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66 lines
3.3 KiB
Markdown
66 lines
3.3 KiB
Markdown
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# Schema Type Decision Tree
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Guidelines for selecting the right schema types based on content, industry, and implementation priority.
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---
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## When to Use Which Schema
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| Your Content | Primary Schema | Add If Applicable | Rich Result Eligibility |
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|-------------|---------------|-------------------|----------------------|
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| Blog post / article | Article | FAQ, HowTo, Speakable | Article carousel, FAQ rich result |
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| Product page | Product | Review, Offer, AggregateRating | Product snippet with price/rating |
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| Service page | Service | FAQ, LocalBusiness | Service snippet |
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| How-to guide | HowTo | Article, FAQ | How-to rich result with steps |
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| FAQ page | FAQPage | Article | FAQ accordion in SERP |
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| Recipe | Recipe | Video, AggregateRating | Recipe carousel |
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| Event | Event | Offer, Organization | Event snippet with date/location |
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| Video | VideoObject | Article | Video carousel, key moments |
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| Local business | LocalBusiness | Review, OpeningHoursSpecification | Local pack, knowledge panel |
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| Person/author | Person | Organization | Knowledge panel |
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| Organization | Organization | ContactPoint, Logo | Knowledge panel |
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| Course | Course | Organization | Course rich result |
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| Job posting | JobPosting | Organization | Google for Jobs listing |
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| Breadcrumb | BreadcrumbList | (Always add alongside other schema) | Breadcrumb trail in SERP |
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| Software/App | SoftwareApplication | Review, Offer | App snippet |
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---
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## Industry-Specific Schema Recommendations
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| Industry | Essential Schema | High-Value Additions |
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|----------|-----------------|---------------------|
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| E-commerce | Product, BreadcrumbList, Organization | AggregateRating, FAQ, Review |
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| SaaS | SoftwareApplication, FAQPage, Organization | HowTo, VideoObject, Review |
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| Local Services | LocalBusiness, Service | FAQ, Review, Event |
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| Publishing/Media | Article, Person, Organization | FAQ, Speakable, VideoObject |
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| Education | Course, Organization | FAQ, HowTo, Event |
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| Healthcare | MedicalWebPage, Organization | FAQ, Physician, MedicalClinic |
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| Real Estate | RealEstateListing, Organization | LocalBusiness, FAQ |
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| Restaurants | Restaurant, Menu | Review, Event, FAQ |
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---
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## Schema Implementation Priority
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| Priority | Schema Types | Why |
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|----------|-------------|-----|
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| P0 -- Always | Organization, BreadcrumbList, WebSite (SearchAction) | Foundation for all sites |
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| P1 -- Content | Article, FAQPage, HowTo | Direct rich result eligibility |
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| P2 -- Commercial | Product, Review, AggregateRating, Offer | Revenue-impacting rich results |
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| P3 -- Authority | Person, SameAs, Speakable | E-E-A-T signals, AI citation |
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| P4 -- Specialized | Industry-specific types | Niche rich results |
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---
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## Schema Validation Quick Reference
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| Issue | Impact | Fix |
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|-------|--------|-----|
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| Missing required property | Schema ignored by Google | Add all required fields (check schema.org) |
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| Invalid date format | Warning, may lose rich result | Use ISO 8601: "2026-02-11" |
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| Incorrect @type | Schema misinterpreted | Match @type exactly to schema.org |
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| Self-referencing sameAs | Warning | sameAs should link to EXTERNAL profiles |
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| Missing image for Article | Loses article rich result | Add image property with valid URL |
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| Review without itemReviewed | Review not connected | Nest review inside Product/Service/etc. |
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