feat: enhance SurfSense with new skills, blog section, and improve SEO metadata

- Added multiple new skills to skills-lock.json from the repository `aaron-he-zhu/seo-geo-claude-skills`.
- Introduced `fuzzy-search` dependency in package.json for improved search functionality.
- Updated pnpm-lock.yaml to include the new `fuzzy-search` package.
- Enhanced SEO metadata across various pages, including canonical links and descriptions for better search visibility.
- Improved layout and structure of several components, including the homepage and changelog, to enhance user experience.

.cursor/skills/backlink-analyzer/references/outreach-templates.md

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+# Outreach Templates
+
+Copy-ready outreach email templates for each link building strategy. Includes subject line variations, follow-up sequences, personalization tips, and response handling scripts.
+
+---
+
+## General Outreach Principles
+
+Before using any template, follow these rules:
+
+| Principle | Why It Matters |
+|-----------|---------------|
+| **Personalize every email** | Generic emails get deleted. Reference specific content. |
+| **Lead with value** | Explain what is in it for them before making your ask. |
+| **Keep it short** | 100-150 words maximum for initial outreach. |
+| **One clear ask** | Do not combine multiple requests in one email. |
+| **Professional sender address** | Use name@yourdomain.com, not a free email provider. |
+| **No attachments on first email** | Attachments trigger spam filters and reduce trust. |
+| **Follow up (once or twice)** | Most responses come from follow-ups, not initial emails. |
+| **Track everything** | Log outreach in a spreadsheet or CRM for accountability. |
+
+---
+
+## 1. Broken Link Building Templates
+
+### Template 1A: Broken Link — Direct Approach
+
+**Subject:** Found a broken link on your [topic] page
+
+**Body:**
+
+Hi [Name],
+
+I was reading your article on [specific article title] — great resource on [brief compliment about content].
+
+I noticed the link to [description of broken link resource] in the [section name] section seems to be broken (returns a 404).
+
+I recently published a guide on [your topic] that covers similar ground: [Your URL]
+
+It might work as a replacement if you are updating the page. Either way, wanted to give you a heads-up about the broken link.
+
+Best,
+[Your Name]
+
+---
+
+### Template 1B: Broken Link — Roundup Page
+
+**Subject:** Quick heads-up about [their page title]
+
+**Body:**
+
+Hi [Name],
+
+Your [topic] resource page is one of my go-to references — really well curated.
+
+I noticed [X] links on the page are no longer working:
+- [Broken URL 1] — returns 404
+- [Broken URL 2] — domain expired
+
+If you are updating the page, I have a [content type] that covers [topic]: [Your URL]
+
+Happy to suggest other replacement resources too if that would help.
+
+Thanks for maintaining such a useful list,
+[Your Name]
+
+---
+
+### Follow-Up (5-7 days after initial email)
+
+**Subject:** Re: [original subject]
+
+**Body:**
+
+Hi [Name],
+
+Just bumping this up in case it got buried. I spotted a broken link on your [page title] and thought you would want to know.
+
+No worries if the page is staying as-is — just wanted to make sure you saw it.
+
+[Your Name]
+
+---
+
+## 2. Guest Post Pitching Templates
+
+### Template 2A: Guest Post — Topic Pitch
+
+**Subject:** Guest post idea: [proposed title]
+
+**Body:**
+
+Hi [Name],
+
+I have been following [their site name] for a while — your recent piece on [specific article] was especially [specific compliment].
+
+I would love to contribute a guest post on [proposed topic]. Here is what I have in mind:
+
+**Title:** [Proposed title]
+**Angle:** [1-2 sentences describing the unique angle]
+**Why your readers would care:** [1 sentence on value to their audience]
+
+I have written for [1-2 relevant publications] previously. Here are a couple of samples:
+- [Sample URL 1]
+- [Sample URL 2]
+
+Would this be a fit for [their site name]?
+
+Best,
+[Your Name]
+[Your title / credentials]
+
+---
+
+### Template 2B: Guest Post — Expertise Pitch
+
+**Subject:** [Your expertise area] contributor for [their site]
+
+**Body:**
+
+Hi [Name],
+
+I am [Your Name], a [your role/expertise] with [X years] experience in [field]. I noticed [their site] covers [topic area] extensively and thought I could contribute something useful.
+
+Three topic ideas that might work for your audience:
+
+1. [Title idea 1] — [one-line description]
+2. [Title idea 2] — [one-line description]
+3. [Title idea 3] — [one-line description]
+
+Happy to adjust angles or pitch different ideas. I can also share writing samples if helpful.
+
+Thanks,
+[Your Name]
+
+---
+
+### Follow-Up (7-10 days after initial email)
+
+**Subject:** Re: [original subject]
+
+**Body:**
+
+Hi [Name],
+
+Checking back on my guest post pitch. I know editorial calendars fill up fast, so no worries if the timing does not work.
+
+If any of the topics I suggested could work down the road, happy to keep in touch for a future slot.
+
+[Your Name]
+
+---
+
+## 3. Resource Page Outreach Templates
+
+### Template 3A: Resource Page — Direct Suggestion
+
+**Subject:** Resource for your [topic] page
+
+**Body:**
+
+Hi [Name],
+
+I found your [topic] resource page while researching [related topic] — it is a really well-organized collection.
+
+I thought [your resource title] might be a good addition to the [specific section] section. It covers [brief description of what it covers and why it is useful].
+
+Here is the link: [Your URL]
+
+No pressure at all — just thought it might be useful for your readers.
+
+Best,
+[Your Name]
+
+---
+
+### Template 3B: Resource Page — Value-Add Approach
+
+**Subject:** A few resources for your [topic] page
+
+**Body:**
+
+Hi [Name],
+
+I have been using your [topic] resource page as a reference and really appreciate the curation work.
+
+I wanted to suggest a few resources you might consider adding (not all mine):
+
+1. [External resource title] — [URL] — Great for [reason]
+2. [Your resource title] — [Your URL] — Covers [topic]
+3. [Another external resource] — [URL] — Useful for [reason]
+
+I included a couple of third-party resources alongside mine since they genuinely complement your page.
+
+Thanks for maintaining such a useful list,
+[Your Name]
+
+---
+
+## 4. Unlinked Mention Outreach Templates
+
+### Template 4A: Unlinked Brand Mention
+
+**Subject:** Thanks for mentioning [brand name]
+
+**Body:**
+
+Hi [Name],
+
+Just came across your article [article title] — thanks for mentioning [your brand/product]. Really appreciate the kind words about [specific thing they said].
+
+Quick request: would you be able to add a link to [Your URL] where you mention us? It would help your readers find us directly and help us out with attribution.
+
+Totally understand if it is not possible. Either way, glad you found [product/service] useful.
+
+Best,
+[Your Name]
+
+---
+
+### Template 4B: Unlinked Data/Research Mention
+
+**Subject:** Thanks for citing our [research/data]
+
+**Body:**
+
+Hi [Name],
+
+I noticed you referenced our [study/statistic/data point] in your article [article title]. Thanks for citing our research.
+
+If you are able to add a link to the original source, it would help your readers verify the data and access the full [study/report]: [Your URL]
+
+We actually just updated it with [new data point] that might be relevant to your piece as well.
+
+Thanks,
+[Your Name]
+
+---
+
+### Follow-Up (5-7 days)
+
+**Subject:** Re: [original subject]
+
+**Body:**
+
+Hi [Name],
+
+Just a quick follow-up on adding a link for the mention of [brand/research] in your article. I know updating published content can be low priority, so no rush.
+
+If it helps, the exact URL is: [Your URL]
+
+Thanks again for the mention,
+[Your Name]
+
+---
+
+## 5. Digital PR / Data-Driven Outreach Templates
+
+### Template 5A: Original Research Pitch
+
+**Subject:** New data: [key finding headline]
+
+**Body:**
+
+Hi [Name],
+
+We just published [study/survey/analysis] that found [most surprising or newsworthy finding].
+
+Key findings:
+- [Finding 1 — the headline stat]
+- [Finding 2 — supporting data]
+- [Finding 3 — counterintuitive insight]
+
+Full report: [Your URL]
+
+Given your coverage of [their beat/topic], I thought this might be worth a mention. Happy to provide additional data, quotes, or custom analysis for your audience.
+
+[Your Name]
+[Your title]
+
+---
+
+### Template 5B: Expert Commentary Pitch
+
+**Subject:** Expert source for your [topic] coverage
+
+**Body:**
+
+Hi [Name],
+
+I saw you are covering [topic/trend] and thought I could be a useful source.
+
+I am [Your Name], [your credentials — brief]. I have [specific experience relevant to their coverage].
+
+A couple of angles I could provide commentary on:
+- [Angle 1]
+- [Angle 2]
+
+Happy to jump on a quick call or provide written quotes. Available on short notice.
+
+[Your Name]
+[Your title, company]
+[Phone number for urgent requests]
+
+---
+
+## 6. HARO / Source Request Templates
+
+### Template 6A: HARO Response — Expert Source
+
+**Subject:** [HARO] Re: [original query title]
+
+**Body:**
+
+Hi [Journalist Name],
+
+Re: your query on [topic].
+
+**Source:** [Your Name], [Title] at [Company]
+**Credentials:** [1-2 sentences on relevant expertise]
+
+**Response:**
+
+[2-3 paragraphs directly answering their query. Be specific, quotable, and concise. Lead with the most valuable insight.]
+
+**Key quote:** "[One highly quotable sentence they can use directly]"
+
+Happy to elaborate or provide additional data. Available at [email] or [phone].
+
+[Your Name]
+
+---
+
+### Template 6B: HARO Response — Data Source
+
+**Subject:** [HARO] Re: [original query title] — with data
+
+**Body:**
+
+Hi [Journalist Name],
+
+For your piece on [topic], here is data from our [study/platform/analysis]:
+
+- [Statistic 1]: [data point with context]
+- [Statistic 2]: [data point with context]
+- [Statistic 3]: [data point with context]
+
+Source: [Your URL for attribution]
+
+**Expert quote from [Your Name], [Title]:**
+"[Quotable insight interpreting the data]"
+
+Full dataset available if needed for additional analysis.
+
+[Your Name]
+[Contact info]
+
+---
+
+## 7. Skyscraper Technique Templates
+
+### Template 7A: Skyscraper — Better Resource
+
+**Subject:** Updated resource on [topic]
+
+**Body:**
+
+Hi [Name],
+
+I noticed you linked to [competitor's article title] in your post on [their article title].
+
+We just published an updated version of that topic: [Your URL]
+
+It includes [specific improvements over the original]:
+- [Improvement 1 — e.g., "2025 data instead of 2022"]
+- [Improvement 2 — e.g., "interactive calculator included"]
+- [Improvement 3 — e.g., "covers 3 additional sub-topics"]
+
+If you think it would be a better resource for your readers, I would appreciate you considering swapping the link. No worries either way.
+
+Best,
+[Your Name]
+
+---
+
+## 8. Relationship Building Templates
+
+### Template 8A: Initial Relationship — No Ask
+
+**Subject:** Loved your piece on [topic]
+
+**Body:**
+
+Hi [Name],
+
+Just read your article on [specific article title] and wanted to say it was genuinely one of the best pieces I have read on [topic].
+
+The section on [specific section] was especially useful — I actually shared it with my team and we are implementing [specific takeaway].
+
+No ask here, just wanted to let you know your work is making an impact.
+
+[Your Name]
+
+---
+
+### Template 8B: Follow-Up After Relationship Building (2-4 weeks later)
+
+**Subject:** [New topic] — thought of your readers
+
+**Body:**
+
+Hi [Name],
+
+Following up on our exchange a few weeks back. I just published something your audience might find useful: [Your URL]
+
+It covers [brief description] with a focus on [specific angle].
+
+Would love to hear your thoughts if you get a chance to read it.
+
+Best,
+[Your Name]
+
+---
+
+## 9. Follow-Up Sequences
+
+### Standard Follow-Up Timeline
+
+| Email | Timing | Purpose | Tone |
+|-------|--------|---------|------|
+| Initial outreach | Day 0 | Make the ask | Professional, value-forward |
+| Follow-up 1 | Day 5-7 | Gentle reminder | Casual, brief |
+| Follow-up 2 | Day 14 | Final attempt | Short, no-pressure close |
+| Stop | After follow-up 2 | Do not send more | Move on |
+
+### Follow-Up 2 Template (Final Attempt)
+
+**Subject:** Re: [original subject]
+
+**Body:**
+
+Hi [Name],
+
+Last follow-up on this — I know you are busy.
+
+[One-sentence reminder of what you asked]
+
+If the timing is not right, no worries at all. Feel free to bookmark [Your URL] for whenever it might be useful.
+
+Best,
+[Your Name]
+
+---
+
+## 10. Response Handling Scripts
+
+### Positive Response — They Will Add the Link
+
+**Reply:**
+
+That is great, [Name] — really appreciate it.
+
+The exact URL is: [Your URL]
+Preferred anchor text (just a suggestion): [anchor text]
+
+Let me know if you need anything else. Happy to return the favor anytime.
+
+Best,
+[Your Name]
+
+---
+
+### Positive Response — They Want a Guest Post
+
+**Reply:**
+
+Wonderful, I would love to contribute. Here is what I am thinking:
+
+**Title:** [Proposed title]
+**Outline:**
+1. [Section 1]
+2. [Section 2]
+3. [Section 3]
+
+**Estimated length:** [word count]
+**Delivery timeline:** [date]
+
+Do you have any editorial guidelines or specific requirements I should follow?
+
+Best,
+[Your Name]
+
+---
+
+### Neutral Response — They Are Interested but Noncommittal
+
+**Reply:**
+
+Totally understand, [Name]. No rush at all.
+
+I will keep [Your URL] updated with [latest data/content], so it will be here whenever the timing works.
+
+Feel free to reach out if I can ever be a source or contributor for [their site].
+
+Best,
+[Your Name]
+
+---
+
+### Negative Response — They Decline
+
+**Reply:**
+
+Completely understand, [Name]. Thanks for letting me know.
+
+If anything changes or if I can ever be helpful as a source, do not hesitate to reach out.
+
+Best,
+[Your Name]
+
+_Note: Never argue, push back, or send additional follow-ups after a decline. Keep the relationship positive for potential future opportunities._
+
+---
+
+### No Response — After Full Sequence
+
+Do not send further emails. Add to a "re-engage in 3-6 months" list. When you re-engage, use a completely new angle or piece of content. Never reference the fact that they did not respond previously.
+
+---
+
+## 11. Personalization Tips
+
+### Research Checklist Before Sending
+
+| Check | Where to Find | How to Use |
+|-------|-------------|-----------|
+| Their name (correct spelling) | About page, LinkedIn, byline | Use in greeting and body |
+| Recent article they wrote | Their blog, Google "[name] + [site]" | Reference in opening line |
+| Their social media | Twitter/X, LinkedIn | Mention a recent post or shared interest |
+| Their publication's audience | About page, media kit | Tailor your value proposition |
+| Content they have linked to before | ~~link database, their recent articles | Match the type of content they prefer |
+| How they prefer to be contacted | Website contact page, social bio | Some prefer Twitter DMs over email |
+
+### Personalization Levels
+
+| Level | Effort | Response Rate Impact | When to Use |
+|-------|--------|---------------------|-------------|
+| **Zero** (template only) | Minimal | Baseline (lowest) | Never recommended |
+| **Basic** (name + site name) | Low | +20-30% | Bulk outreach to lower-priority targets |
+| **Moderate** (+ specific article reference) | Medium | +50-80% | Standard outreach to mid-tier targets |
+| **Deep** (+ shared interest, social reference, mutual connection) | High | +100-200% | High-priority targets (DR 60+ sites, key relationships) |
+
+---
+
+## 12. Subject Line Variations by Strategy
+
+### High-Performing Subject Line Patterns
+
+| Strategy | Subject Lines (pick one) |
+|----------|------------------------|
+| **Broken link** | "Found a broken link on your [topic] page" / "Quick heads-up about [page title]" / "Broken resource on [their site]" |
+| **Guest post** | "Guest post idea: [title]" / "[Topic] contributor for [their site]" / "Content pitch for [their site]" |
+| **Resource page** | "Resource for your [topic] page" / "Suggestion for your [topic] list" / "Addition for [page title]?" |
+| **Unlinked mention** | "Thanks for mentioning [brand]" / "Re: your mention of [brand/data]" / "Quick favor re: [their article]" |
+| **Digital PR** | "New data: [headline stat]" / "Exclusive: [finding]" / "[Topic] research for your coverage" |
+| **Skyscraper** | "Updated resource on [topic]" / "Better version of [competitor content]" / "Thought you'd want to see this" |
+
+### Subject Lines to Avoid
+
+| Avoid | Why |
+|-------|-----|
+| "Link exchange opportunity" | Screams spam and violates Google guidelines |
+| "SEO partnership" | Immediately signals manipulative intent |
+| ALL CAPS or excessive punctuation | Triggers spam filters, looks unprofessional |
+| "I'd love a backlink" | Too direct; leads with your need, not their value |
+| Misleading subjects ("Re:" when no prior conversation) | Damages trust immediately |
+| Long subjects (>60 characters) | Gets truncated in inbox, lower open rates |