||||
- [Area 1 - e.g., "Mobile rankings declining slightly"]
|
||||
- [Area 2 - e.g., "Competitor gaining ground on key terms"]
|
||||
|
||||
Action Required:
|
||||
- [Issue 1 - e.g., "Technical SEO audit needed"]
|
||||
|
||||
### Key Metrics at a Glance
|
||||
|
||||
| Metric | This Period | Last Period | Change | Target | Status |
|
||||
|--------|-------------|-------------|--------|--------|--------|
|
||||
| Organic Traffic | [X] | [Y] | [+/-Z%] | [T] | [status] |
|
||||
| Keyword Rankings (Top 10) | [X] | [Y] | [+/-Z] | [T] | [status] |
|
||||
| Organic Conversions | [X] | [Y] | [+/-Z%] | [T] | [status] |
|
||||
| Domain Authority | [X] | [Y] | [+/-Z] | [T] | [status] |
|
||||
| AI Citations | [X] | [Y] | [+/-Z%] | [T] | [status] |
|
||||
|
||||
### SEO ROI
|
||||
|
||||
**Investment**: $[X] (content, tools, effort)
|
||||
**Organic Revenue**: $[Y]
|
||||
**ROI**: [Z]%
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 3. Organic Traffic Analysis Template
|
||||
|
||||
```markdown
|
||||
## Organic Traffic Analysis
|
||||
|
||||
### Traffic Overview
|
||||
|
||||
| Metric | This Period | vs Last Period | vs Last Year |
|
||||
|--------|-------------|----------------|--------------|
|
||||
| Sessions | [X] | [+/-Y%] | [+/-Z%] |
|
||||
| Users | [X] | [+/-Y%] | [+/-Z%] |
|
||||
| Pageviews | [X] | [+/-Y%] | [+/-Z%] |
|
||||
| Avg. Session Duration | [X] | [+/-Y%] | [+/-Z%] |
|
||||
| Bounce Rate | [X]% | [+/-Y%] | [+/-Z%] |
|
||||
| Pages per Session | [X] | [+/-Y] | [+/-Z] |
|
||||
|
||||
### Traffic Trend
|
||||
|
||||
```
|
||||
[Month 1] ████████████████████ [X]
|
||||
[Month 2] █████████████████████ [Y]
|
||||
[Month 3] ███████████████████████ [Z]
|
||||
[Current] ████████████████████████ [W]
|
||||
```
|
||||
|
||||
### Traffic by Source
|
||||
|
||||
| Channel | Sessions | % of Total | Change |
|
||||
|---------|----------|------------|--------|
|
||||
| Organic Search | [X] | [Y]% | [+/-Z%] |
|
||||
| Direct | [X] | [Y]% | [+/-Z%] |
|
||||
| Referral | [X] | [Y]% | [+/-Z%] |
|
||||
| Social | [X] | [Y]% | [+/-Z%] |
|
||||
|
||||
### Top Performing Pages
|
||||
|
||||
| Page | Sessions | Change | Conversions |
|
||||
|------|----------|--------|-------------|
|
||||
| [Page 1] | [X] | [+/-Y%] | [Z] |
|
||||
| [Page 2] | [X] | [+/-Y%] | [Z] |
|
||||
| [Page 3] | [X] | [+/-Y%] | [Z] |
|
||||
|
||||
### Traffic by Device
|
||||
|
||||
| Device | Sessions | Change | Conv. Rate |
|
||||
|--------|----------|--------|------------|
|
||||
| Desktop | [X] ([Y]%) | [+/-Z%] | [%] |
|
||||
| Mobile | [X] ([Y]%) | [+/-Z%] | [%] |
|
||||
| Tablet | [X] ([Y]%) | [+/-Z%] | [%] |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 4. Keyword Ranking Performance Template
|
||||
|
||||
```markdown
|
||||
## Keyword Ranking Performance
|
||||
|
||||
### Rankings Overview
|
||||
|
||||
| Position Range | Keywords | Change | Traffic Impact |
|
||||
|----------------|----------|--------|----------------|
|
||||
| Position 1 | [X] | [+/-Y] | [Z] sessions |
|
||||
| Position 2-3 | [X] | [+/-Y] | [Z] sessions |
|
||||
| Position 4-10 | [X] | [+/-Y] | [Z] sessions |
|
||||
| Position 11-20 | [X] | [+/-Y] | [Z] sessions |
|
||||
| Position 21-50 | [X] | [+/-Y] | [Z] sessions |
|
||||
|
||||
### Top Ranking Improvements
|
||||
|
||||
| Keyword | Previous | Current | Change | Traffic |
|
||||
|---------|----------|---------|--------|---------|
|
||||
| [kw 1] | [X] | [Y] | +[Z] | [sessions] |
|
||||
|
||||
### Rankings That Declined
|
||||
|
||||
| Keyword | Previous | Current | Change | Impact | Action |
|
||||
|---------|----------|---------|--------|--------|--------|
|
||||
| [kw 1] | [X] | [Y] | -[Z] | -[sessions] | [action] |
|
||||
|
||||
### SERP Feature Performance
|
||||
|
||||
| Feature | Won | Lost | Opportunities |
|
||||
|---------|-----|------|---------------|
|
||||
| Featured Snippets | [X] | [Y] | [Z] |
|
||||
| People Also Ask | [X] | [Y] | [Z] |
|
||||
| Local Pack | [X] | [Y] | [Z] |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 5. GEO/AI Visibility Template
|
||||
|
||||
```markdown
|
||||
## GEO (AI Visibility) Performance
|
||||
|
||||
### AI Citation Overview
|
||||
|
||||
| Metric | This Period | Last Period | Change |
|
||||
|--------|-------------|-------------|--------|
|
||||
| Keywords with AI Overview | [X]/[Y] | [X]/[Y] | [+/-Z] |
|
||||
| Your AI Citations | [X] | [Y] | [+/-Z%] |
|
||||
| Citation Rate | [X]% | [Y]% | [+/-Z%] |
|
||||
| Avg Citation Position | [X] | [Y] | [+/-Z] |
|
||||
|
||||
### AI Citation by Topic
|
||||
|
||||
| Topic Cluster | Opportunities | Citations | Rate |
|
||||
|---------------|---------------|-----------|------|
|
||||
| [Topic 1] | [X] | [Y] | [Z]% |
|
||||
|
||||
### GEO Wins This Period
|
||||
|
||||
| Query | Citation Status | Source Page | Impact |
|
||||
|-------|-----------------|-------------|--------|
|
||||
| [query 1] | New citation | [page] | High visibility |
|
||||
|
||||
### GEO Optimization Opportunities
|
||||
|
||||
| Query | AI Overview | You Cited? | Gap | Action |
|
||||
|-------|-------------|------------|-----|--------|
|
||||
| [query] | Yes | No | [gap] | [action] |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 6. Domain Authority (CITE Score) Template
|
||||
|
||||
```markdown
|
||||
## Domain Authority (CITE Score)
|
||||
|
||||
### CITE Score Summary
|
||||
|
||||
| Metric | This Period | Last Period | Change |
|
||||
|--------|-------------|-------------|--------|
|
||||
| CITE Score | [X]/100 | [Y]/100 | [+/-Z] |
|
||||
| C -- Citation | [X]/100 | [Y]/100 | [+/-Z] |
|
||||
| I -- Identity | [X]/100 | [Y]/100 | [+/-Z] |
|
||||
| T -- Trust | [X]/100 | [Y]/100 | [+/-Z] |
|
||||
| E -- Eminence | [X]/100 | [Y]/100 | [+/-Z] |
|
||||
|
||||
**Veto Status**: No triggers / [item] triggered
|
||||
|
||||
### Key Changes
|
||||
|
||||
- [Notable improvement or concern 1]
|
||||
- [Notable improvement or concern 2]
|
||||
|
||||
_For full 40-item evaluation, run `/seo:audit-domain`_
|
||||
```
|
||||
|
||||
**Note**: If no previous CITE audit exists, note this section as "Not yet evaluated -- run domain-authority-auditor for baseline" and skip.
|
||||
|
||||
---
|
||||
|
||||
## 7. Content Quality (CORE-EEAT Score) Template
|
||||
|
||||
```markdown
|
||||
## Content Quality (CORE-EEAT Score)
|
||||
|
||||
### Content Quality Summary
|
||||
|
||||
| Metric | Value |
|
||||
|--------|-------|
|
||||
| Pages Audited | [count] |
|
||||
| Average CORE-EEAT Score | [score]/100 ([rating]) |
|
||||
| Average GEO Score (CORE) | [score]/100 |
|
||||
| Average SEO Score (EEAT) | [score]/100 |
|
||||
| Veto Items Triggered | [count] ([item IDs]) |
|
||||
|
||||
### Dimension Averages Across Audited Pages
|
||||
|
||||
| Dimension | Average Score | Trend |
|
||||
|-----------|--------------|-------|
|
||||
| C -- Contextual Clarity | [score] | [up/down/stable] |
|
||||
| O -- Organization | [score] | [up/down/stable] |
|
||||
| R -- Referenceability | [score] | [up/down/stable] |
|
||||
| E -- Exclusivity | [score] | [up/down/stable] |
|
||||
| Exp -- Experience | [score] | [up/down/stable] |
|
||||
| Ept -- Expertise | [score] | [up/down/stable] |
|
||||
| A -- Authority | [score] | [up/down/stable] |
|
||||
| T -- Trust | [score] | [up/down/stable] |
|
||||
|
||||
### Key Content Quality Changes
|
||||
|
||||
- [Notable score changes since last report]
|
||||
- [Pages with significant quality improvements/declines]
|
||||
|
||||
_For full 80-item evaluation, run `/seo:audit-page` on individual pages._
|
||||
```
|
||||
|
||||
**Note**: If no content quality audit exists, note this section as "Content quality not yet evaluated -- run `/seo:audit-page` on key landing pages to establish baseline" and skip.
|
||||
|
||||
---
|
||||
|
||||
## 8. Backlink Performance Template
|
||||
|
||||
```markdown
|
||||
## Backlink Performance
|
||||
|
||||
### Link Profile Summary
|
||||
|
||||
| Metric | This Period | Last Period | Change |
|
||||
|--------|-------------|-------------|--------|
|
||||
| Total Backlinks | [X] | [Y] | [+/-Z] |
|
||||
| Referring Domains | [X] | [Y] | [+/-Z] |
|
||||
| Domain Authority | [X] | [Y] | [+/-Z] |
|
||||
| Avg. Link DA | [X] | [Y] | [+/-Z] |
|
||||
|
||||
### Link Acquisition
|
||||
|
||||
| Period | New Links | Lost Links | Net |
|
||||
|--------|-----------|------------|-----|
|
||||
| Week 1 | [X] | [Y] | [+/-Z] |
|
||||
| Week 2 | [X] | [Y] | [+/-Z] |
|
||||
| Week 3 | [X] | [Y] | [+/-Z] |
|
||||
| Week 4 | [X] | [Y] | [+/-Z] |
|
||||
| **Total** | **[X]** | **[Y]** | **[+/-Z]** |
|
||||
|
||||
### Notable New Links
|
||||
|
||||
| Source | DA | Type | Value |
|
||||
|--------|-----|------|-------|
|
||||
| [domain 1] | [DA] | [type] | High |
|
||||
|
||||
### Competitive Position
|
||||
|
||||
Your referring domains rank #[X] of [Y] competitors.
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 9. Content Performance Template
|
||||
|
||||
```markdown
|
||||
## Content Performance
|
||||
|
||||
### Content Publishing Summary
|
||||
|
||||
| Metric | This Period | Last Period | Target |
|
||||
|--------|-------------|-------------|--------|
|
||||
| New articles published | [X] | [Y] | [Z] |
|
||||
| Content updates | [X] | [Y] | [Z] |
|
||||
| Total word count | [X] | [Y] | - |
|
||||
|
||||
### Top Performing Content
|
||||
|
||||
| Content | Traffic | Rankings | Conversions | Status |
|
||||
|---------|---------|----------|-------------|--------|
|
||||
| [Title 1] | [X] | [Y] keywords | [Z] | Top performer |
|
||||
| [Title 2] | [X] | [Y] keywords | [Z] | Growing |
|
||||
|
||||
### Content Needing Attention
|
||||
|
||||
| Content | Issue | Traffic Change | Action |
|
||||
|---------|-------|----------------|--------|
|
||||
| [Title] | [issue] | -[X]% | [action] |
|
||||
|
||||
### Content ROI
|
||||
|
||||
| Content Piece | Investment | Traffic Value | ROI |
|
||||
|---------------|------------|---------------|-----|
|
||||
| [Title 1] | $[X] | $[Y] | [Z]% |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 10. Recommendations Template
|
||||
|
||||
```markdown
|
||||
## Recommendations & Next Steps
|
||||
|
||||
### Immediate Actions (This Week)
|
||||
|
||||
| Priority | Action | Expected Impact | Owner |
|
||||
|----------|--------|-----------------|-------|
|
||||
| High | [Action 1] | [Impact] | [Owner] |
|
||||
|
||||
### Short-term (This Month)
|
||||
|
||||
| Priority | Action | Expected Impact | Owner |
|
||||
|----------|--------|-----------------|-------|
|
||||
| Medium | [Action 1] | [Impact] | [Owner] |
|
||||
|
||||
### Long-term (This Quarter)
|
||||
|
||||
| Priority | Action | Expected Impact | Owner |
|
||||
|----------|--------|-----------------|-------|
|
||||
| Planned | [Action 1] | [Impact] | [Owner] |
|
||||
|
||||
### Goals for Next Period
|
||||
|
||||
| Metric | Current | Target | Action to Achieve |
|
||||
|--------|---------|--------|-------------------|
|
||||
| Organic Traffic | [X] | [Y] | [action] |
|
||||
| Keywords Top 10 | [X] | [Y] | [action] |
|
||||
| AI Citations | [X] | [Y] | [action] |
|
||||
| Referring Domains | [X] | [Y] | [action] |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 11. Full Report Compilation Template
|
||||
|
||||
```markdown
|
||||
# [Company] SEO & GEO Performance Report
|
||||
|
||||
## [Month/Quarter] [Year]
|
||||
|
||||
---
|
||||
|
||||
### Table of Contents
|
||||
|
||||
1. Executive Summary
|
||||
2. Organic Traffic Performance
|
||||
3. Keyword Rankings
|
||||
4. GEO/AI Visibility
|
||||
5. Domain Authority (CITE Score)
|
||||
6. Content Quality (CORE-EEAT Score)
|
||||
7. Backlink Analysis
|
||||
8. Content Performance
|
||||
9. Technical Health
|
||||
10. Competitive Landscape
|
||||
11. Recommendations
|
||||
12. Appendix
|
||||
|
||||
---
|
||||
|
||||
[Include all sections from above]
|
||||
|
||||
---
|
||||
|
||||
## Appendix
|
||||
|
||||
### Data Sources
|
||||
- ~~analytics (traffic and conversion data)
|
||||
- ~~search console (search performance)
|
||||
- ~~SEO tool (rankings and backlinks)
|
||||
- ~~AI monitor (GEO metrics)
|
||||
|
||||
### Methodology
|
||||
[Explain how metrics were calculated]
|
||||
|
||||
### Glossary
|
||||
- **GEO**: Generative Engine Optimization
|
||||
- **DA**: Domain Authority
|
||||
- [Additional terms]
|
||||
```
|
||||
|
|
@ -0,0 +1,383 @@
|
|||
# SEO/GEO Report Templates
|
||||
|
||||
Copy-ready report templates for executive, marketing, and technical audiences. Each template includes example data to illustrate proper formatting and data presentation.
|
||||
|
||||
---
|
||||
|
||||
## 1. Executive Report Template
|
||||
|
||||
Use this template for C-suite, VP-level, or board reporting. Focuses on business impact, competitive position, and strategic recommendations. Keep to 1 page plus optional appendix.
|
||||
|
||||
---
|
||||
|
||||
```markdown
|
||||
# SEO & GEO Performance Summary
|
||||
|
||||
**Period:** January 2025
|
||||
**Prepared for:** Leadership Team
|
||||
**Prepared by:** [Name], SEO Lead
|
||||
|
||||
---
|
||||
|
||||
## Performance at a Glance
|
||||
|
||||
| KPI | Jan 2025 | Dec 2024 | MoM Change | YoY Change | Target | Status |
|
||||
|-----|----------|----------|------------|------------|--------|--------|
|
||||
| Organic Revenue | $142,000 | $128,000 | +10.9% | +34% | $130,000 | On track |
|
||||
| Organic Sessions | 285,000 | 261,000 | +9.2% | +28% | 270,000 | On track |
|
||||
| Keywords in Top 10 | 187 | 172 | +15 | +62 | 180 | On track |
|
||||
| AI Citations | 34 | 28 | +21.4% | N/A | 30 | On track |
|
||||
| Domain Rating | 52 | 51 | +1 | +8 | 55 | In progress |
|
||||
| Organic CVR | 2.8% | 2.6% | +0.2pp | +0.5pp | 2.5% | On track |
|
||||
|
||||
## Competitive Position
|
||||
|
||||
**Share of Voice Ranking:** #2 of 5 tracked competitors (up from #3 in Q3)
|
||||
|
||||
| Rank | Competitor | Visibility Share |
|
||||
|------|-----------|-----------------|
|
||||
| 1 | CompetitorA.com | 28% |
|
||||
| **2** | **YourSite.com** | **24%** |
|
||||
| 3 | CompetitorB.com | 21% |
|
||||
| 4 | CompetitorC.com | 16% |
|
||||
| 5 | CompetitorD.com | 11% |
|
||||
|
||||
## Key Wins
|
||||
|
||||
1. **Achieved #1 ranking for "project management software"** — estimated $18K/month traffic value
|
||||
2. **AI citation rate increased to 34%** — up from 22% in Q3, now cited in AI responses for core product queries
|
||||
3. **Published research report generated 45 backlinks** — from sites including TechCrunch (DR 94) and Forbes (DR 95)
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
1. **Google core update expected in February** — monitoring closely; content quality scores above benchmark
|
||||
2. **CompetitorA increased content production 2x** — accelerating our editorial calendar in response
|
||||
3. **Mobile CWV scores degraded** — engineering team addressing LCP issue, fix scheduled for Feb 15
|
||||
|
||||
## Investment & ROI
|
||||
|
||||
| Item | Jan Spend | Organic Revenue | Cumulative ROI (12mo) |
|
||||
|------|----------|----------------|----------------------|
|
||||
| SEO team | $12,000 | $142,000 | 418% |
|
||||
| Content production | $8,000 | (included above) | (included above) |
|
||||
| Tools & data | $2,500 | (included above) | (included above) |
|
||||
| **Total** | **$22,500** | **$142,000** | **418%** |
|
||||
|
||||
## Ask for Next Period
|
||||
|
||||
- Approve $5,000 budget increase for digital PR campaign targeting Q2 product launch
|
||||
- Engineering allocation: 20 hours for Core Web Vitals remediation
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 2. Marketing Team Report Template
|
||||
|
||||
Use this template for marketing managers, content teams, and channel leads. Provides detailed performance data with actionable insights.
|
||||
|
||||
---
|
||||
|
||||
```markdown
|
||||
# Monthly SEO & GEO Performance Report
|
||||
|
||||
**Domain:** yoursite.com
|
||||
**Period:** January 1-31, 2025
|
||||
**Comparison:** vs. December 2024 and January 2024
|
||||
**Prepared:** February 3, 2025
|
||||
|
||||
---
|
||||
|
||||
## 1. Traffic Performance
|
||||
|
||||
### Overview
|
||||
|
||||
| Metric | Jan 2025 | Dec 2024 | MoM | Jan 2024 | YoY |
|
||||
|--------|----------|----------|-----|----------|-----|
|
||||
| Organic Sessions | 285,000 | 261,000 | +9.2% | 223,000 | +27.8% |
|
||||
| Organic Users | 198,000 | 182,000 | +8.8% | 158,000 | +25.3% |
|
||||
| Organic Pageviews | 412,000 | 378,000 | +9.0% | 318,000 | +29.6% |
|
||||
| Bounce Rate | 42% | 44% | -2pp | 48% | -6pp |
|
||||
| Avg Session Duration | 3:12 | 3:05 | +3.8% | 2:48 | +14.3% |
|
||||
| Pages/Session | 2.4 | 2.3 | +4.3% | 2.1 | +14.3% |
|
||||
|
||||
### Traffic by Device
|
||||
|
||||
| Device | Sessions | % of Total | MoM Change | CVR |
|
||||
|--------|----------|------------|------------|-----|
|
||||
| Desktop | 142,500 (50%) | 50% | +7.1% | 3.2% |
|
||||
| Mobile | 131,100 (46%) | 46% | +11.5% | 2.1% |
|
||||
| Tablet | 11,400 (4%) | 4% | +5.6% | 2.8% |
|
||||
|
||||
### Non-Brand vs. Brand Split
|
||||
|
||||
| Segment | Sessions | % of Organic | MoM Change |
|
||||
|---------|----------|-------------|------------|
|
||||
| Non-brand | 184,000 | 64.6% | +12.1% |
|
||||
| Brand | 101,000 | 35.4% | +4.1% |
|
||||
|
||||
**Insight:** Non-brand growth outpacing brand growth indicates SEO is driving new audience discovery effectively.
|
||||
|
||||
## 2. Keyword Rankings
|
||||
|
||||
### Position Distribution
|
||||
|
||||
| Range | Jan 2025 | Dec 2024 | Change |
|
||||
|-------|----------|----------|--------|
|
||||
| Position #1 | 23 | 19 | +4 |
|
||||
| Position #2-3 | 41 | 38 | +3 |
|
||||
| Position #4-10 | 123 | 115 | +8 |
|
||||
| Position #11-20 | 89 | 94 | -5 |
|
||||
| Position #21-50 | 156 | 162 | -6 |
|
||||
| Not ranking | 68 | 72 | -4 |
|
||||
| **Total tracked** | **500** | **500** | — |
|
||||
|
||||
### Top 5 Ranking Improvements
|
||||
|
||||
| Keyword | Volume | Old Rank | New Rank | Change | Est. Traffic |
|
||||
|---------|--------|----------|----------|--------|-------------|
|
||||
| project management software | 18,100 | 4 | 1 | +3 | +4,200/mo |
|
||||
| best CRM for small business | 8,200 | 12 | 6 | +6 | +380/mo |
|
||||
| team collaboration tools | 6,500 | 8 | 3 | +5 | +420/mo |
|
||||
| agile methodology guide | 4,400 | 22 | 9 | +13 | +180/mo |
|
||||
| remote work software | 5,100 | 15 | 7 | +8 | +210/mo |
|
||||
|
||||
### Top 5 Ranking Declines
|
||||
|
||||
| Keyword | Volume | Old Rank | New Rank | Change | Action |
|
||||
|---------|--------|----------|----------|--------|--------|
|
||||
| kanban board software | 3,600 | 5 | 11 | -6 | Content refresh scheduled Feb 10 |
|
||||
| project planning template | 2,900 | 7 | 14 | -7 | Competitor published superior template |
|
||||
| time tracking tools | 4,100 | 9 | 15 | -6 | New SERP features displacing organic |
|
||||
| workflow automation | 3,200 | 6 | 9 | -3 | Monitoring, within normal fluctuation |
|
||||
| sprint planning guide | 1,800 | 3 | 8 | -5 | Content update needed with 2025 examples |
|
||||
|
||||
## 3. Content Performance
|
||||
|
||||
### Top Performing Content (by Organic Traffic)
|
||||
|
||||
| Page | Sessions | MoM | Rankings | Conversions |
|
||||
|------|----------|-----|----------|-------------|
|
||||
| /blog/project-management-guide | 18,400 | +22% | 12 KWs top 10 | 184 |
|
||||
| /product/features | 15,200 | +8% | 8 KWs top 10 | 456 |
|
||||
| /blog/crm-comparison | 12,100 | +15% | 9 KWs top 10 | 121 |
|
||||
| /resources/templates | 9,800 | +31% | 6 KWs top 10 | 98 |
|
||||
| /blog/remote-work-tips | 8,600 | +5% | 5 KWs top 10 | 43 |
|
||||
|
||||
### Content Needing Refresh (Decaying Traffic)
|
||||
|
||||
| Page | Sessions | MoM | Age | Action |
|
||||
|------|----------|-----|-----|--------|
|
||||
| /blog/2023-trends | 2,100 | -35% | 14mo | Rewrite as 2025 trends |
|
||||
| /blog/old-tool-comparison | 1,400 | -28% | 18mo | Update with current pricing/features |
|
||||
| /guides/beginner-pm | 3,200 | -18% | 10mo | Add interactive elements, update screenshots |
|
||||
|
||||
## 4. GEO / AI Visibility
|
||||
|
||||
| Metric | Jan 2025 | Dec 2024 | Change |
|
||||
|--------|----------|----------|--------|
|
||||
| Queries with AI Overview | 78/500 | 72/500 | +6 |
|
||||
| Your citations in AI | 34 | 28 | +6 |
|
||||
| Citation rate | 43.6% | 38.9% | +4.7pp |
|
||||
| Avg citation position | 2.1 | 2.4 | +0.3 (better) |
|
||||
|
||||
### New AI Citations Won
|
||||
|
||||
- "best project management software" — cited as #1 source
|
||||
- "how to create a project plan" — cited as #2 source
|
||||
- "agile vs waterfall" — cited as #3 source
|
||||
|
||||
## 5. Backlink Performance
|
||||
|
||||
| Metric | Jan 2025 | Dec 2024 | Change |
|
||||
|--------|----------|----------|--------|
|
||||
| Total referring domains | 1,847 | 1,812 | +35 |
|
||||
| New links acquired | 62 | 48 | +14 |
|
||||
| Links lost | 27 | 31 | -4 (fewer lost) |
|
||||
| Average new link DR | 41 | 38 | +3 |
|
||||
|
||||
### Notable New Links
|
||||
|
||||
| Source | DR | Type |
|
||||
|--------|-----|------|
|
||||
| TechCrunch | 94 | Press mention (research report) |
|
||||
| Forbes | 95 | Expert quote in roundup |
|
||||
| HubSpot Blog | 93 | Resource citation |
|
||||
|
||||
## 6. Action Items
|
||||
|
||||
| Priority | Action | Owner | Deadline |
|
||||
|----------|--------|-------|----------|
|
||||
| P0 | Fix mobile LCP issue (currently 3.8s) | Engineering | Feb 15 |
|
||||
| P1 | Refresh kanban board software article | Content | Feb 10 |
|
||||
| P1 | Publish 2025 trends article (replace 2023 version) | Content | Feb 14 |
|
||||
| P2 | Build links to CRM comparison page (target: 5 new) | SEO | Feb 28 |
|
||||
| P2 | Optimize 3 pages for AI citation (add structured data) | SEO | Feb 21 |
|
||||
| P3 | Research new keyword opportunities in "AI tools" space | SEO | Feb 28 |
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 3. Technical SEO Report Template
|
||||
|
||||
Use this template for engineering teams, dev leads, and technical stakeholders. Focuses on crawlability, indexation, performance, and error resolution.
|
||||
|
||||
---
|
||||
|
||||
```markdown
|
||||
# Technical SEO Health Report
|
||||
|
||||
**Domain:** yoursite.com
|
||||
**Period:** January 2025
|
||||
**Prepared:** February 3, 2025
|
||||
|
||||
---
|
||||
|
||||
## 1. Crawl Health
|
||||
|
||||
### Crawl Stats Summary
|
||||
|
||||
| Metric | Jan 2025 | Dec 2024 | Change | Status |
|
||||
|--------|----------|----------|--------|--------|
|
||||
| Total pages crawled | 12,400 | 11,800 | +5.1% | Normal |
|
||||
| Avg crawl rate (pages/day) | 400 | 381 | +5.0% | Normal |
|
||||
| Avg response time | 320ms | 290ms | +10.3% | Monitor |
|
||||
| Crawl errors | 18 | 12 | +6 | Investigate |
|
||||
|
||||
### Crawl Budget Efficiency
|
||||
|
||||
| Page Type | Pages Crawled | % of Crawl | Should Crawl? |
|
||||
|-----------|-------------|-----------|---------------|
|
||||
| Blog posts | 4,200 | 33.9% | Yes |
|
||||
| Product pages | 3,100 | 25.0% | Yes |
|
||||
| Category pages | 2,400 | 19.4% | Yes |
|
||||
| Parameter URLs | 1,800 | 14.5% | No — block in robots.txt |
|
||||
| Paginated archives | 900 | 7.3% | Partially — consolidate |
|
||||
|
||||
**Action:** Block parameter URLs via robots.txt to reclaim 14.5% of crawl budget.
|
||||
|
||||
## 2. Index Coverage
|
||||
|
||||
### Index Status
|
||||
|
||||
| Status | Count | Change | Action |
|
||||
|--------|-------|--------|--------|
|
||||
| Valid (indexed) | 2,847 | +23 | None — healthy growth |
|
||||
| Valid with warnings | 42 | +3 | Review warnings |
|
||||
| Excluded (intentional) | 1,204 | +8 | Verify intentional |
|
||||
| Excluded (error) | 67 | +12 | Fix errors |
|
||||
|
||||
### Exclusion Reasons (Top 5)
|
||||
|
||||
| Reason | Count | Change | Priority |
|
||||
|--------|-------|--------|----------|
|
||||
| Crawled, not indexed | 34 | +8 | P1 — improve content quality |
|
||||
| Duplicate without canonical | 15 | +2 | P2 — add canonical tags |
|
||||
| Blocked by robots.txt | 12 | 0 | Verify intentional |
|
||||
| Soft 404 | 6 | +2 | P1 — fix or redirect |
|
||||
| Server error (5xx) | 0 | 0 | Clean |
|
||||
|
||||
## 3. Core Web Vitals
|
||||
|
||||
### Field Data (CrUX — 28-day rolling)
|
||||
|
||||
| Metric | Mobile | Desktop | Status |
|
||||
|--------|--------|---------|--------|
|
||||
| LCP | 3.8s (Poor) | 2.1s (Good) | Mobile needs fix |
|
||||
| CLS | 0.08 (Good) | 0.05 (Good) | Passing |
|
||||
| INP | 180ms (Good) | 120ms (Good) | Passing |
|
||||
|
||||
### LCP Diagnosis (Mobile)
|
||||
|
||||
| Page Group | Mobile LCP | Issue | Fix |
|
||||
|-----------|-----------|-------|-----|
|
||||
| /blog/* | 4.2s | Hero images not optimized | Convert to WebP, add lazy loading |
|
||||
| /product/* | 3.5s | Third-party script blocking render | Defer non-critical scripts |
|
||||
| /resources/* | 3.1s | Large CSS bundle | Code-split CSS |
|
||||
|
||||
**Estimated fix timeline:** 2 weeks (engineering sprint Feb 10-21)
|
||||
|
||||
## 4. Error Log
|
||||
|
||||
### New Errors This Period
|
||||
|
||||
| Error Type | Count | Pages Affected | Priority |
|
||||
|-----------|-------|---------------|----------|
|
||||
| 404 Not Found | 8 | /blog/deleted-post-1, /old/page-2, +6 | P1 |
|
||||
| 500 Server Error | 3 | /api/webhook (intermittent) | P0 |
|
||||
| Redirect chain (3+ hops) | 5 | /old-url -> /new-url -> /final-url | P2 |
|
||||
| Mixed content warning | 2 | /resources/old-guide, /tools/calc | P2 |
|
||||
|
||||
### Error Resolution Status
|
||||
|
||||
| Error | Opened | Status | Owner |
|
||||
|-------|--------|--------|-------|
|
||||
| 404 on /blog/deleted-post-1 | Jan 5 | Redirect created Jan 8 | SEO |
|
||||
| 500 on /api/webhook | Jan 12 | Investigating | Backend |
|
||||
| Redirect chain on /old-url | Jan 15 | Pending | SEO |
|
||||
|
||||
## 5. Schema & Rich Results
|
||||
|
||||
### Schema Validation
|
||||
|
||||
| Schema Type | Pages | Valid | Warnings | Errors |
|
||||
|------------|-------|-------|----------|--------|
|
||||
| Article | 342 | 338 | 4 | 0 |
|
||||
| Product | 89 | 87 | 0 | 2 |
|
||||
| FAQ | 56 | 56 | 0 | 0 |
|
||||
| HowTo | 23 | 23 | 0 | 0 |
|
||||
| BreadcrumbList | 2,847 | 2,847 | 0 | 0 |
|
||||
|
||||
**Action:** Fix 2 Product schema errors (missing "price" property on clearance items).
|
||||
|
||||
## 6. Technical Debt Tracker
|
||||
|
||||
| Item | Priority | Effort | Impact | Status |
|
||||
|------|----------|--------|--------|--------|
|
||||
| Block parameter URLs in robots.txt | P1 | Low | Crawl budget +14% | Scheduled Feb 5 |
|
||||
| Fix mobile LCP (image optimization) | P0 | Medium | CWV pass rate | Sprint Feb 10-21 |
|
||||
| Consolidate duplicate pages (42 pages) | P2 | Medium | Index quality | Backlog |
|
||||
| Implement hreflang for EN-GB pages | P3 | High | International SEO | Q2 planned |
|
||||
| Migrate HTTP resources to HTTPS | P2 | Low | Security + trust | Scheduled Feb 12 |
|
||||
|
||||
## 7. Recommendations for Engineering
|
||||
|
||||
1. **Immediate:** Resolve intermittent 500 errors on /api/webhook endpoint
|
||||
2. **This sprint:** Optimize hero images on blog templates (convert to WebP, implement responsive sizes)
|
||||
3. **Next sprint:** Defer third-party scripts on product pages (move to async loading)
|
||||
4. **Backlog:** Implement edge caching for static blog content to improve TTFB
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 4. Report Assembly Guidelines
|
||||
|
||||
### How to Combine Templates
|
||||
|
||||
| Audience | Include Sections | Exclude |
|
||||
|----------|-----------------|---------|
|
||||
| CEO / Board | Executive template only | All technical detail |
|
||||
| VP Marketing | Executive + Marketing sections 1-4, 6 | Crawl stats, schema details |
|
||||
| Marketing Manager | Full Marketing template | Deep technical debugging |
|
||||
| SEO Manager | Marketing + Technical templates | Executive ROI framing |
|
||||
| Engineering Lead | Technical template only | Revenue, keyword details |
|
||||
| Client (agency) | Executive + Marketing sections 1-3, 6 | Internal cost data, technical debt |
|
||||
|
||||
### Data Freshness Requirements
|
||||
|
||||
| Report Type | Maximum Data Age | Reason |
|
||||
|------------|-----------------|--------|
|
||||
| Executive monthly | 3 days after period end | Allow for data processing lag |
|
||||
| Marketing weekly | 1 day after period end | Timely action items |
|
||||
| Technical | Real-time where possible | Issues need immediate attention |
|
||||
| Quarterly review | 5 days after quarter end | Allow for data reconciliation |
|
||||
|
||||
### Report Delivery Checklist
|
||||
|
||||
- [ ] All data sources verified and dated
|
||||
- [ ] Period-over-period comparisons included
|
||||
- [ ] Competitor context provided where relevant
|
||||
- [ ] Action items are specific, assigned, and time-bound
|
||||
- [ ] Report tailored to audience (no jargon for executives, full detail for technical)
|
||||
- [ ] Visualizations are clear and labeled
|
||||
- [ ] Sources cited for all external benchmarks
|
||||
- [ ] Draft reviewed for accuracy before distribution
|
||||
Loading…
Add table
Add a link
Reference in a new issue